At a Glance
- Tasks: Shape and grow the brand's digital presence through social media and content strategies.
- Company: An Australian menswear brand focused on craftsmanship and modern sensibility.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and commercial success.
- Why this job: Join a dynamic team to tell compelling brand stories and enhance visibility.
- Qualifications: Experience in social media, content creation, and public relations in luxury fashion.
The predicted salary is between 40000 - 50000 £ per year.
This Australian menswear brand is rooted in the art of tailoring, natural fibres and enduring craftsmanship. Bridging heritage techniques with a modern sensibility, it offers a curated wardrobe of refined essentials – built with integrity, worn with ease and designed to last.
UMENCO is recruiting a Social, Digital & PR Specialist for an Australian menswear brand, their designs are centred around the art of tailoring, natural fibres and enduring craftsmanship. This role offers the opportunity to shape and grow the brand's digital presence, leading the execution of social media, content and earned media strategies that strengthen brand awareness and engagement.
Working closely with the Head of Marketing, Head of Brand and wider creative team, the Social, Digital & PR Specialist will develop compelling brand storytelling across social and digital platforms while ensuring every touchpoint reflects the brand's premium positioning and values.
The successful talent will take ownership of the brand's social media strategy, managing content planning, creation and publishing across multiple channels, while producing engaging imagery, video and copy that brings seasonal campaigns and product stories to life. In addition, the Social, Digital & PR Specialist will build relationships with influencers, media and creative partners, securing impactful collaborations and digital PR opportunities that enhance brand visibility, audience growth and online performance.
The Social, Digital & PR Specialist will combine creativity with a strong commercial mindset, using performance insights, platform analytics and emerging trends to continually optimise content and campaign effectiveness. Working collaboratively across marketing, ecommerce, retail and product teams, supporting integrated campaign execution, managing community engagement, overseeing influencer activity and contributing to SEO, GEO and broader digital marketing initiatives that drive traffic, engagement and brand growth.
The ideal talent will bring proven experience across social media, content creation and public relations within a luxury fashion or lifestyle brand. Creative, highly organised and commercially driven, the successful talent will possess exceptional storytelling skills, a strong understanding of the digital and media landscape and the ability to build meaningful relationships with influencers, media and internal stakeholders.
Location: London, UK
