Director of Global Digital Activation & Operations

Company Description

We are the ROI agency, a position we have proudly held true since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.

Top‑line growth for our clients’ businesses, growth for our people and growth for our culture. Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes. It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients. At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Job Description

We are hiring a Digital Operations Director to lead and elevate digital activation across EMEA and beyond for some of the world’s most culturally influential brands, including Spotify and Campari. Sitting at the heart of Zenith’s global digital ecosystem, this role shapes how biddable media is delivered at scale — consistently, efficiently, and with world‑class quality. You’ll work across markets, disciplines, and teams to set the operational standard for how modern digital activation works. If you’re motivated by collaboration, craft, and meaningful impact, this is a role where your leadership will truly be felt.

Responsibilities

• Lead and continuously evolve the client digital hub model and Ways of Working across onshore and offshore markets.
• Set the operational standard for biddable activation, ensuring campaigns are delivered with consistency, quality, and rigour across social and programmatic.
• Embed strong governance frameworks covering compliance, brand safety, platform policy, and documentation.
• Drive operational improvements, automation, and smarter workflows that improve efficiency and scalability.
• Partner with global and local teams to ensure clear KPI alignment, robust measurement, and shared learning across markets.
• Act as the operational connector across Social, Programmatic, Search, TAAG, and omnichannel planning teams.
• Build trusted relationships with senior client and internal stakeholders, proactively identifying opportunities to enhance delivery and value.

Qualifications

• Experience leading multi‑market biddable activation teams across social and programmatic channels.
• Strong operational expertise, including workflow design, governance, and hub‑based delivery models.
• A clear understanding of campaign activation, optimisation, measurement, and test‑and‑learn approaches.
• Confidence working within complex, matrixed organisations and global client environments.
• A collaborative leadership style that brings teams together across locations and disciplines.
• A track record of improving processes and building scalable, high‑quality delivery models.
• Experience within FMCG, alcohol & spirits, technology, or entertainment environments is beneficial, but not essential.

Additional Information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.

Publicis Groupe works primarily from the office or our clients' office four days per week. At Zenith International we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.