At a Glance
- Tasks: Lead influencer strategies and create impactful campaigns for iconic brands.
- Company: Join Influential UK, a leader in creator-led growth and innovative marketing.
- Benefits: Enjoy great perks like private medical, reflection days, and inclusive culture.
- Other info: Be part of a diverse team that values empathy, responsibility, and collaboration.
- Why this job: Shape culture at scale and make a real difference in the influencer marketing space.
- Qualifications: Experience in leading global client programmes and strong strategic thinking skills.
The predicted salary is between 60000 - 80000 € per year.
Influential UK is the next evolution in creator-led growth. Connecting Publicis Groupe’s global scale with Influential’s proprietary AI and conversion technology, we deliver what no other agency can: Truly connected influencer and media strategies, and creator-led campaigns that influence real-world outcomes. Our team exists within one of the world’s largest agency networks, combining agility, teamwork, and entrepreneurial spirit with the backing, reach and capabilities of a global powerhouse.
We’re looking for people obsessed with the intersection of social and creator culture, who bring a unique perspective and point of view, to help us create award-winning work for the world’s most iconic brands like Mars, Coty, Disney, and Sky.
We are hiring a Business Director, Social & Influencer Activation to shape culture at scale for some of the world’s most recognisable brands. This is a senior, hands-on role where strategy meets delivery — turning complex global briefs into social and influencer work that genuinely connects with people. You’ll guide always-on ecosystems and standout campaigns, bringing clarity, momentum and creative ambition to everything you touch. If you enjoy building strong operating models while pushing the quality of social thinking forward, this role offers real ownership and impact.
ResponsibilitiesWhat you’ll be doing:
- Setting the global direction for social and influencer strategy, from brief through to delivery and optimisation.
- Designing and embedding clear operating models that support markets with practical, usable guidance.
- Leading cross-functional teams across strategy, creative, production, community and activation.
- Turning insight and platform understanding into work that delivers meaningful business outcomes.
- Overseeing always-on social activity and campaign planning across multiple markets.
- Strengthening collaboration across regions to reduce friction and improve consistency.
- Developing and supporting team members, creating space for growth and progression.
Skills we’re looking for:
- Experience leading complex global or regional client programmes within an agency environment.
- Strong understanding of how social, influencer and media work together within modern ecosystems.
- Strategic thinking grounded in insight, data and real-world application.
- Confidence working with senior stakeholders across markets and disciplines.
- A delivery-focused mindset that balances long-term vision with day-to-day execution.
- Comfort navigating ambiguity and bringing structure where it’s needed most.
- A collaborative leadership style that brings out the best in others.
Starcom has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans other initiatives.
At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.
Business Director, Influencer Activation employer: UNAVAILABLE
At Influential UK, we pride ourselves on being an exceptional employer that champions creativity and collaboration in the heart of the influencer marketing industry. Our vibrant work culture fosters personal and professional growth, offering unique benefits such as Reflection Days and Shared Parental Leave, all while being part of a global powerhouse that values diversity and inclusion. Join us to make a meaningful impact with iconic brands and shape the future of social and influencer strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Business Director, Influencer Activation
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether it’s in an interview or a casual chat, let your passion for influencer marketing shine through. Share your ideas and insights about the industry – it’ll help you stand out from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Influential UK, and express your interest in working with them. A well-crafted email can go a long way in showing your enthusiasm and initiative.
✨Tip Number 4
Keep learning and adapting! The world of social and influencer marketing is always changing, so stay updated on the latest trends and tools. Consider taking online courses or attending workshops to boost your skills. This not only makes you more marketable but also shows potential employers that you’re committed to growth.
We think you need these skills to ace Business Director, Influencer Activation
Some tips for your application 🫡
Show Your Passion for Influencer Culture:When writing your application, let your enthusiasm for social and creator culture shine through. We want to see how you connect with the industry and what unique perspectives you bring to the table.
Be Clear and Concise:Make sure your application is easy to read and straight to the point. Highlight your relevant experience and skills without fluff. We appreciate clarity as much as creativity!
Tailor Your Application:Don’t just send a generic application! Tailor it to reflect the specific requirements of the Business Director role. Show us how your background aligns with our mission and the responsibilities outlined in the job description.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at UNAVAILABLE
✨Know Your Influencer Ecosystem
Before the interview, dive deep into the current trends in influencer marketing and how they intersect with social media. Familiarise yourself with successful campaigns from brands like Mars and Disney, and be ready to discuss how you would approach similar projects.
✨Showcase Your Strategic Thinking
Prepare to demonstrate your ability to turn complex briefs into actionable strategies. Think of examples from your past experience where you've successfully led cross-functional teams and delivered impactful results, and be ready to share these stories.
✨Emphasise Collaboration Skills
This role requires a collaborative leadership style, so come prepared with examples of how you've fostered teamwork in previous roles. Highlight instances where you've brought out the best in others and navigated ambiguity to achieve goals.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions that show your interest in the company’s culture and future direction. Inquire about their approach to developing team members or how they measure the success of their influencer campaigns.
