Global Strategy (Experience Design) Director

Help shape how one of the world’s most loved brands shows up in culture. At Publicis One, we believe media can do more than deliver messages – it can create meaningful experiences that people choose to be part of. We're looking for an Experience Design Director to help shape how LEGO engages audiences around the world through connected, culturally relevant and partnership-enabled experiences. This is an opportunity to work at the intersection of strategy, creativity, media and innovation, helping transform business challenges into audience‑first experiences that inspire participation, connection and growth.

You’ll work closely with client teams, creative partners and specialist capabilities across the Publicis network to develop bold ideas, strategic frameworks and go‑to‑market recommendations that bring the LEGO brand to life in new and exciting ways. Whether your background is in communications planning, creative strategy, partnerships, experience design or integrated marketing, we’d love to hear from you if you’re passionate about creating work that resonates with people and drives meaningful impact.

Responsibilities

• Create Experience‑Led Strategies: Develop strategic recommendations that bring together audience insight, media thinking, creative opportunities and partnership potential. Translate brand and business challenges into compelling experience platforms that can work across markets, channels and touchpoints. Build frameworks and approaches that help brands create stronger cultural relevance and business impact.
• Unlock New Opportunities: Identify partnership, innovation and activation opportunities that enhance campaign effectiveness. Collaborate with creative agencies, media specialists, platform partners and client stakeholders to bring ideas to life. Explore emerging cultural trends, platforms and formats to uncover new opportunities for the LEGO brand.
• Drive Collaboration Across Teams: Partner with strategy, insights, analytics, commerce, partnerships and local market teams to ensure ideas are evidence‑based and practical to deliver. Bring together diverse perspectives and disciplines into clear, actionable strategic directions. Help shape best‑practice playbooks and inspiration materials for global and local teams.
• Influence and Inspire: Present strategic thinking confidently and clearly to internal and client stakeholders. Build compelling narratives that help others understand the opportunity and align around a shared vision. Contribute to thought leadership, innovation initiatives and the ongoing evolution of the LEGO business.

Qualifications

We're interested in people with experience in areas such as strategy, planning, partnerships, creative development, experience design or integrated marketing. You may be a great fit if you have:

• Experience developing strategic solutions that combine audience understanding, creativity and commercial thinking.
• A strong understanding of how brands create impact through connected experiences across paid, owned, earned and partner channels.
• The ability to navigate complex stakeholder environments and build alignment across different teams and perspectives.
• Confidence shaping ideas that connect media, content, partnerships, culture and experience.
• Strong communication, presentation and storytelling skills.
• A collaborative and proactive mindset, with the ability to thrive in a fast‑moving environment.
• Curiosity about culture, innovation, entertainment, technology, platforms and partnerships.
• Strong organisational skills and the ability to manage multiple projects and priorities.
• Experience working in global or multi‑market environments, or within entertainment, gaming, retail, family‑focused brands or partnership‑led marketing, would be beneficial but is not essential.

Skills That Will Help You Succeed

• Strategic Thinking – turning business and brand challenges into compelling experience opportunities.
• Creative Problem Solving – identifying new ways to connect brands with audiences.