At a Glance
- Tasks: Lead demand generation activities and optimise campaigns while managing a dynamic team.
- Company: Join Ultimo, a forward-thinking company focused on performance and innovation.
- Benefits: Flexible 20-hour workweek, competitive pay, and the chance to make an impact.
- Other info: Opportunity to work with AI tools and enhance your marketing skills.
- Why this job: Be a key player in driving demand and shaping marketing strategies during a pivotal time.
- Qualifications: 8+ years in B2B marketing with expertise in demand generation and team management.
The predicted salary is between 60000 - 80000 € per year.
The Interim Global Demand Lead (Maternity Leave Coverage) safeguards continuity and performance of Ultimo’s demand generation activities during a temporary period. This role focuses strictly on priority execution, performance monitoring, and team enablement within a 20-hour workweek and manages a team of 4 direct reports and 2 indirect reports. Rather than redefining strategy, this role ensures that ongoing initiatives across content, campaigns, and events remain aligned to pipeline objectives and commercial impact. The focus is on optimization, removing roadblocks, budget control, and disciplined prioritization.
Reporting to the CMO, this is a senior interim role with a strong operational lens. The ideal candidate brings decisiveness, clarity in prioritization, and the ability to maintain momentum without expanding scope.
- Domain
- Support the onboarding of the new Content Marketing Manager, together with the team. Approx. 20%
- Prioritizing tasks in line with the job description
- Progress of goals set on Content Strategy & GEO
- Getting roadblocks out of the way (reporting, tooling, collaboration etc.) and troubleshooting together with the Content Marketer
- Guide the team to optimize Demand Gen Campaigns. Approx. 30%
- Brainstorming on new ABM 1:few initiatives & connecting the docs between all activities
- Monitoring results & advice/challenge DG Marketing Managers on optimizing initiatives for ROI/awareness
- Getting roadblocks out of the way (reporting, tooling, collaboration etc.)
- Guide the team to optimize Event Strategy. Approx. 20%
- Translating business priorities and business updates for the team, ensuring capacity to focus on priorities agreed with CMO
- Tradeshows performance: target setting, activations, follow-up
- Help setting up our Owned events concept: Future of Assets & Help getting the right participants
- Getting roadblocks out of the way (reporting, tooling, collaboration etc.)
- Team Management. Approx. 15%
- 1:1s with the team (4 FTE) 30 min. per person, per week.
- 1:1 with CMO 30 min. bi-weekly
- Monthly MRKT meeting 60 min.
- Weekly MLT meetings 60 min.
- Budget Management. Approx. 5%
- First approver & monitoring the budget tracker
- Tracking budget status per DG budget: events, DG EMEA, DG US
- Administrative Work. Approx. 10%
- Email management. 30 min. per day.
- Prep for QBRs, marketing meetings, other slidedecks, learning goals, keep an eye on Asana DG Hub. 30 min. per month.
8–10 years’ experience in B2B marketing with focus on demand generation, ABM 1:few and events. Content strategy and SEO/GEO experience. Proven ability to manage performance-driven teams under time and capacity constraints. Strong experience in campaign and event optimization and ROI steering. Experience coaching marketers and maintaining delivery discipline. Deep familiarity with HubSpot and performance reporting. Strong budget governance capabilities. Comfort working with AI tools in Demand Gen, Content Strategy and SEO/GEO to increase efficiency and reduce manual workload. Ability to operate with strict prioritization and clear trade-off decision making. You are a contractor or happy to work a fixed term contract.
Interim Global Demand Lead - Maternity Leave Coverage employer: Ultimo
Ultimo is an exceptional employer that prioritises employee well-being and professional growth, offering a flexible 20-hour workweek that allows for a balanced work-life dynamic. With a strong focus on team enablement and performance optimisation, employees are encouraged to thrive in a supportive environment that values decisiveness and clarity. The company fosters a culture of collaboration and innovation, providing unique opportunities for career advancement while ensuring that every team member's contributions are recognised and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Interim Global Demand Lead - Maternity Leave Coverage
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for those interviews by researching the company and its culture. We want to show that we’re not just a good fit for the role, but also for the team. Tailor your answers to reflect how you can help them achieve their goals.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We need to be confident and articulate when discussing our experience and how it aligns with the job description.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping us top of mind. Plus, it shows our enthusiasm for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace Interim Global Demand Lead - Maternity Leave Coverage
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B marketing and demand generation. We want to see how your skills align with the specific needs of the Interim Global Demand Lead role.
Showcase Your Team Management Skills:Since this role involves managing a team, don’t forget to mention your experience in leading teams and driving performance. We love seeing examples of how you've coached marketers and maintained delivery discipline.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, especially when it comes to your prioritisation skills and decision-making abilities. Make it easy for us to see your strengths!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Ultimo
✨Know the Role Inside Out
Before your interview, make sure you thoroughly understand the job description. Familiarise yourself with the key responsibilities like team management, budget control, and performance monitoring. This will help you articulate how your experience aligns with the role.
✨Showcase Your Leadership Skills
As this position involves managing a team, be prepared to discuss your leadership style and past experiences. Share specific examples of how you've guided teams through challenges, optimised campaigns, or removed roadblocks in previous roles.
✨Be Ready to Discuss Prioritisation
Given the focus on prioritisation in this role, think about how you approach decision-making under pressure. Prepare to share instances where you had to make tough choices and how you ensured that your team's efforts remained aligned with business objectives.
✨Demonstrate Your Analytical Mindset
This role requires a strong operational lens, so be ready to talk about how you've used data to drive decisions. Discuss your familiarity with performance reporting tools and how you've leveraged insights to optimise demand generation activities.
