At a Glance
- Tasks: Shape and grow the brand's digital presence through social media and content strategies.
- Company: An Australian menswear brand focused on craftsmanship and modern sensibility.
- Benefits: Creative environment, opportunity for impactful collaborations, and career growth.
- Other info: Collaborative team atmosphere with a focus on innovation and brand visibility.
- Why this job: Join a luxury brand and tell compelling stories that resonate with audiences.
- Qualifications: Experience in social media, content creation, and public relations in fashion.
The predicted salary is between 40000 - 50000 £ per year.
This Australian menswear brand is rooted in the art of tailoring, natural fibres and enduring craftsmanship. Bridging heritage techniques with a modern sensibility, it offers a curated wardrobe of refined essentials – built with integrity, worn with ease and designed to last.
UMENCO is recruiting a Social, Digital & PR Specialist for an Australian menswear brand, their designs are centred around the art of tailoring, natural fibres and enduring craftsmanship. This role offers the opportunity to shape and grow the brand's digital presence, leading the execution of social media, content and earned media strategies that strengthen brand awareness and engagement.
Working closely with the Head of Marketing, Head of Brand and wider creative team, the Social, Digital & PR Specialist will develop compelling brand storytelling across social and digital platforms while ensuring every touchpoint reflects the brand's premium positioning and values.
The successful talent will take ownership of the brand's social media strategy, managing content planning, creation and publishing across multiple channels, while producing engaging imagery, video and copy that brings seasonal campaigns and product stories to life. In addition, the Social, Digital & PR Specialist will build relationships with influencers, media and creative partners, securing impactful collaborations and digital PR opportunities that enhance brand visibility, audience growth and online performance.
The Social, Digital & PR Specialist will combine creativity with a strong commercial mindset, using performance insights, platform analytics and emerging trends to continually optimise content and campaign effectiveness. Working collaboratively across marketing, ecommerce, retail and product teams, supporting integrated campaign execution, managing community engagement, overseeing influencer activity and contributing to SEO, GEO and broader digital marketing initiatives that drive traffic, engagement and brand growth.
The ideal talent will bring proven experience across social media, content creation and public relations within a luxury fashion or lifestyle brand. Creative, highly organised and commercially driven, the successful talent will possess exceptional storytelling skills, a strong understanding of the digital and media landscape and the ability to build meaningful relationships with influencers, media and internal stakeholders.
Location: London, UK
To confidentially explore this opportunity, please reach out to Angela and the UMENCO team at applynow@umenco.com.
StudySmarter Expert Advice🤫
We think this is how you could land Social, Digital & PR Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UMENCO TALENT PTY LTD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UMENCO TALENT PTY LTD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UMENCO TALENT PTY LTD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UMENCO TALENT PTY LTD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social, Digital & PR Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UMENCO TALENT PTY LTD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UMENCO TALENT PTY LTD:Show us that you’ve done your homework! In your application, briefly mention what you admire about UMENCO TALENT PTY LTD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UMENCO TALENT PTY LTD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UMENCO TALENT PTY LTD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UMENCO TALENT PTY LTD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
