At a Glance
- Tasks: Lead global media strategy and campaign ownership across 60+ markets for Pfizer.
- Company: Join Zenith International, a leader in innovative media solutions and marketing.
- Benefits: Enjoy competitive benefits including pension, private medical cover, and flexible working arrangements.
- Other info: Inclusive culture that values diversity and supports personal growth.
- Why this job: Make a real impact in transforming pharma marketing with cutting-edge strategies.
- Qualifications: Experience in multi-market planning and strong digital analytics skills required.
The predicted salary is between 70000 - 90000 € per year.
Company Description
We are the ROI agency, a position we have proudly held true since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.
Top‑line growth for our clients’ businesses, growth for our people and growth for our culture. Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes. It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients. At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Job Description
About the client… Our Pfizer International (ex‑US) account is headquartered in London and is a bespoke global operation within the Publicis Groupe network, single‑minded in the mission to accelerate Pfizer’s transformation to revolutionise how Pharma connects and engages with their consumers and HCPs – with an ambition of being viewed as a global marketing leader, not just in pharma.
About the team… We have built this team drawing from the best talent across the Groupe to deliver cutting‑edge expertise and diverse skills, acting as one integrated end‑to‑end operational model to serve advertising, marketing, production, digital experience, media, data intelligence, analytics, web, and social commerce – all supported by the scientific rigor pharma needs to deliver personalisation at scale in a compliant way.
About the role… The FTC Planning Business Director, a mat cover role, sits within the Pfizer International Media Hub, leading end‑to‑end global media strategy, planning, and activation across 60+ markets, with a strong focus on driving best practice, campaign performance, and brand growth. The position requires a strategic, digitally grounded leader who can bridge global frameworks with local market execution while influencing stakeholders and elevating planning standards. Key success hinges on multi‑market campaign ownership, data‑led storytelling, and strong cross‑functional collaboration across media, creative and analytics teams.
Responsibilities Scope: Global (60+ markets, ex‑US)
- Core Focus: Global media strategy + end‑to‑end campaign ownership
- Planning best practice + governance across markets
- Vendor management + innovation POVs
- Measurement, optimisation, and test & learn programmes
Qualifications
- Strong multi‑market planning experience
- Deep digital + analytics understanding
- Pharma/HCP experience preferred
- Confident storyteller with senior stakeholder exposure
Additional Information
Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: We work primarily from the office or our clients’ office four days per week. Zenith International is an equal opportunities employer. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity or any other protected characteristic. We are committed to providing a fair, accessible and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility and embrace change – building a culture where everyone feels seen, respected and genuinely included.
FTC Global Business Director employer: UNAVAILABLE
At Zenith International, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our commitment to employee growth is evident through our comprehensive benefits package, including enhanced policies like Reflection Days and Shared Parental Leave, alongside opportunities for professional development within a diverse and inclusive environment. Located in London, our team thrives on the excitement of working with leading global brands, driving meaningful change in the pharma sector while enjoying a balanced work-life approach.
StudySmarter Expert Advice🤫
We think this is how you could land FTC Global Business Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the company you're eyeing. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. You want to showcase your experience in a way that resonates with the role. Think about how your past achievements can translate into success for the company.
✨Tip Number 3
Research the company culture and values. When you know what they stand for, you can tailor your responses to show how you fit right in. Plus, it’ll help you ask insightful questions during the interview!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace FTC Global Business Director
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the FTC Global Business Director role. Highlight your experience in multi-market planning and digital analytics, as these are key to what we're looking for!
Showcase Your Storytelling Skills:As a confident storyteller, it's important to demonstrate how you've influenced stakeholders in the past. Use specific examples that showcase your ability to bridge global frameworks with local market execution.
Highlight Relevant Experience:If you have any experience in pharma or working with healthcare professionals, make sure to mention it! This will set you apart from other candidates and show us you're familiar with the industry's unique challenges.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Zenith International!
How to prepare for a job interview at UNAVAILABLE
✨Know Your ROI
Make sure you understand the concept of Return on Investment as it relates to the role. Be ready to discuss how you can deliver not just financial returns but also creative solutions that inspire growth for clients, especially in the pharma sector.
✨Showcase Your Multi-Market Experience
Prepare examples from your past roles where you've successfully managed campaigns across multiple markets. Highlight your ability to bridge global strategies with local execution, as this is crucial for the FTC Global Business Director position.
✨Master Data-Driven Storytelling
Since data-led storytelling is key for this role, come equipped with insights on how you've used data to inform campaign strategies. Be ready to discuss specific metrics and outcomes that demonstrate your analytical skills.
✨Engage with Stakeholders
Think about how you've influenced senior stakeholders in previous roles. Prepare to share stories that illustrate your communication skills and ability to collaborate across different teams, as this will be vital for driving best practices and campaign performance.
