Digital Marketing Manager in Manchester

Who We Are

Founded in London in 2009, Ultimate Performance (UP) has grown into a global leader in body transformation, with 26 private gyms across four continents — from Los Angeles to Sydney. Our reputation is built on delivering exceptional, measurable results through science‑backed training and nutrition programs, tailored to each client.

The Role

We’re looking for a Digital Marketing Manager to own and execute our paid social strategy across Meta, LinkedIn, and emerging platforms, while supporting wider digital acquisition through SEO, website optimisation, and paid search collaboration. You’ll lead full‑funnel growth campaigns from ideation to execution, driving customer acquisition and engagement at every stage of the journey. You’ll be the driving force behind digital creative strategy, working closely with designers, videographers, and content teams to craft and test high‑performing concepts, formats, and messaging. You’ll also play a key role in ensuring our ads land on well‑optimised pages and contribute to a cohesive, high‑performing digital ecosystem. This role is not just about optimisation, it’s about pushing boundaries creatively, connecting channels, and continuously refining performance to stay at the forefront. If you love building scroll‑stopping ads, improving landing page performance, and scaling growth through data‑driven insights across channels, this is a chance to make a real impact at a world‑class brand redefining personal training.

What You’ll Do

• Paid Social & Creative Strategy
  • Own the digital creative strategy for paid social, developing high‑impact, high‑converting ad concepts.
  • Generate fresh creative angles, messaging, and storytelling techniques across platforms.
  • Collaborate with designers, video producers, and content teams to produce platform‑optimised ads.
  • Ensure campaigns align to the full customer journey: awareness, consideration, conversion, and retention.
  • Lead a culture of testing, continuously iterating on creative, formats, audiences, and landing page performance.
• Campaign Management & Performance
  • Plan, build, and manage paid social campaigns across Meta, LinkedIn, and emerging platforms.
  • Optimise campaigns daily using performance data, scaling winners and quickly addressing underperformance.
  • Conduct structured A/B testing across creative, targeting, and funnel stages.
  • Develop and execute full‑funnel strategies across cold acquisition, retargeting, and post‑conversion engagement.
• SEO, CMS & Paid Search Support
  • Support foundational on‑page SEO, including keyword alignment, meta data, and content optimisation.
  • Manage and update landing pages within the CMS to improve conversion rates and message consistency.
  • Collaborate with paid search specialists to support keyword strategy, campaign alignment, and insight sharing.
  • Apply learnings from paid social to inform SEO and paid search activity, and vice versa.
• Measurement & Collaboration
  • Partner with data and analytics teams to measure performance beyond CTRs, understanding impact on revenue and growth.
  • Work closely with CRM teams to ensure seamless journeys from ad to conversion to follow‑up.
  • Stay ahead of platform trends, algorithm changes, and best practices across paid social, SEO, and paid search.

What we’re looking for

• Strong experience in paid social advertising with proven performance results.
• A creative, performance‑minded marketer with a passion for testing and optimisation.
• Solid understanding of digital acquisition channels, including SEO fundamentals and paid search concepts.
• Hands‑on experience working with CMS platforms and landing page optimisation.
• Data‑driven mindset with the ability to translate insights into action.
• Collaborative and proactive, comfortable working across creative, technical, and analytical teams.

What we value

• Results‑Driven: You focus on outcomes that genuinely move the needle.
• Own It: You take full ownership, wins, failures, & everything in between.
• Passion for Progress: You’re driven by growth, not just the finish line.
• Supportive & Personalised: You adapt your approach because no two people (or challenges) are the same.

What You’ll Get

• 25 days holiday, plus bank holidays.
• Pension scheme: salary sacrifice with employer contributions.
• Simply Health policy: claim back costs for dental, optical, physio, massage & more.
• Exclusive UP discounts, including 40% off our supplements, books, and partner offers.
• Personal Training discounts: up to 50% off our world‑class transformation programme (up to 36 sessions a year) for you and a loved one.
• Salary sacrifice benefits: Cycle to Work, Tech, and Home schemes.
• Employee Assistance Programme: free 24/7 mental health, counselling, and financial advice.
• Free group fitness classes at our Manchester gym in Spinningfields.
• Hybrid working: two days per week working from home.

If you’re interested in the Paid Social Manager role, please apply now! All job applicants are required to have a valid right to work. Your data will be stored by Ultimate Performance and will be used by our HR and recruitment teams for the purpose of managing your application.