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- Tasks: Create interactive reports and dashboards to visualise media performance for a global fashion retailer.
- Company: Join Zenith, a leading ROI agency with a focus on innovation and growth.
- Benefits: Enjoy flexible working, wellness support, and additional leave for personal well-being.
- Why this job: Dive into data storytelling and make an impact in a dynamic, creative environment.
- Qualifications: Strong Excel skills, experience with digital media data, and familiarity with BI tools required.
- Other info: Collaborate with a talented team and grow your career in a supportive culture.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.
Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.
Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera
ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth
forourclients’businesses,growthforourpeopleandgrowthforourculture.
Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.
ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.
Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding
relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.
Job Description
We are looking for a Looker Studio Analytics & Reporting Manager to create clear, compelling, and interactive reports that visualise media investment performance for a major global fashion retailer.
This is a highly autonomous role that will suit a data obsessive that can derive meaning and present it to a non-technical from often large and complex datasets.
Fundamentally, a love of data, curiosity and the desire to learn a lot in a short space of time will be what success in this role is measured on.
Responsibilities
- Design and develop Looker Studio dashboards to visualise media investment, campaign performance, and marketing KPIs.
- Implement effective storytelling through data, ensuring dashboards are intuitive and aligned with business needs.
- Build custom calculations, filters, and blended visualisations within Looker Studio.
- Optimise dashboard performance, user experience, and accessibility.
- Collaborate with stakeholders to understand reporting needs and refine visualisation outputs.
- Provide documentation and basic user training on dashboard functionality.
- On-going training and support of the account and wider agency network team in on-going ad-hoc analytics projects
- Involvement in reporting on Data Governance and taxonomy compliance
- To be the ‘Go-to’ resource on any data, analytics, visualisation issues for the client and Zenith team.
Qualifications
To be successful in this role you will need:
- Advanced Excel user (advanced string functions for data manipulation, array formulas, PowerQuery for data cleansing/transforms, PowerPivot for basic data modelling)
- Previous experience working with large scale digital media campaign data at either agency or publisher. Will consider client experience if media spends are in excess of £10m per annum.
- Intermediate SQL and knowledge of Python for automation tasks.
- Familiarity with modern data stack – particularly pre-configured API tools such as Funnel/FiveTran/Adverity and exposure to a data warehouse product – Databricks/GBQ/Snowflake would be ideal. Not expecting hands on experience in engineering but familiarity with the processes of creating pipelines and data modelling would be hugely beneficial as the role will involve heavy collaboration with a Data engineer.
- Certification or experience in Looker studio would be great but experience in mainstream BI tools such as PowerBI or Tableau is essential.
- Exposure to a form of Project Management methodology and PM Tools
- Previous experience in employing taxonomy for media investment reporting and assessing the consequential effects of non-compliance
- Understanding of Data visualisation principles
- Exposure to mainstream web analytics (Adobe Analytics, GA4) tools would be beneficial
- Comfortable presenting complex data analytics to a non-technical audience
- Strong knowledge of media investment metrics (e.g. CPM, CPA, ROAS, attribution, share of spend).
- Experience working with main digital media data sources (e.g., Google Ads, Meta, DV360, SA360, CM360, GA4).
- Excellent data visualisation and UX/UI skills to present complex data in a clear and engaging way.
Additional Information
Zenith Internationalhas fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlanswe also offer;
- WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS– Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of ourbenefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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Analytics & Reporting Manager employer: UNAVAILABLE
Contact Detail:
UNAVAILABLE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics & Reporting Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of your past work and how it relates to the role you're applying for. This will help you stand out and demonstrate your experience effectively.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the position. And remember, apply through our website for the best chance!
We think you need these skills to ace Analytics & Reporting Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Analytics & Reporting Manager role. Highlight your experience with Looker Studio, data visualisation, and any relevant projects that showcase your skills in handling large datasets.
Show Your Passion for Data: We want to see your love for data shine through! Share examples of how you've used data to tell a story or drive decisions in previous roles. This will help us understand your analytical mindset and creativity.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read and find the key information about your qualifications and experiences.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at UNAVAILABLE
✨Know Your Data Inside Out
As an Analytics & Reporting Manager, you’ll be knee-deep in data. Make sure you’re familiar with the key metrics like CPM, CPA, and ROAS. Brush up on your advanced Excel skills and be ready to discuss how you've used these tools in past roles.
✨Showcase Your Storytelling Skills
This role is all about turning complex data into compelling narratives. Prepare examples of how you've created intuitive dashboards or reports that made a significant impact. Think about how you can present data to a non-technical audience in a way that’s engaging and easy to understand.
✨Familiarise Yourself with Looker Studio
While experience in Looker Studio is a bonus, being well-versed in other BI tools like PowerBI or Tableau can also work in your favour. Be ready to discuss how you’ve used these tools to optimise dashboard performance and user experience.
✨Prepare for Collaboration Questions
You’ll need to work closely with stakeholders and data engineers. Think of examples where you’ve successfully collaborated on projects, especially those involving data governance or taxonomy compliance. Highlight your communication skills and how you ensure everyone is on the same page.
