Head of Data Strategy

We work with science-led clients to launch and develop health brands for sustained growth. We do this by creating digital-first experiences that respond to the real needs of consumers, patients and health professionals. Human needs, illuminated by data, so brands show up when and where they can be truly valuable. We call this People Powered Health. We are a generous, idealistic, and uniquely qualified team across data, strategy, science, creative, UX, media and client service. We work with health brands to deliver business impact through brilliant brand experiences, from brand campaigns to digital products and services. We use digital and emerging technologies to help brands build deeper connections with their audiences, connect ecosystems and disrupt traditional marketing. As part of Publicis Health, our team works to bring applied innovation to a range of global, EMEA and UK clients, working in collaboration with other DH offices in Philadelphia, New York, San Francisco and sister agencies in London and around the world.

As our first-ever Head of Data Strategy, you will spearhead the development of a new commercial capability at Publicis Health. This role is about turning data into a competitive advantage — shaping how we use data to win pitches, grow client relationships, and deliver smarter, more effective communications for healthcare professionals (the primary focus), patients, carers and consumers. You’ll build scalable offerings, unlock new revenue streams, and embed data into the heart of our strategic and creative processes.

Responsibilities:

• Define and lead the commercial strategy for data across Publicis Health UK.
• Embed data into, and support with, pitches, brief responses, strategic planning, creative development, media activation and effectiveness measurement.
• Develop and deliver on data strategy and data-informed programmes of work.
• Build and align organisational stakeholders on the capability roadmap.
• Partner with business and client leads to identify and deliver high-value data projects and use cases across existing and new accounts.
• Translate complex data into actionable insights and compelling commercial narratives.
• Develop monetisable data products and services that drive client growth and agency revenue for the UK business.
• Leverage Publicis Groupe’s proprietary platforms (e.g. Core AI, Epsilon etc), defining their value in ex‑US health communications and accelerating delivery and scale.
• Identify relevant data sources and partners, present investment recommendations to senior stakeholders, and partner with data solutions leadership across PH and Groupe to shape and influence solutions based on international client requirements.
• Use your expertise in the fragmented international/ex‑US data environment to inform and contribute to the Publicis Health global data strategy.
• Build and lead a cross‑functional team of data strategists, analysts, and technologists.
• Ensure all data strategy work aligns with healthcare regulations and client compliance needs.

Qualifications:

• Extensive experience in data strategy, analytics, or related fields, ideally within healthcare or pharma.
• Track record of building and scaling data capabilities in agency or consultancy settings.
• Experience with platforms such as Adobe Analytics, Salesforce, Tableau, Power BI, and Core AI.
• Familiarity with Publicis Groupe tools and platforms is a strong advantage.
• Experience working with HCP and DTC audiences in regulated markets.
• Excellent commercial acumen, strategic clarity, and entrepreneurial energy.
• Ability to influence and inspire client ambition through insight, storytelling and thought leadership.

Additional Information:

• Digitas Health has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
• WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• “YOU” DAYS: flexibility to take a day off for your well‑being and self‑care without prior notice and additional paid leave for volunteering and charity work of your choice.
• BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING & BANK HOLIDAY SWAP: You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief‑based day of your choosing.
• GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).