C2I Sales Manager in Tring

Join the team redefining defense technology. From engineering systems that save lives to leading programs that change the battlefield—find your place in the future of defense.

By joining our Command, Control, Intelligence, and Encryption (C2I&E) business, you will be a member of a team dedicated to providing innovative solutions that streamline the preparation and execution of intricate, mission-critical operations. We focus on enhancing situational awareness, tactical command and control, and seamless video data exchange capabilities within a dynamic, multi-domain environment.

Our business delivers resilient tactical communications, encryption and AI-enabled solutions that secure, move, and make sense of data across all domains to empower decision and enable autonomy. We develop and manufacture advanced, dual-use communications systems across the full tactical spectrum, from line-of-sight tactical radios to beyond-line-of-sight troposcatter and satellite communications, and have delivered thousands of systems to NATO and allied forces worldwide. Through our software solutions we provide real-time situational awareness - blending video, radar, audio and cybersecurity inputs into one unified, intuitive platform.

Role Summary: As we enter a new phase of growth, we are bringing together our Communications (predominantly SATCOM) and Command & Control (C2) product teams to accelerate our growth. We are seeking a dynamic, proactive, high-potential Sales Manager to join our UK sales team and help drive this next chapter. This role will be responsible for growing sales across the full breadth of our product lines — SATCOM, Line of Sight Radios, Troposcatter and C2 software with an initial focus on our situational awareness software and customer-funded R&D projects.

About You: You are a high-potential, proactive individual keen to grow your experience, learn and develop. You are energised by owning the full sales cycle, from sourcing and qualifying opportunities through to contract. You are highly accountable taking full accountability for ensuring customer relationships are protected and bids & proposals are delivered on time. You work naturally across functions, partnering closely with engineers to shape offers and proposals, and you see yourself as the voice of the customer inside the business.

Key Responsibilities:

• Own the full sales cycle across assigned territories and product lines: sourcing, qualification, proposal development, negotiation and contract close.
• Manage the sales funnel by employing effective strategies to develop opportunities from prospecting stage to order conversion.
• Win orders by identifying, planning and leading the execution of capture strategies and plans.
• Comfortable managing proposals through the internal bid approval process while working to continuously improve this.
• Accurately maintain CRM database for all opportunities within assigned territory.
• Develop and advocate the bid/no-bid business case objectively and astutely.

Cross-Functional Collaboration:

• Lead cross-functional teams effectively during pre-sale stages, especially during preparation and delivery of demonstrations, trials, and proposals.
• Work hand-in-hand with engineering to translate customer needs into compelling technical offers.
• Act as an advisor with the product management team on the roadmap towards business growth within the assigned territory.

Customer Engagement & Market Development:

• Act as a trusted advisor to the customer on the best approach to solve their needs.
• Build new relationships beyond our existing partner network, actively identifying and developing opportunities with new customers and agents.
• Obtain market intelligence – systematically acquire the market knowledge and competitive intelligence that will support innovative and successful win strategies.

Accountability & Delivery:

• Take full ownership of bid timelines, ensuring proposals and offers are delivered on schedule.
• Maintain accurate pipeline visibility and reporting throughout the opportunity lifecycle.
• Ensure smooth transitions between pre-sales, capture, and contracting teams.

Required Skills, Experience, and Qualifications:

• Demonstrated potential and drive will be weighted more heavily than years of direct sector experience; candidates from adjacent technical, software or defence-related sales backgrounds are encouraged to apply.
• A proactive, "hunter" mindset with a track record for identifying and closing new business.
• Comfort operating across a broad technical product range; willingness to build working knowledge across SATCOM, Line of Sight Radios, Troposcatter and C2/situational awareness software.
• Strong collaboration skills, with the ability to collaborate with senior BD, product management, and engineering.
• Full UK driving licence & use of a car.
• Genuine customer focus, with the ability to represent customer needs internally.
• Willingness to travel regularly across the Indo-Pacific, UK and Europe based on business needs.
• Eligible to obtain and maintain UK security clearance (SC).

Desired Skills:

• Bachelor's degree in Business, Engineering, Marketing or a related field.
• Knowledge of government procurement regulations & defence acquisition processes.
• Experience working with teams across time zones.
• Familiarity with Indo-Pacific and/or European markets and customer norms.
• Background in defence, technology, or software sales.

Notice: Due to the nature of the programs we deliver for our customers, candidates may need to obtain the relevant security clearance or handle export-controlled material as defined by the role's requirements.

Our Benefits: Every employee is critical to our success, and as such, we offer a range of flexible employee benefits, including: Annual Bonus – Performance Related, 25 days’ holiday with the option to buy an extra 5, 4 x Life Assurance Cover, Flexible working hours, Early Finish on a Friday, Pension Contribution.

Diversity, Equity & Inclusion Statement: At Ultra I&C, we are an equal opportunity employer and value diversity and inclusivity. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.