Creative Analytics Lead in London

The Pfizer International CoLab team is headquartered in London and is a bespoke global operation within the Publicis Groupe network, single-minded in the mission to accelerate Pfizer's journey to revolutionise how they connect and engage with their consumers and healthcare professionals, with the ambition of reinforcing their position as a global marketing leader.

We have built this team drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated end-to-end operational model to serve advertising, marketing, production, digital experience, media, data intelligence, analytics, web and social commerce, all supported by the scientific rigor pharma needs to deliver personalisation at scale in a compliant way.

Pfizer is pioneering the marketing model of the future, and we recognise that our success is intertwined with the success of Pfizer's transformation and the growth of their brands.

The Creative Analytics Lead is a key role within the global data & analytics team supporting paid media investment insights in international markets for a leading pharmaceutical client. This role is pivotal in driving data-informed decisions on creative investment by delivering actionable insights on creative performance across digital media platforms. You will lead a team of analysts, synthesise performance data, and collaborate closely with creative, media, and production teams to ensure insights shape future activations.

• Creative Performance Reporting: Own and deliver monthly creative performance reports, consolidating data from multiple digital media platforms (e.g., social, display, video). Ensure accuracy, clarity, and actionable recommendations in all reporting outputs.
• Strategic Insights & Recommendations: Develop quarterly insights presentations for senior international stakeholders, highlighting what worked, what didn’t, and what needs to change. Translate data into clear narratives that inform creative and media investment decisions.
• Cross-Functional Collaboration: Partner with creative and media production teams to embed performance learnings into upcoming campaigns. Act as the key liaison between analytics, creative, and media teams to ensure alignment on effectiveness goals.
• Team Leadership: Manage and mentor two senior data analysts, fostering a culture of curiosity, collaboration, and excellence. Oversee workload prioritisation and ensure timely delivery of all outputs.

Qualifications:

• Proven experience in marketing analytics, creative effectiveness, or media performance analysis within an agency or client-side environment.
• Strong understanding of digital media platforms and associated performance metrics (paid social, display, video).
• Ability to translate complex data into actionable insights and compelling stories for senior stakeholders.
• Excellent presentation and communication skills, with experience presenting to international leadership.
• Demonstrated team leadership and people management experience.
• Proficiency in tools such as Excel, PowerPoint, and familiarity with BI tools (e.g., Tableau, Power BI) is a plus.

Publicis Groupe has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• HELP@HAND BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING & BANK HOLIDAY SWAP: You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
• GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).