At a Glance
- Tasks: Drive sustainable growth for Activia through innovative marketing and brand management.
- Company: Join Danone, a leading FMCG company committed to health and sustainability.
- Benefits: Competitive salary, bonus, flexible benefits, and a focus on personal development.
- Other info: Dynamic work environment with opportunities for growth and collaboration.
- Why this job: Make a real impact in the health food sector while shaping brand strategies.
- Qualifications: Experience in brand management and a knack for consumer insights.
The predicted salary is between 45000 - 55000 £ per year.
At Danone, we're driven by a powerful mission: to bring health through food to as many people as possible. As one of the world's leading FMCG companies, our brands span Dairy & Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition. We're proud to be a purpose-led business, committed to healthier diets, sustainable practices, and inclusive growth.
Key role for the business, with the overall mission to drive sustainable growth for Activia by accelerating its future core and leading strong consumer‐led innovation plans.
- Experienced brand manager role (second rotation BM level).
- P&L delivery for Activia and market performance.
- Contribute to development and delivery of annual marketing plan & business targets.
- Specific focus on driving NS, volume growth, share, and improving GM, supporting team on delivering performance & landing key R&O.
- Portfolio management with a focus across sub ranges.
- Brand building & set strategic north star.
- Support in shaping the Activia UKI Brand strategy and deliver Annual Operating Plan (AOP).
- Drive towards north star, aligning with global and localising as relevant including building and delivering competitive claims roadmaps.
- Lead specific communications executions.
- Engage company and commercial teams via 'built in' collaboration & regular meetings plus quarterly sales meetings.
- Ongoing analysis of brand performance using internal and external data, identifying issues and opportunities in the market to ensure targets are achieved (NS/GM/Market Share/Penetration).
- Support development of 3+ year innovation pipeline strategy.
- Lead high‐priority brand innovation projects & launches.
About You:
- Can translate consumer & market insight into breakthrough innovation that delivers against the quad win and bring to market on time, in full.
- Can uncover & translate consumer insight into clear, actionable opportunities & plans.
- Drives profitable growth by aligning brand ambition with financial performance, able to create commercial value by making decisions & taking actions to grow both NS & profit.
- Skilled in driving brand excellence through aligning brand purpose, positioning and execution.
- Skilled in shaping compelling creative ideas that cut through & resonate with consumers.
- Skilled at defining clear communications brief for their brand, then identifying, prioritising and activating the most effective media & touchpoint opportunities.
Stakeholder Management: Leads effectively in a complex, matrixed environment, building trusted relationships across local, European and Global teams. Influences and aligns diverse stakeholders to deliver positive outcomes.
Accountability: Owns functional outcomes end‐to‐end, including delivery, risk and value. Adapts quickly to internal and external change to ensure consistent, high‐quality execution.
Simplifying Complexity: Cuts through complexity with clear prioritisation, providing simple, focused direction that enables pace and effective decision‐making at scale.
Leadership: Plays a visible leadership role across the function, influencing beyond own team. Leads with confidence and courage, particularly in ambiguous and complex situations.
Strategic Impact: Brings strategic thinking and thought leadership to shape functional direction and contribute meaningfully to broader functional and enterprise strategy.
Please note that the salary bracket for this role is between £45,000 - £55,000 + bonus & benefits.
At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities. We have a range of flexible benefits and excellent rewards.
Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.
The closing date for applications is 12/06/26, you will therefore hear about your application after this date.
Brand Manager - Activia in London employer: UNAVAILABLE
Danone is an exceptional employer, offering a dynamic work environment where innovation and sustainability are at the forefront of our mission to promote health through food. With a strong commitment to employee growth, we provide numerous opportunities for professional development and a diverse, inclusive culture that values every team member's contribution. Located in the UK & Ireland, our team enjoys flexible benefits and a collaborative atmosphere that empowers individuals to drive impactful change within the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Activia in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Danone or similar FMCG companies. A friendly chat can open doors and give you insights that might just land you that Brand Manager role.
✨Tip Number 2
Show off your skills in interviews! Prepare examples of how you've driven brand growth or led successful projects. We want to see your passion for innovation and how you can translate consumer insights into actionable plans.
✨Tip Number 3
Stay updated on market trends and competitor activities. Being knowledgeable about the FMCG landscape will help you stand out in discussions and show that you're ready to tackle challenges head-on.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Danone family and contributing to our mission.
We think you need these skills to ace Brand Manager - Activia in London
Some tips for your application 🫡
Show Your Passion for Health and Nutrition:When writing your application, let your enthusiasm for health and nutrition shine through. We want to see how your values align with our mission at Danone to bring health through food to as many people as possible.
Highlight Your Brand Management Experience:Make sure to showcase your previous experience in brand management. We’re looking for someone who can drive sustainable growth, so share specific examples of how you've successfully managed brands and delivered results.
Be Data-Driven:We love numbers! In your application, include any relevant data or metrics that demonstrate your ability to analyse brand performance and market opportunities. This will show us you can make informed decisions that lead to profitable growth.
Tailor Your Application:Don’t just send a generic application. Take the time to tailor your CV and cover letter to the Brand Manager role at Activia. We appreciate when candidates take the effort to connect their skills and experiences directly to what we’re looking for.
How to prepare for a job interview at UNAVAILABLE
✨Know Your Brand Inside Out
Before the interview, dive deep into Activia's brand history, values, and recent campaigns. Understand their mission to bring health through food and how they position themselves in the market. This knowledge will help you demonstrate your passion for the brand and align your answers with their goals.
✨Showcase Your Strategic Thinking
Prepare examples of how you've driven brand growth in previous roles. Be ready to discuss specific strategies you've implemented that align with financial performance and consumer insights. Highlight your ability to simplify complex ideas and make data-driven decisions that lead to successful outcomes.
✨Engage with Stakeholder Management
Since this role involves collaboration across various teams, think of instances where you've successfully managed diverse stakeholders. Share how you built trusted relationships and influenced outcomes, especially in complex environments. This will show your capability to thrive in Danone's matrixed structure.
✨Be Ready for Innovation Discussions
Innovation is key for this role, so come prepared with ideas on how to develop and deliver compelling product innovations. Discuss any past experiences where you've led innovation projects or contributed to a pipeline strategy. This will highlight your proactive approach and alignment with Activia's future growth plans.
