At a Glance
- Tasks: Lead innovative influencer strategies and elevate social media impact across global agencies.
- Company: Join Publicis Media, a global leader in communications and digital transformation.
- Benefits: Enjoy flexible working, reflection days, and family-friendly policies.
- Other info: Work anywhere for up to 6 weeks a year and access 24/7 wellbeing support.
- Why this job: Shape the future of influencer marketing and drive real brand impact.
- Qualifications: 10+ years in influencer marketing with a deep understanding of Gen Z behaviours.
The predicted salary is between 80000 - 100000 € per year.
Publicis Media harnesses the power of modern media through leading agency brands and global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Publicis Groupe is a global leader in communications, positioned at every stage of the value chain – from consulting to execution – delivering marketing and digital business transformation at scale. We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role is central to elevating the quality, effectiveness and strategic impact of social and influencer work across our agencies globally. Sitting at the intersection of social, influence, culture and connected media, this role acts as a strategic guardian and subject matter expert – shaping creator‑led strategies that drive relevance, differentiation and measurable ROI for clients.
Responsibilities
- Lead best‑in‑class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
- Act as the strategic guardian between brand strategy, creative ambition and influencer execution.
- Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
- Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper and culturally relevant.
- Operate as a deep subject matter expert in creators, living and breathing the creator economy across platforms and formats.
- Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
- Stay ahead of cultural, platform and behavioural shifts to future‑proof influencer and social strategies.
- Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator‑led growth narratives.
- Act as a trusted senior advisor to clients on cultural positioning, social behaviour and influencer effectiveness.
- Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.
Qualifications
- Proven experience in influencer marketing, social strategy or cultural consultancy within an agency or brand environment with over 10+ years of experience.
- Ability to work in highly matrixed organization and successful in managing teams with indirect influence.
- Deep understanding of internet culture, creators, Gen Z behaviours and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics.
- Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
- Strong storytelling and presentation skills, with senior‑level client credibility.
- Comfortable navigating fast‑moving environments and evolving cultural landscapes.
- Strong leadership, project management, and communication skills.
Skills
- Strategic Leadership
- Creator & Cultural Intelligence
- Social & Influencer Expertise
- Connected Media & ROI Thinking
- New Business & Commercial Acumen
- Creative Collaboration
Additional Information
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level; access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with local restaurants and retailers.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office‑based four days during the working week.
Influencer Strategy Director employer: UNAVAILABLE
Publicis Media is an exceptional employer that champions a vibrant work culture, offering employees the flexibility to work from anywhere in the world for up to six weeks a year. With a strong focus on employee well-being, including additional paid leave for self-care and comprehensive family-friendly policies, Publicis Media fosters an environment where creativity and strategic thinking thrive, ensuring meaningful growth opportunities for all team members.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Strategy Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in influencer strategy. Whether it’s a blog post, a video, or even a podcast, let your voice be heard. This not only builds your personal brand but also attracts potential employers to you.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their culture, and come armed with examples of how you’ve driven ROI through influencer strategies. We want to see your passion and how you can elevate their social game!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Influencer Strategy Director
Some tips for your application 🫡
Show Your Passion for Influencer Strategy:When writing your application, let your enthusiasm for influencer marketing shine through. We want to see how you connect with the creator economy and how your experiences align with our mission at Publicis Media.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in social strategy and cultural consultancy. We love seeing candidates who can demonstrate their understanding of internet culture and Gen Z behaviours.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out. Use bullet points where possible to make it easy for us to read.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at UNAVAILABLE
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer landscape. Familiarise yourself with key players, emerging trends, and how different platforms are evolving. This will not only show your passion for the role but also your strategic thinking in navigating the creator economy.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples where you've successfully shaped influencer strategies that drove measurable ROI. Use data and storytelling to illustrate your impact, demonstrating how you can elevate social and influencer work across agencies.
✨Cultural Fluency is Key
Brush up on current cultural trends and Gen Z behaviours. Be ready to discuss how these insights can inform influencer strategies. Showing that you understand the nuances of internet culture will position you as a strong candidate who can connect with diverse audiences.
✨Engage with Thought Leadership
Be prepared to share your thoughts on the future of influencer marketing and how it intersects with connected media. Discuss any relevant articles or case studies you've encountered, showcasing your commitment to staying ahead of industry shifts and contributing to thought leadership.
