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- Tasks: Lead global brand strategy and create impactful campaigns for a top fitness brand.
- Company: Ultimate Performance, a global leader in body transformation with 26 gyms worldwide.
- Benefits: 25 days holiday, health benefits, discounts, and hybrid working options.
- Why this job: Shape the future of a renowned brand and inspire teams to achieve excellence.
- Qualifications: 7+ years in brand marketing with strong leadership and campaign management skills.
- Other info: Join a dynamic team focused on results, growth, and personal accountability.
The predicted salary is between 36000 - 60000 £ per year.
Founded in London in 2009, Ultimate Performance (UP) has grown into a global leader in body transformation, with 26 private gyms across four continents. Our reputation is built on delivering exceptional, measurable results through science-backed training and nutrition programs, tailored to each client.
Are you ready to lead the global brand strategy for the world’s leading personal training company? Ultimate Performance is searching for a dynamic Head of Brand & Campaigns to shape how our brand shows up across every market, platform, and audience. This is a rare opportunity to take the reins of a globally recognised fitness brand driving the creative vision, leading high-performing teams, and delivering powerful, integrated campaigns that drive growth across the world.
As the Head of Brand & Campaigns, you’ll be the architect of U.P.’s global brand presence. You will:
- Define and execute a world-class global brand strategy across all markets.
- Strengthen and evolve U.P.’s brand architecture, tone of voice, and visual identity.
- Champion a compelling brand narrative rooted in training, nutrition, consistency, and mastery.
- Drive brand governance to ensure clarity, consistency, and excellence in every region.
- Oversee brand reputation and build strategic partnerships that elevate U.P.’s global presence.
- Lead the conception and execution of multi-channel global campaigns across brand, product, PR, and seasonal initiatives.
- Oversee the annual campaign calendar, ensuring alignment with commercial objectives and business seasonality.
- Translate brand strategy into powerful campaign concepts that regional teams can adapt and localise.
- Define campaign KPIs, monitor performance, and continuously optimise based on data, insights, and market feedback.
- Collaborate with Creative, Digital Marketing, and CRM teams to deliver integrated go-to-market plans.
- Lead and mentor the Brand, PR, Social Media, and Campaign Management teams to produce best-in-class work.
- Foster collaboration across internal and external partners, including creative, PR, and performance agencies.
- Inspire a high-performance culture focused on precision, accountability, and creative excellence.
- Partner closely with regional marketing managers to ensure global brand strategy drives local market success.
What we’re looking for:
- 7+ years’ experience in brand marketing, campaign management, or communications within a global or premium consumer brand.
- Proven success in developing and executing global campaigns that deliver measurable business impact.
- Strong leadership experience managing multi-disciplinary teams (brand, PR, social, campaign).
- Deep understanding of brand strategy, storytelling, and performance integration.
- Experience managing external agencies and navigating complex stakeholder environments.
- Excellent communication and presentation skills with a precise and strategic mindset.
- Highly organised, with the ability to lead multiple initiatives across regions and time zones.
- Background in creative or marketing agencies, or experience within the fitness, health, or wellness sector, is a plus.
- Strategic and visionary: able to see the big picture while managing tactical execution.
- Collaborative and influential, capable of driving alignment across teams and senior leadership.
- Data-driven and insight-led, balancing creativity with commercial impact.
- Relentless in the pursuit of excellence, embodying the precision and constancy U.P. stands for.
- An empowering leader who develops talent and nurtures future leaders.
At UP, we believe in high standards and personal accountability. We look for people who embody our values:
- Results-Driven: You focus on outcomes that genuinely move the needle.
- Own It: You take full ownership, wins, failures, & everything in between.
- Passion for Progress: You’re driven by growth, not just the finish line.
- Supportive & Personalised: You adapt your approach because no two people (or challenges) are the same.
Here’s what you can expect when you join the UP team:
- 25 days holiday, plus bank holidays.
- Pension scheme: salary sacrifice with employer contributions.
- Simply Health policy: claim back costs for dental, optical, physio, massage & more.
- Exclusive UP discounts, including 40% off our supplements, books, and partner offers.
- Personal Training discounts: up to 50% off our world-class transformation programme for you and a loved one.
- Salary sacrifice benefits: Cycle to Work, Tech, and Home schemes.
- Employee Assistance Programme: free 24/7 mental health, counselling, and financial advice.
- Free group fitness classes at our Manchester gym in Spinningfields.
- Hybrid working: two days per week working from home.
If you’re interested in the Head of Brand and Campaigns role, please apply now!
Head of Brand & Campaigns in Manchester employer: Ultimate Performance
Contact Detail:
Ultimate Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand & Campaigns in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their brand values and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your creativity! When discussing your past campaigns, highlight your innovative ideas and the results they achieved. Use data to back up your claims and demonstrate how you can drive growth for their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the team at Ultimate Performance.
We think you need these skills to ace Head of Brand & Campaigns in Manchester
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand and the fitness industry shine through. We want to see how your passion aligns with our mission at Ultimate Performance!
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing and campaign management. We’re looking for specific examples that demonstrate your success in driving measurable business impact, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and achievements are easy to spot. Remember, we’re busy too!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Ultimate Performance!
How to prepare for a job interview at Ultimate Performance
✨Know Your Brand Inside Out
Before the interview, dive deep into Ultimate Performance's brand values, mission, and recent campaigns. Understand their tone of voice and visual identity so you can discuss how your vision aligns with theirs.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading multi-disciplinary teams. Be ready to discuss how you've inspired high-performance cultures and driven alignment across various stakeholders in previous roles.
✨Data-Driven Decision Making
Familiarise yourself with key performance indicators relevant to brand campaigns. Be prepared to discuss how you've used data and insights to optimise campaigns and achieve measurable business impact in your past experiences.
✨Craft a Compelling Brand Narrative
Think about how you would articulate a compelling brand narrative for Ultimate Performance. Prepare to share your ideas on how to strengthen their brand architecture and engage audiences across different markets.
