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- Tasks: Shape and activate global audience strategies using data and creativity.
- Company: Join Zenith, a leading ROI agency with a focus on innovation.
- Benefits: Enjoy flexible working, wellness days, and great local discounts.
- Why this job: Make a real impact in digital marketing and audience management.
- Qualifications: Experience with DMPs, programmatic platforms, and strong communication skills.
- Other info: Work in a dynamic environment with opportunities for global collaboration.
The predicted salary is between 36000 - 60000 £ per year.
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.
Top-line growth for our clients’ businesses, growth for our people and growth for our culture. Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients. At Zenith, we ultimately seek out a more meaningful kind of ROI.
Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Are you ready to make an immediate impact on a global stage? We’re looking for an Audience Associate Director to shape, activate, and future-proof audience strategies across multiple markets. This is your chance to work at the intersection of data, technology, and creativity, driving best-in-class digital marketing campaigns and defining the future of audience management. You’ll thrive in a fast-paced, data-driven environment, bringing strategic insight, operational excellence, and a hands-on approach to audience activation. If you’re passionate about programmatic activation, audience data, and digital advertising, this role will let you lead, innovate, and make a real difference.
Why This Role Is Exciting
- Influence audience strategies that reach millions across multiple markets.
- Work at the forefront of digital marketing and audience innovation.
- Collaborate globally while leading scalable, repeatable processes.
- Combine strategy, tech, and creativity to shape the future of digital audiences.
Responsibilities
What You’ll Do
- Lead Audience Strategy
- Shape global audience strategies and data-driven use cases.
- Maintain and enhance the audience framework and best-practice playbooks.
- Deliver insights and performance reports that inform campaign planning.
- Recommend integrations and measurement approaches to optimize audience activation.
- Drive Audience Operations & Activation
- Lead in-platform audience operations, ensuring clean, accurate, and scalable execution.
- Collaborate with data and engineering teams to uphold governance and data integrity.
- Forecast, size, and activate 1st-party audience opportunities.
- Guide creative strategy for audience-led campaigns and troubleshoot technical issues.
- Future-Proof Digital Audiences
- Support strategies that address identity challenges, cookie deprecation, and evolving digital standards.
- Create roadmaps, pilots, and operational workflows to prepare audiences for the future.
- Ensure processes evolve to remain compliant, effective, and scalable across markets.
Qualifications
What We’re Looking For
- Hands-on experience with DMPs, CDPs, programmatic platforms, or analytics tools.
- Deep understanding of media activation, site tagging, and audience analytics.
- Highly organized, detail-oriented, and proactive.
- Confident communicating complex technical content to senior stakeholders.
- Self-motivated, charismatic, and capable of building strong cross-market relationships.
- Experience managing workflows between global hubs and local markets.
Additional Information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Global Associate Audience Director employer: UNAVAILABLE
Contact Detail:
UNAVAILABLE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Associate Audience Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their audience strategies and be ready to discuss how your skills can contribute to their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you articulate your thoughts clearly and boost your confidence when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can leave a lasting impression and show your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Global Associate Audience Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Audience Associate Director role. Highlight your experience with DMPs, CDPs, and programmatic platforms, as these are key to what we’re looking for!
Showcase Your Passion: Let your enthusiasm for digital marketing and audience strategies shine through in your application. We want to see that you’re not just qualified, but genuinely excited about making an impact in this space.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to communicate your skills and experiences, especially when discussing complex technical content.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at UNAVAILABLE
✨Know Your Audience
Before the interview, dive deep into understanding the company's audience strategies and how they align with their goals. Familiarise yourself with their key clients and campaigns to demonstrate your knowledge and passion for audience management.
✨Showcase Your Technical Skills
Be prepared to discuss your hands-on experience with DMPs, CDPs, and programmatic platforms. Bring examples of how you've used these tools to drive successful campaigns, and be ready to explain complex technical concepts in a way that’s easy to understand for senior stakeholders.
✨Prepare Insightful Questions
Craft thoughtful questions about the company’s approach to audience activation and future-proofing strategies. This shows your genuine interest in the role and helps you gauge if the company’s vision aligns with your career aspirations.
✨Demonstrate Your Organisational Skills
Highlight your ability to manage workflows between global hubs and local markets. Share specific examples of how you've maintained data integrity and ensured clean execution in past roles, as this is crucial for the Audience Associate Director position.
