Global Business Director , Social and Influencer Strategy in London

Influential UK is the next evolution in creator‑led growth. Connecting Publicis Groupe’s global scale with Influential’s proprietary AI and conversion technology, we deliver what no other agency can: Truly connected influencer and media strategies, and creator‑led campaigns that influence real‑world outcomes.

Our team exists within one of the world’s largest agency networks, combining agility, teamwork, and entrepreneurial spirit with the backing, reach and capabilities of a global powerhouse - allowing us to build faster, think without limits, and set new standards for the industry. To influence culture, our team must reflect it. We’re looking for people obsessed with the intersection of social and creator culture, who bring a unique perspective and point of view, to help us create award‑winning work for the world’s most iconic brands like Mars, Coty, Disney, and Sky.

We are hiring a Business Director, Social & Influencer Strategy to shape culture at scale for some of the world’s most recognisable brands. This is a senior, hands‑on role where strategy meets delivery — turning complex global briefs into social and influencer work that genuinely connects with people. You’ll guide always‑on ecosystems and standout campaigns, bringing clarity, momentum and creative ambition to everything you touch. If you enjoy building strong operating models while pushing the quality of social thinking forward, this role offers real ownership and impact.

Responsibilities

• Setting the global direction for social and influencer strategy, from brief through to delivery and optimisation.
• Designing and embedding clear operating models that support markets with practical, usable guidance.
• Leading cross‑functional teams across strategy, creative, production, community and activation.
• Turning insight and platform understanding into work that delivers meaningful business outcomes.
• Overseeing always‑on social activity and campaign planning across multiple markets.
• Strengthening collaboration across regions to reduce friction and improve consistency.
• Developing and supporting team members, creating space for growth and progression.

Qualifications

• Experience leading complex global or regional client programmes within an agency environment.
• Strong understanding of how social, influencer and media work together within modern ecosystems.
• Strategic thinking grounded in insight, data and real‑world application.
• Confidence working with senior stakeholders across markets and disciplines.
• A delivery‑focused mindset that balances long‑term vision with day‑to‑day execution.
• Comfort navigating ambiguity and bringing structure where it’s needed most.
• A collaborative leadership style that brings out the best in others.

Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.

Publicis Groupe works primarily from the office or our clients’ office four days per week. At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.