At a Glance
- Tasks: Lead marketing campaigns and engage fans for the exciting launch of Ultimate Sevens.
- Company: Join Ultimate Sevens, a revolutionary global Rugby Sevens championship backed by BIA Sports Group.
- Benefits: Be part of a dynamic start-up with opportunities for creativity and growth.
- Other info: Exciting role in a new global sports brand launching in 2026.
- Why this job: Shape the future of sports marketing and connect with a passionate fanbase.
- Qualifications: 5+ years in marketing, especially in sports or entertainment, with a knack for digital strategies.
The predicted salary is between 40000 - 50000 € per year.
About Ultimate Sevens: Ultimate Sevens is the new, elite global men’s and women’s Rugby Sevens championship and academy product that is set to transform Rugby Sevens for the modern fan and digital-first generation. Launching across Europe late summer 2026, Ultimate Sevens builds on global growth, the rise of women’s sport, and the Olympic spotlight where innovation, inclusion, gamification, and modernised rules are at its core. Ultimate Sevens places both the players and fans at the centre of the action delivering an electrifying competition, creating new opportunities and enhancing the future of the sport worldwide.
Position Summary: The Marketing Manager (FTC) role is a key position in the marketing function and will both lead and support across a number of critical workstreams and projects to make Ultimate Sevens a major success in its launch year, and for years to come. As a rounded marketer with strong experience in campaign management, digital and social, partnerships, reporting and analytics, coupled with live events and fan engagement you will be a collaborative team player, a people person and relationship builder with a can do, will do attitude that thrives in a fun, dynamic start-up environment. This role will play a central part in delivering the go-to-market strategy, building the Ultimate Sevens brand and fanbase, and supporting commercial and revenue growth across the Championship.
- Campaign and Media Management
- Support the planning and delivery of integrated marketing campaigns across owned, earned and paid channels
- Work with agencies and partners on media planning, creative delivery and campaign execution
- Manage campaign timelines, budgets, assets and reporting
- Support brand launches, major announcements, ticket sales campaigns and broadcast tune-in campaigns
- Digital Platform – Development and Customer Experience
- Support the development and optimisation of the Ultimate Sevens website, app and digital touchpoints
- Work with digital partners to improve customer journeys across discovery, engagement, conversion and retention
- Support CRM and data capture initiatives to grow the fan database and improve fan communication and personalisation
- Digital, Brand & Commercial Partnerships
- Support delivery of marketing activity with brand partners, sponsors and commercial partners
- Identify opportunities to collaborate with partners on campaigns, content and activations
- Ensure brand consistency across all partner activity and touchpoints
- Influencer and Social Marketing
- Support the development and execution of the social media and influencer strategy
- Work with influencers, ambassadors, players and content creators to build reach and engagement
- Help manage content planning, publishing and channel growth across key platforms
- Reporting and Analytics
- Track and report on marketing performance across campaigns, digital platforms, CRM and social media
- Support the development of dashboards and reporting frameworks
- Use insights and data to optimise campaigns and improve marketing effectiveness
- Additional Areas of Support:
- The role will also likely support across Live Event and Fan Engagement
- Ticket and Retail Marketing
- Brand Launch and Major Event Marketing
- Content Production and Campaign Shoots
- Agency Management and Coordination
- PR and Communications
- A minimum of 5 years working in a marketing role across sports, entertainment or lifestyle
- Proven experience running integrated TTL marketing campaigns
- Track record of launching data-led marketing, building content ecosystems, and growing diverse fan bases.
- Expertise in digital media platforms, CRM, brand storytelling, and performance marketing.
- Experience working with agencies, influencers, talent and partners to drive success
- Strong commercial acumen and ability to integrate marketing strategy with revenue goals
- Experience in live events marketing and ticketing
- Collaborative team player
- Proactive and solutions focused
- Highly organised with strong attention to detail
- Creative thinker with a passion for sport, entertainment and fan engagement
- Positive attitude with a willingness to get stuck in and make things happen
- Comfortable working across multiple projects at once
Required Skills & Experience
Personal Attributes
This is an exciting opportunity to be part of a new global sports Championship at launch stage, and play a key role in building a sports brand, fanbase and live event experience from the ground up. The Marketing Manager will work across brand, digital, content, campaigns and events to help establish Ultimate Sevens as a culturally relevant and commercially successful new sports property.
Marketing Manager (FTC) in London employer: Ultimate Sevens
Ultimate Sevens is an exciting and innovative employer that offers a dynamic start-up environment where creativity and collaboration thrive. As part of a global sports championship backed by BIA Sports Group, employees benefit from unique opportunities to shape the future of Rugby Sevens while enjoying a culture that prioritises inclusion, fan engagement, and personal growth. With a focus on meaningful work and a commitment to developing talent, Ultimate Sevens is the perfect place for passionate individuals looking to make a significant impact in the sports industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (FTC) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing campaigns, digital strategies, and any successful projects you've worked on. This is your chance to shine and demonstrate what you can bring to Ultimate Sevens.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you’re interested in, like Ultimate Sevens, and express your enthusiasm for their mission. A little initiative can go a long way in landing that dream role.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying through our site gives you a better chance of being noticed. So, make sure to check it out and get your application in!
We think you need these skills to ace Marketing Manager (FTC) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in campaign management, digital marketing, and fan engagement. We want to see how your skills align with what we're looking for!
Show Your Passion:In your cover letter, let us know why you're passionate about sports and marketing. Share any personal experiences or projects that showcase your enthusiasm for rugby or similar events. We love a good story!
Be Specific with Achievements:When detailing your past roles, be specific about your achievements. Use numbers and examples to demonstrate how you've successfully managed campaigns or increased engagement. We appreciate concrete evidence of your impact!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Ultimate Sevens
✨Know Your Stuff
Before the interview, dive deep into Ultimate Sevens and its mission. Familiarise yourself with their marketing strategies, recent campaigns, and how they engage fans. This will show your genuine interest and help you connect your experience to their goals.
✨Showcase Your Campaign Success
Prepare specific examples of integrated marketing campaigns you've managed. Highlight your role in planning, execution, and results. Be ready to discuss how you used data to optimise these campaigns, as this aligns perfectly with what they're looking for.
✨Be a Team Player
Ultimate Sevens values collaboration, so be prepared to discuss how you've worked with teams, agencies, and partners in the past. Share stories that demonstrate your ability to build relationships and work towards common goals in a dynamic environment.
✨Bring Your Creative Ideas
Think about innovative marketing ideas that could elevate Ultimate Sevens' brand and fan engagement. Whether it's a unique social media campaign or a fresh approach to live events, showcasing your creativity will set you apart and show you're ready to contribute from day one.
