At a Glance
- Tasks: Lead innovative influencer strategies and elevate social media impact across global agencies.
- Company: Join Publicis Media, a global leader in communications and digital transformation.
- Benefits: Enjoy flexible working, wellness days, and fantastic family-friendly policies.
- Other info: Work remotely for up to 6 weeks a year and access 24/7 support.
- Why this job: Shape the future of influencer marketing and drive real cultural impact.
- Qualifications: 10+ years in influencer marketing with a deep understanding of Gen Z behaviours.
The predicted salary is between 80000 - 100000 £ per year.
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Publicis Groupe is a global leader in communications, positioned at every stage of the value chain – from consulting to execution – delivering marketing and digital business transformation at scale. We are seeking a culturally fluent, strategically rigorous Influencer Strategy Director to join our global influencer leadership team. This role is central to elevating the quality, effectiveness and strategic impact of social and influencer work across our agencies globally.
Sitting at the intersection of social, influence, culture and connected media, this role acts as a strategic guardian and subject matter expert – shaping creator-led strategies that drive relevance, differentiation and measurable ROI for clients.
Responsibilities- Lead best-in-class social and influencer strategy, ensuring alignment with broader brand and communications frameworks.
- Act as the strategic guardian between brand strategy, creative ambition and influencer execution.
- Elevate the quality of social and influencer work across agencies globally, setting clear standards for excellence.
- Partner with markets to upskill strategic capability and challenge outputs to be braver, sharper and culturally relevant.
- Operate as a deep subject matter expert in creators, living and breathing the creator economy across platforms and formats.
- Shape influencer strategies within a connected media ecosystem, articulating how creator activity drives ROI and business impact.
- Stay ahead of cultural, platform and behavioural shifts to future-proof influencer and social strategies.
- Lead on influencer strategy within Groupe new business pitches, shaping compelling social and creator-led growth narratives.
- Act as a trusted senior advisor to clients on cultural positioning, social behaviour and influencer effectiveness.
- Contribute to internal and external thought leadership, helping position Publicis Media as a leader in influence and culture.
- Proven experience in influencer marketing, social strategy or cultural consultancy within an agency or brand environment with over 10+ years of experience.
- Ability to work in a highly matrixed organization and successful in managing teams with indirect influence.
- Deep understanding of internet culture, creators, Gen Z behaviours and emerging subcultures along with an understanding of global social and influencer ecosystems and platform dynamics.
- Strategic and creative thinker, able to turn cultural insight into measurable brand impact.
- Strong storytelling and presentation skills, with senior-level client credibility.
- Comfortable navigating fast-moving environments and evolving cultural landscapes.
- Strong leadership, project management, and communication skills.
- Strategic Leadership
- Creator & Cultural Intelligence
- Social & Influencer Expertise
- Connected Media & ROI Thinking
- New Business & Commercial Acumen
- Creative Collaboration
Publicis Groupe has fantastic benefits on offer to all of our employees. In the UK, in addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plan, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS - 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS - This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full-time employees being office-based four days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Global Influencer Strategy Director employer: UNAVAILABLE
Publicis Groupe is an exceptional employer, offering a dynamic work culture that champions creativity and strategic thinking. With a commitment to employee well-being through benefits like flexible working, reflection days, and family-friendly policies, we empower our team to thrive both personally and professionally. Located in the vibrant UK market, employees have access to unique local discounts and the opportunity to work globally, making it an ideal place for those seeking meaningful and rewarding careers in influencer strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Global Influencer Strategy Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online tools to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine in front of the real interviewers.
✨Tip Number 4
Don’t forget to follow up after your interviews! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Global Influencer Strategy Director
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Influencer Strategy Director role. Highlight your experience in influencer marketing and social strategy, and show how it aligns with what we’re looking for at Publicis Media.
Showcase Your Cultural Fluency:We want to see your understanding of internet culture and Gen Z behaviours. Use examples from your past work to demonstrate how you’ve navigated these areas successfully, as this is key for the role.
Be Strategic and Creative:When writing your application, think about how you can turn cultural insights into measurable brand impact. We love strategic thinkers who can also bring creativity to the table, so don’t hold back!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at UNAVAILABLE
✨Know Your Influencers
Before the interview, dive deep into the latest trends in influencer marketing and the creator economy. Familiarise yourself with key influencers in various niches and how they impact brand strategies. This will show your passion and expertise in the field.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've successfully shaped influencer strategies that drove measurable ROI. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewers to see your strategic prowess.
✨Cultural Fluency is Key
Be ready to talk about current cultural trends and how they influence social media behaviour, especially among Gen Z. Demonstrating your understanding of internet culture and emerging subcultures will set you apart as a candidate who can navigate the fast-paced environment of influencer marketing.
✨Engage with Thought Leadership
Research and be prepared to discuss recent thought leadership pieces related to influencer marketing and social strategy. This shows that you’re not just knowledgeable but also engaged with the industry, which is crucial for a role that involves advising clients on cultural positioning.
