Global Paid Social Director

Company Description

Who We Are in the UK? Spark Foundry, the Acceleration Agency. We help brands to identify, learn and respond to opportunities faster than the competition. Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation. We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future. Come be an accelerator with us.

How we accelerate

• Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
• Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
• Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
• Relationships: a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
• People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Our Commitment

We are diverse through our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

Job Description

Paid Social Account Director Performics (Publicis Media) | London, White City

Why this role? This isn’t your standard Paid Social role. You’ll be working directly with Meta, partnering with them to deliver global social campaigns across some of the most exciting platforms in the industry—TikTok, Reddit, Snapchat, LinkedIn and Pinterest. These aren’t small, siloed campaigns either. You’ll be shaping large-scale, high-impact activity across both B2C and B2B audiences, focused on awareness and consideration—right at the point where brands build momentum and influence real decisions. If you’re looking for scale, visibility and the chance to do genuinely interesting work, this is it.

Responsibilities

What you’ll be doing As a Paid Social Account Director, you’ll lead from the front—owning strategy, guiding clients and empowering your team to deliver their best work. A typical week might include:

• Leading multi-platform Paid Social strategy and activation across a diverse channel mix
• Acting as a senior partner to Meta stakeholders, helping them navigate an evolving media landscape
• Using data and testing frameworks to prove the impact of social and unlock new opportunities
• Driving innovation and experimentation across platforms, tech and formats
• Collaborating with wider media teams to keep social fully integrated into broader plans
• Building and developing a high-performing, motivated team

Qualifications

What we’re looking for You’re likely already operating at Account Director (or ready to step into it) and comfortable leading both people and clients:

• Strong experience across Paid Social strategy, activation and client leadership
• A clear point of view on platforms, innovation and the future of social
• Confidence managing complex clients and large-scale campaigns
• A balance of strategic thinking and operational excellence
• A collaborative, people-first leadership style

What’s in it for you? This is a role designed for someone who wants more than just “business as usual”:

• Work at the cutting edge of social – You’ll be partnering with Meta and working across the fastest-growing and most dynamic platforms
• Big impact, real influence – You’ll shape strategy, guide senior stakeholders and influence global campaign direction
• Scale and variety – Global campaigns spanning multiple platforms, audiences and industries
• Progression and visibility – A senior role with exposure across leadership and new business opportunities
• A genuinely supportive culture – Lead a team where development, wellbeing and inclusion are a priority
• Access to industry-leading tools & tech – Backed by Publicis’ data and technology ecosystem

Additional Information

Spark Foundry offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.

Publicis Groupe works primarily from the office or our clients' office four days per week. At Spark Foundry, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.