Paid Search Account Manager in City of London

Company Description: With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

Job Description CLIENT - Samsung: As part of the Samsung UK team, you will be working with a market leading business, at the forefront of the tech and media industry. You’ll collaborate with cross-functional teams to drive campaigns, optimize digital performance, and deliver engaging consumer experiences through data-driven insights.

THE ROLE: As a biddable AM you will be responsible for defining the optimal tactics, audiences, and placements across both search and social to deliver success against our KPIs. You will work with a team of activation experts across PMAX & AI Max, Demand Gen and Meta Advantage+, and be able to test newer tactics like Social Search and TikTok Shop. Being biddable means prioritising the clients budget to what will deliver, being channel agnostic.

Responsibilities:

• Media planning excellence – Developing media plans that deliver on the client KPIs and that also deliver the best commercial outcomes for Publicis Media.
• Test and learn – Creating test and learn roadmaps with a particular focus on robust test designs, hypotheses and measurement.
• Operational excellence – Driving brilliant basics across the team, and continuously work to deliver operational efficiencies through automation and smart thinking.
• PCAs - Showcasing campaign performance across leading search engines like Google or Bing by providing in depth analysis that demonstrates results and key learnings.
• Awards – Identify market-leading work that has been delivered by you and your team.
• Client contact on weekly tasks – Build strong and trusted relationships with your clients.
• Team management – You will have a small team of Executives and Senior Executive who you are responsible for the learning & development and performance.

Qualifications: We are looking for someone who:

• In-depth experience and understanding of PPC across key suppliers - Google Ads and Bing.
• Active experience working with campaign & bid management software (SA360, Marin or Kenshoo) and hold a valid certification.
• Excellent prioritisation and project management skills.
• Proficient in Microsoft Office solutions – particularly Excel and Powerpoint.
• Web Analytics understanding, particularly Google Analytics or Adobe Analytics.
• Experience with budget forecasting and planning.
• Analytical thinking, mathematical skills, and attention to detail.
• Has a high attention to detail when practising quality assurance and due diligence.
• Good presentation skills and interpersonal relationship skills.

You will be based in White City, London.

Additional Information: Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer; WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.