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- Tasks: Create impactful product messaging and collaborate with teams to drive market success.
- Company: Join a forward-thinking company that values innovation and teamwork.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for growth.
- Why this job: Shape the future of product marketing using AI and make a real difference.
- Qualifications: 7+ years in B2B product marketing; strong communication and analytical skills required.
- Other info: Dynamic role with a focus on collaboration and continuous learning.
The predicted salary is between 48000 - 72000 £ per year.
The Product Marketing Manager is responsible for translating product positioning into clear, market-facing messaging frameworks that are utilized across the business. This role heavily leverages AI tools across the program to efficiently translate product strengths, customer needs, and competitive dynamics into clear, differentiated messaging that resonates with our ideal customer profiles and buying groups. Reporting to the CMO and operating globally, the Product Marketing Manager partners closely with Product Management, Marketing and Sales teams to ensure go-to-market execution is grounded in customer insight, competitive differentiation, and business priorities.
Ownership Responsibilities (90% of focus)
- Go-To-Market Messaging, Product Content & Campaigns (40%)
- Own externally-facing product messaging frameworks, ensuring alignment with Ultimo's strategic direction and brand narrative.
- Partner with Product Management to deliver clear, consistent articulation of USPs / value propositions, explanation of roadmap priorities, and releases.
- Develop and deliver product launch materials and campaigns, aligned to focus industries and personas.
- Support the Marketing Demand Generation team with campaign messaging blueprints, including differentiation and competitive de-positioning guidance.
- Collaborate with Product Management on industry analyst RFIs, including completing & reviewing surveys, and supporting briefing development for analyst evaluations.
- Ensure all product marketing assets remain current as markets, customers, and competitive dynamics evolve.
- Competitive Intelligence (20%)
- Own competitive intelligence strategy and execution, including creation and maintenance of battlecards for all key competitors, refreshed at least annually.
- Monitor and document competitor messaging, positioning, campaigns, and market moves and deliver insights that are readily consumable by stakeholders.
- Lead win and loss analysis in partnership with Sales and Sales Operations, synthesizing insights for leadership, Product Management and GTM teams.
- Deliver competitive insights through enablement sessions, sales training, and internal communications.
- Buyer Insights, Personas, Pitches, Playbooks (20%)
- Define and maintain buyer personas and buying group influence maps, in collaboration with internal teams and external research partners.
- Develop persona-based messaging frameworks, including pitches and value narratives tailored to key buying roles.
- Own the structure and ongoing evolution of GTM playbooks, aligning Marketing, Product, Sales, and Partners.
- Enable GTM teams through regular workshops, training sessions, and documentation focused on personas, pitches, and playbooks.
- Market Research & Intelligence
- Where appropriate, synthesize off-the-shelf market, customer, and industry research into digestible insights for Marketing, Product and Sales.
Contributor Responsibilities (10%)
- Collaborate with Brand and Campaigns teams to support narrative development.
- Review content such as case studies, personas, and positioning briefs to ensure alignment with product messaging.
- Partner with marketing ops to review data and adjust messaging as needed.
Required experience and knowledge
- 7+ years in B2B product marketing in enterprise software or SaaS, with a focus on enterprise asset management, CMMS or adjacent solutions.
- Experience in AI-based product marketing is a plus.
- Demonstrated experience defining ICPs and personas.
- Strong research and analytical skills, including qualitative and quantitative insight synthesis.
- Excellent written communication and messaging framework development.
- Familiarity with sales enablement materials like battlecards and win/loss reports.
- Confidence working cross-functionally with sales, product, brand, and marketing operations.
- Experience with HubSpot, market research tools, and content collaboration platforms.
Preferred education
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- MBA / Masters a Plus.
Product Marketing Manager in London employer: Ultimo
Contact Detail:
Ultimo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your responses to highlight how your experience aligns with their needs, especially in product marketing.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us at StudySmarter.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your Messaging: Make sure your application reflects the specific skills and experiences that align with the Product Marketing Manager role. Use the job description as a guide to highlight your relevant achievements and how they connect to the responsibilities outlined.
Showcase Your AI Savvy: Since this role involves leveraging AI tools, don’t forget to mention any experience you have with AI in product marketing. Share examples of how you've used AI to enhance messaging or improve market insights in your previous roles.
Be Clear and Concise: When writing your application, clarity is key! Use straightforward language and avoid jargon unless it’s industry-specific. We want to see your ability to communicate effectively, just like you would in the role.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Ultimo
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products you'll be marketing. Familiarise yourself with their unique selling points (USPs) and how they fit into the market landscape. This will help you articulate clear messaging frameworks that resonate with potential customers.
✨Showcase Your Analytical Skills
Since this role involves competitive intelligence and buyer insights, be prepared to discuss your experience with market research and data analysis. Bring examples of how you've used qualitative and quantitative insights to shape product messaging or campaigns in the past.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various teams like Product Management and Sales. Think of specific instances where you've successfully collaborated across departments. Highlight your communication skills and how you’ve ensured alignment on go-to-market strategies.
✨Demonstrate Your AI Knowledge
Given the emphasis on leveraging AI tools, brush up on your understanding of how AI can enhance product marketing. Be ready to discuss any relevant experience you have in AI-based product marketing and how it can be applied to improve messaging and customer engagement.
