Digital Planning Senior Executive in London

Company Description: We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Job Description: At Team H&M, we manage full-funnel, cross-channel planning, activation and digital strategic development for H&M’s Paid Social, Paid Search and Programmatic activity across 60 markets worldwide. Our team structure replicates a single-client agency set-up with three core functions: Strategy, Planning and Activation.

The Role: The Regional Hubs deliver the Comms and Planning function within Team H&M. Split across London, New York and India, we service nine regions plus the Lifestyle Business Units, and our core function is to deliver best in class cross-channel full-funnel media planning and immaculate client servicing.

Responsibilities:

• Support your Paid Digital Director and Manager to plan H&M’s Big 4 Collection (Spring, Summer, Fall, Winter) and Guest Designer branding campaigns, feeding into deliverables such as RTBs, Media Plans and PCAs.
• Support your Paid Digital Manager to brief the Channel Specialist Teams to activate campaigns, and keep in close contact with them to understand how activity is performing once live.
• Regularly liaise with the Channel Specialist Teams to ensure that you are always up-to-date with the status of your region/BU’s always-on Consideration and Conversion streams.
• Support your Paid Digital Director and Manager to plan bespoke T & L for your region and/or BU.
• Understand the fundamentals across Paid Search, Paid Social and Programmatic to field basic questions and requests.
• Build strong, trusted relationships with key day-to-day clients, and deliver immaculate client service.
• Support your Paid Digital Manager to respond to day-to-day client emails and prepare for client calls.

Qualifications:

• Experience supporting across multi-market paid media campaigns.
• Ability to collaborate effectively with Channel Specialists (Paid Search, Social, Programmatic).
• Strong coordination skills to track campaign performance and delivery.
• Solid understanding of core digital channels and confidence handling basic queries.
• Clear, concise communicator able to build trusted day-to-day client relationships.
• Highly organised and efficient, able to manage multiple workstreams in a fast-paced environment.

Additional Information: Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS - 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS - This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process.