PPC Business Director in City of London

Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily. With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.

Our vision is to have a Paid Search product that we can be proud of, that stands up in the room, drives value for both clients and Publicis Media and has universal understanding across the business. We strive for:

• A department where employees feel recognised, fulfilled and energised to do great work
• Award winning work, thought leadership and features in every pitch
• The best product/technology and data on the market combined with the best client service
• Everyone pulling in the same direction. All brands talking to the same proposition
• Maximise every single commercial opportunity

The Paid Search team sits within the Performics unit of Publicis Media together with Organic Search, OneSocial, Retail Media and Affiliates. Paid Search works across a variety of Paid Search executions, including Search, Shopping, PMax, App and Demand Gen.

The Paid Search Business Director is a key leadership role, that will support the strategic growth and development of our Paid Search proposition through a best-in-class approach to several client accounts and the transformation of our Paid Search talent. You will be a trusted advisor to senior clients as well as your colleagues within the agency. With your Account Director and team of channel specialists, your primary goal will be to develop client strategy and elevate our Paid Search proposition, ensuring that you are working in lockstep with our overarching business strategy whilst delivering best in class client servicing. This includes protecting existing revenue via client retention and driving growth through channel growth and innovative product adoption.

Responsibilities

• Revenue growth – A primary focus is to create commercially driven proposals, expand our scope of work and collaborate with other areas of the business to deliver revenue growth and achieve common goals. You will achieve this by driving adoption of commercially beneficial tools and services, scaling proprietary technologies.
• New Business – You will become a champion of our Paid Search proposition and lead new business pitch responses. You will ensure the Performics Paid Search credentials are widely known across the Paid Search community and beyond.
• Commercial strategy - You will lead the commercial strategy for your client portfolio, working on improving team profitability, understanding how Publicis tools and data offering can benefit and fit into the client strategy.
• Product adoption – You will be accountable for driving change management within your direct team to adopt products and technology that will reinvent how we plan and buy media.
• Client sophistication - Working with your Head of Paid Search, you will create Paid Search strategies that will transform your client’s approach to data and measurement.
• Client roadmaps – Deliver client sophistication through the development of strategic roadmaps that unify data, tech and media in a coherent market-leading offering.
• Planning leadership - Produce the next generation of performance media experts by reinventing how teams plan, buy and measure media.
• Thought Leadership - Promote Performics within PR through the creation and publishing of articles within the industry and speaking at panel events.
• Awards - Identify market-leading work that has been delivered by you and your team.
• Team management – You will lead a medium to large team of Paid Search experts and will be responsible for steering initiatives to ensure that they have a clear career path.

Qualifications

• Extensive prior relevant experience within a digital agency, specifically in Paid Search key suppliers (Google Ads, Microsoft Ads, and Apple Search Ads).
• Extensive knowledge & experience working with campaign & bid management software, in particular SA360.
• Extensive experience in managing teams, including individuals with 5+ years’ experience.
• Ability to offer consultative advice to large-budget advertisers about their Paid Search campaigns.
• Strategic experience in identifying & delivering commercial growth.
• Lead data governance and management in line with global and industry developments.
• Champions equal opportunities and supportive ways of working for teammates with equity requirements.
• Capable of producing decks and POV aimed to senior clients or new client business.

Additional Information

Performics has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process.