At a Glance
- Tasks: Lead the evolution of a MarTech product suite and drive customer-focused innovations.
- Company: Join Unaric, a leader in Salesforce applications with a collaborative culture.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with excellent career advancement opportunities.
- Why this job: Make a real impact on marketing technology and help businesses thrive.
- Qualifications: Experience in B2B SaaS Product Management and strong problem-solving skills.
The predicted salary is between 60000 - 80000 £ per year.
Reports to: Head of Product (Unaric Group)
Key Interfaces: CTO, Head of AI Engineering, Customer Success, Sales, and Marketing
Location: Remote based (UK). Regular travel to London (Kings Cross) and occasional travel for client/team meetings.
Language Requirement: Fluent in English
About Unaric is a leading provider of unified Salesforce applications - designed to extend and enhance the platform. Our trusted technology helps businesses scale smarter, move faster, and deliver better experiences across every stage of the customer journey.
DESelect, a core part of Unaric, is the leading solutions provider for campaign management and segmentation in Salesforce Marketing Cloud, empowering marketers to launch and manage effective, data-driven campaigns with ease.
Purpose of the Role: As the Product Manager for DESelect, you will own the evolution of a MarTech product suite already trusted by 100+ global customers. Your mission is twofold: deeply understanding our current users to sharpen our existing roadmap, and leading "zero-to-one" discovery for the next generation of MarTech tools - including exploring opportunities within Salesforce Marketing Cloud Next. You will bridge the gap between customer pain points and engineering reality, turning data-driven insights into growth-engine products.
About you: You are a high-agency problem solver who thrives in the "grey area" of product discovery. You don’t wait for a brief; you go out and find the problem. You are obsessed with customer impact and have the intellectual curiosity to ask the "extra" question that reveals the true root cause. You are equally comfortable presenting a high-level vision to stakeholders as you are getting your hands dirty in the data or engineering workflows to ensure a product or feature delivers real value.
Key Responsibilities:
- Customer Discovery: Conduct continuous, detailed problem and solution discovery sessions with existing customers to understand pain points and improve the product experience.
- Roadmap Management: Define, maintain, and communicate a clear product roadmap for DESelect’s live products to drive customer value and business growth.
- New Product Validation: Lead the ideation, validation, and prototyping of new product opportunities, providing clear go/no-go recommendations based on data.
- Cross-Product Integration: Collaborate with other Unaric product teams (e.g., Reports) to build marketing-specific propositions, such as performance optimization and reporting.
- Lifecycle Optimization: Partner with Sales and CS to optimize products for "time to impact," supporting higher close rates and reducing churn.
- Engineering Alignment: Work closely with the engineering team to translate customer needs into technical requirements and manage the build process.
Required Skills and Experience:
- Proven experience in B2B SaaS Product Management.
- Customer Intimacy: Expert at conducting problem/solution discovery and translating "user talk" into actionable requirements.
- Data-Driven Validation: Experience using data to validate hypotheses and measure product-market fit.
- Technical Literacy: Strong understanding of engineering processes and the ability to work effectively with technical leads.
- MarTech Knowledge: Familiarity with the Marketing Technology landscape; experience with Salesforce Marketing Cloud is a significant plus.
- Communication: Exceptional presentation skills and the ability to simplify complex concepts for different audiences.
What Success looks like:
- Month 6: A clearly defined, validated roadmap for existing products is in place, and at least one new proposition has moved through the discovery-to-pipeline phase.
- Customer Health: Improved NPS and reduced churn driven by features that directly address core customer pain points.
- Commercial Impact: Playing a key role in driving 30% growth through a combination of product optimization and the launch of new, high-demand functionality.
- Efficiency: A measurable reduction in "time to impact" for new users onboarding onto DESelect products.
Product Manager - MarTech in London employer: UNARIC
Unaric Group is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Product Manager role in MarTech. With a focus on employee growth and development, team members are encouraged to explore their creativity and drive impactful solutions within a supportive remote environment, complemented by regular opportunities for collaboration in London. The company prioritises customer-centricity and data-driven decision-making, ensuring that employees can make meaningful contributions while enjoying the flexibility of remote work.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager - MarTech in London
✨Tip Number 1
Network like a pro! Reach out to folks in the MarTech space on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your product management successes. This gives potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s products and understanding their customer pain points. This way, you can demonstrate how you’d tackle their challenges right from the get-go.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Product Manager - MarTech in London
Some tips for your application 🫡
Show Your Passion for MarTech:When you're writing your application, let your enthusiasm for Marketing Technology shine through. We want to see that you’re not just looking for a job, but that you genuinely care about improving customer experiences and driving product innovation.
Tailor Your Experience:Make sure to highlight your relevant experience in B2B SaaS Product Management. We love seeing how your past roles have prepared you for this position, so don’t hold back on showcasing your skills in customer discovery and data-driven decision-making.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills are easy to spot. Use bullet points if it helps – we want to get to know you quickly!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at UNARIC
✨Know Your Product Inside Out
Before the interview, dive deep into DESelect and Unaric's offerings. Understand their MarTech solutions, especially how they integrate with Salesforce Marketing Cloud. This knowledge will help you speak confidently about how you can contribute to the product's evolution.
✨Showcase Your Customer Discovery Skills
Prepare examples of how you've conducted customer discovery in the past. Be ready to discuss specific pain points you've identified and how you translated those into actionable product requirements. This will demonstrate your ability to bridge the gap between users and engineering.
✨Data-Driven Decision Making
Highlight your experience with data validation and measuring product-market fit. Bring examples of how you've used data to inform product decisions and validate hypotheses. This is crucial for a role that focuses on driving growth through data-driven insights.
✨Communicate Complex Ideas Simply
Practice explaining complex concepts in a straightforward manner. You might be asked to present a high-level vision or discuss technical requirements, so being able to simplify your thoughts will impress the interviewers and show your communication prowess.
