Global Strategy Director in England

We are the ROI agency, a position we have proudly held true to since ****. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

Beiersdorf is a key Power of One client for Publicis Groupe with existing responsibilities across creative, production, social and media. One of the best and most trusted skincare companies in the world, founded in ****, Beiersdorf generates over €9bn in revenue and employs over 22,000 people. This role is to fulfil a major new global media strategy scope for Nivea, working with Head of Strategy, other London-based Strategy Directors and international Groupe creative and operational colleagues who work within Publicis One Unlimited, the dedicated team created by Groupe for the client.

The core role is to develop best practice recommendations for Nivea within a set of Media Growth Playbooks incorporating key categories Face, Body, Deo and Sun. In addition, recommendations will also be required for Campaign-level Playbooks, providing media activation guidance to global, regional and market functions across client and agency, as well as supporting enhanced creative briefing and setting production requirements.

Responsibilities:

• Develop detailed and high-quality guidelines for the client.
• Work with both our internal teams and the client to help carve out a power of one media strategy.
• Engage in practical planning and understand media planning and activations with the internal teams as well as the client globally.
• Take an active role in writing and producing materials, with a hands-on approach to Strategy.
• Collaborate with an integrated team across different regions (e.g., Dubai, New York).

Qualifications:

• Strong experience working in a media or communications agency.
• Worked with international clients across multiple markets.
• Confident presenting to senior clients and creating clear, useful insights.
• Positive media expert who tells compelling stories with data and gets buy-in from different stakeholders.
• Comfortable with both big-picture strategy and detailed channel planning—proven experience translating strategic thinking into media planning & buying recommendations.
• Experience with leading brands in personal care, skincare, beauty, or similar consumer products.
• Given the trend in the market, experience with social media, influencers, content, and online shopping—especially for Face, Body, Deo, and Sun categories.
• Strategic thinker skilled in digital, analytics, and optimisation who can shape client direction through media strategy.
• Able to clearly explain how different marketing channels work together and why they matter for business goals.
• Commercially focused, energetic, and results-driven—used to delivering strong outcomes.
• Experienced in briefing specialist teams and connecting planning with execution through a strong grasp of processes and timelines.
• Self-motivated, eager to help others, visible to the team, inspiring yet approachable.
• Keen to grow your skills and take on greater responsibility.

Additional Information:

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS - 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING.