Digital PR Director

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.

As Digital PR Associate Director, you’ll lead the development of insight-driven digital PR and link acquisition strategies that are rooted in data and designed to deliver measurable business impact. You’ll combine creativity with analytical thinking to identify opportunities, shape campaigns, and ensure our clients’ digital presence grows in both authority and visibility.

Your day-to-day tasks will include:

• Interrogating data sources (such as search data, competitor analysis, consumer insights, media landscapes) to identify opportunities and inform campaign strategy.
• Translating campaign results into clear business outcomes, tying digital PR activity to SEO and wider marketing goals.
• Championing data-led decision making across the team, ensuring campaigns are measurable, repeatable, and scalable.
• Content and campaign ideation, client communication, team workflow management, planning and delivery QA/QC, and training.

We are looking for someone who has a strong understanding of the digital ecosystem and has worked across global or multi-market outreach campaigns before, with a strong focus on generating backlinks.

Responsibilities include:

• Owning the digital PR vision for key clients, ensuring activity ladders up to wider SEO and marketing objectives.
• Using data sources (e.g. keyword research, link analysis tools, media monitoring, consumer trends, social listening) to shape strategy and evaluate campaign opportunities.
• Staying ahead of industry shifts in search, digital PR, AI, and data-driven storytelling, introducing new tactics to the team.
• Working with the content team to create link-worthy content.
• Developing tactics and strategies to successfully acquire brand mentions and links for a variety of niches.
• Managing client communications related to outreach.
• Line managing Digital PR manager/s and overseeing junior members of the Digital PR team.
• Delivering training for more junior members of the team.

Qualifications:

• Substantial experience in an outreach role, although we are open to hearing from candidates in traditional PR roles or SEO roles.
• Comfortable handling large datasets (e.g. search data, backlink profiles, competitor benchmarking).
• Proven track record of building links for a range of niches.
• Experience with link building tools.

Zenith International has fantastic benefits on offer to all of our employees, including:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS - 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for maternity, adoption, surrogacy and shared parental leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP, BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS - This includes membership discounts with local restaurants and retailers.

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness.