At a Glance
- Tasks: Lead innovative ad tech strategies and optimise digital marketing technologies.
- Company: Join Publicis Groupe, a global leader in communications and marketing transformation.
- Benefits: Flexible working, reflection days, and great local discounts.
- Other info: Work anywhere for up to 6 weeks a year and enjoy family-friendly policies.
- Why this job: Shape the future of ad tech and make a real impact in a dynamic environment.
- Qualifications: Experience in ad tech/martech and strong analytical skills required.
The predicted salary is between 60000 - 80000 € per year.
Company Description
Publicis Groupe is one of the world’s largest communications holding companies, present in over 110 countries and employing about 100,000 professionals. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
Helping Our Clients Unlock Growth in the Platform World
Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive in the platform world, companies must continue to innovate their products and business models. Four imperatives (1. Real Identity, 2. Dynamic, Diverse and Disruptive Creativity, 3. Smart Media and 4. Direct Relationships) via our suite of world-class agencies, are necessary for modern brands to win in the platform world.
At Publicis Groupe, we’ve invested in capabilities across these four imperatives our clients need to unlock growth. As the only one who can architect, build and orchestrate end-to-end solutions, not only do we have a proven record of building bespoke models for clients and leading expertise across all major industry categories, we are able to offer our talents more opportunities to grow and benefit from a richer learning experience. We call this Power of One.
Powered by a 100,000-strong network via Marcel, our AI-based platform, we are also able to provide our clients and talents instant access to resource, knowledge for any need, any time, in any market.
The Spirit of Viva La Difference
Viva La Difference is deeply rooted in everything we do. It has always been in our DNA. From the birth of Publicis, 94 years ago, when Marcel Bleustein-Blanchet, our founder, invented French advertising. Viva La Difference expresses how we value and respect each individual and recognize what makes us distinctive. This is the charge that inspires our teams to celebrate the differences in identity, background, culture, and experience of all of us. It is how we behave with each other and our clients, and it is deeply rooted throughout our work, to elevate and bring to life our differences throughout the platform world.
Job Description
Shape the Future of Ad Tech with Publicis Media
About the Role:
We’re looking for a highly skilled and forward-thinking AdTech Manager to join our growing team. This is a pivotal role for someone with deep experience across the ad tech and martech landscape, from dynamic creative optimization and measurement platforms to tag management systems and conversion APIs. As an AdTech Manager, you will drive the development and execution of strategies that integrate and optimize a complex suite of digital marketing technologies. You’ll act as a connector between global and regional teams, ensuring seamless implementation and governance across the stack. If you’re passionate about using technology to elevate marketing performance and thrive in fast-moving, cross-functional environments, we want to hear from you.
Responsibilities
- Strategic Leadership & Ad Tech Strategy: Design and implement holistic ad tech and martech strategies that align with business and client goals. Lead integration and rollout of tools such as attribution models, DCO platforms, CMPs, tag management systems (TMS), and mobile measurement platforms (MMPs).
- Campaign Enablement & Optimization: Oversee deployment and optimization of digital campaigns through technologies like DCO, SPO, and MMP. Drive efficiency through data-informed testing, measurement frameworks, and performance optimization techniques.
- Tagging, Pixel & Tech Implementation: Own onsite tagging strategies and data accuracy across web and mobile environments. Partner with developers to audit, implement, and maintain tags and pixels; ensure alignment with global standards.
- Ad Platform Governance: Manage structural integrity and consistency of global ad account setups across platforms including Meta, CM360, Google Ads, and various DSPs. Champion the use of naming conventions, taxonomy frameworks, and platform governance best practices.
- Analytics & Reporting: Use tools like GA4 and Adobe Analytics to create actionable insights and stakeholder dashboards. Collaborate with regions to drive visibility, consistency, and readiness across reporting outputs.
- Data Governance & Compliance: Enforce policies that safeguard data privacy, accuracy, and platform compliance. Implement and optimize Conversion APIs and data pipelines that support attribution and decision-making.
- Cross-Team Collaboration & Communication: Serve as a strategic partner to regional teams, HQ, and Centers of Excellence. Lead knowledge-sharing initiatives, facilitate workshops, and keep teams informed of emerging tools and innovations.
- Innovation & Thought Leadership: Stay ahead of trends and recommend new technologies to enhance marketing effectiveness and agility. Evaluate and experiment with new solutions to ensure our marketing ecosystem remains cutting-edge.
Qualifications
- Strong experience in digital marketing with a strong focus on ad tech/martech strategy.
- Deep understanding of ad serving platforms such as CM360, Flashtalking, Adform, or Innovid.
- Proven track record in implementing tag management solutions (e.g., Google Tag Manager, Adobe Launch).
- Proficient in web analytics tools (e.g., GA4, Adobe Analytics).
- Hands-on experience with DCO, MMPs (AppsFlyer, Kochava), SPO, Conversion APIs, and data clean rooms.
- Familiarity with CDPs, CMPs, DSPs, and social/search activation platforms (e.g., Meta, Google Ads).
- Strong knowledge of data governance, privacy frameworks, and compliance standards.
- Analytical thinker with the ability to interpret data into actionable recommendations.
- Strong project management skills and comfort working across complex, global teams.
- Excellent written and verbal communication skills, with the ability to present confidently to senior stakeholders.
- Comfortable in a dynamic, fast-paced environment with shifting priorities.
- Fluency in English is required; additional languages are a plus.
Additional Information
Benefits:
- WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
AdTech Manager employer: UNAVAILABLE
Publicis Groupe is an exceptional employer that fosters a vibrant work culture, encouraging innovation and collaboration among its 100,000 professionals across the globe. With unique benefits such as flexible working arrangements, reflection days for personal well-being, and family-friendly policies, employees are empowered to thrive both personally and professionally. The opportunity to work in a dynamic environment in London, coupled with access to cutting-edge technology and resources, makes this role as an AdTech Manager not just a job, but a meaningful career path.
StudySmarter Expert Advice🤫
We think this is how you could land AdTech Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements in ad tech. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially around innovation and technology in marketing.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Publicis Groupe.
We think you need these skills to ace AdTech Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the AdTech Manager role. Highlight your experience with ad tech and martech strategies, and show how your skills align with our needs at Publicis Groupe.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to illustrate how you’ve driven success in digital marketing.
Be Authentic:Let your personality shine through in your application. We value individuality and want to see what makes you unique. Share your passion for ad tech and how you can contribute to our vibrant team culture.
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. This ensures your application goes straight to our recruitment team, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at UNAVAILABLE
✨Know Your Ad Tech Inside Out
Make sure you brush up on your knowledge of ad tech and martech tools. Familiarise yourself with platforms like CM360, Google Tag Manager, and DCO technologies. Being able to discuss specific tools and their applications will show that you're not just a theorist but someone who can hit the ground running.
✨Showcase Your Strategic Thinking
Prepare to discuss how you've designed and implemented ad tech strategies in the past. Think about specific examples where your strategies aligned with business goals and led to measurable outcomes. This will demonstrate your ability to think critically and strategically, which is crucial for the role.
✨Be Ready for Technical Questions
Expect some technical questions related to tagging, pixel implementation, and data governance. Brush up on your understanding of data privacy frameworks and compliance standards. Being able to confidently answer these questions will highlight your expertise and readiness for the role.
✨Emphasise Collaboration Skills
Since this role involves working across global teams, be prepared to discuss your experience in cross-team collaboration. Share examples of how you've facilitated knowledge-sharing initiatives or led workshops. This will show that you can effectively communicate and work with diverse teams, which is key in a dynamic environment.
