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- Tasks: Lead content strategy and impactful campaigns for a top fitness brand.
- Company: Join Ultimate Performance, the leading personal training business with 25 gyms worldwide.
- Benefits: Enjoy 25 days holiday, discounts on training, and hybrid working options.
- Why this job: Be part of a dynamic team shaping the future of fitness marketing.
- Qualifications: 7+ years in multi-channel marketing with proven leadership skills required.
- Other info: Collaborate with industry leaders and integrate AI tools for innovative content.
The predicted salary is between 43200 - 72000 £ per year.
Ultimate Performance is the world's leading personal training business, with 25 gyms across 8 countries. We are relentless in delivering industry-leading results and setting new standards in health and fitness.
We're seeking a Head of Content & Campaigns to drive our content strategy, execute impactful campaigns, and lead a high-performing team. This senior role requires a strategic thinker with a passion for storytelling, brand growth, and performance-driven marketing.
Key Responsibilities- Develop and execute a world-class content strategy with the Marketing Director and senior stakeholders
- Lead the creation of high-impact, multi-channel campaigns that fuel brand growth
- Oversee the content calendar and ensure seamless production across all channels
- Partner with Unfiltered to shape and execute their content roadmap
- Collaborate with the CEO and key teams to bring creative concepts to life
- Align with Copy, Creative, and Channel teams to deliver ROI-driven campaigns
- Launch new products with compelling marketing strategies
- Integrate AI tools to enhance content production
- Establish performance reporting and process optimisations
- 7+ years of experience in multi-channel marketing campaigns
- Proven leadership skills, inspiring collaboration and efficiency
- Strong process mindset, with expertise in streamlining workflows
- Data-driven approach to campaign execution and optimisation
- Sharp attention to detail with a focus on quality and performance
- Holiday: 25 days, plus bank holidays
- Pension: salary sacrifice scheme with employer contribution
- Simply Health Policy: claim money back on essential healthcare expenses like dental and optical care, remedial or sports massages and physiotherapy treatments
- Discounts: Employee discounted products, including 40% off our meal delivery service Goodprep, 50% discount on 1-2-1 world-leading personal training sessions at the U.P. Manchester gym, 40% discount on U.P. supplements and protein powder
- Salary sacrifice schemes: reduce your tax and NI contributions and enjoy non-cash benefits like Cycle to Work and Tech/Home schemes
- Cash equity plan: cash bonus each year which grows in line with business growth, begins after two years of service
- Referral policy: bonus incentive for successful referrals
- Employee assistance programme: free access to mental health guidance, telephone counselling and financial support 24/7
- Fitness classes: Weekly group training sessions at our U.P. Manchester gym based in Spinningfields
- Hybrid Working: 3 days a week in the office, 2 from home.
If you're ready to lead groundbreaking campaigns and shape the future of fitness marketing, apply now.
Head of Content and Campaigns employer: Ultimate Performance
Contact Detail:
Ultimate Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content and Campaigns
✨Tip Number 1
Familiarise yourself with Ultimate Performance's brand and values. Understanding their mission and how they position themselves in the fitness industry will help you align your ideas with their vision during interviews.
✨Tip Number 2
Prepare to discuss your previous campaigns in detail. Be ready to share specific examples of how you've driven brand growth and the impact of your strategies, as this role requires a strong data-driven approach.
✨Tip Number 3
Showcase your leadership skills by discussing how you've inspired teams in the past. Highlight any experiences where you've successfully collaborated across departments to achieve campaign goals.
✨Tip Number 4
Stay updated on the latest trends in content marketing and AI tools. Being knowledgeable about innovative strategies will demonstrate your commitment to enhancing content production and staying ahead in the industry.
We think you need these skills to ace Head of Content and Campaigns
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and requirements of the Head of Content and Campaigns position. Tailor your application to highlight your relevant experience in multi-channel marketing and leadership.
Craft a Compelling CV: Ensure your CV showcases your 7+ years of experience in marketing campaigns, focusing on your achievements in content strategy and team leadership. Use quantifiable results to demonstrate your impact on brand growth and campaign performance.
Write a Strong Cover Letter: In your cover letter, express your passion for storytelling and performance-driven marketing. Discuss how your strategic thinking aligns with Ultimate Performance's goals and how you can contribute to their content roadmap.
Highlight Relevant Skills: Make sure to emphasise your data-driven approach, attention to detail, and process optimisation skills. Mention any experience with AI tools in content production, as this is a key aspect of the role.
How to prepare for a job interview at Ultimate Performance
✨Showcase Your Strategic Thinking
As a Head of Content and Campaigns, it's crucial to demonstrate your ability to think strategically. Prepare examples of past campaigns where you developed a content strategy that led to measurable results. Highlight how you collaborated with stakeholders to align on goals.
✨Emphasise Leadership Skills
This role requires strong leadership capabilities. Be ready to discuss your experience in leading teams, inspiring collaboration, and driving efficiency. Share specific instances where you motivated your team to achieve high performance.
✨Demonstrate Data-Driven Decision Making
A data-driven approach is key for this position. Prepare to talk about how you've used data to optimise campaigns in the past. Bring examples of how you established performance reporting and made adjustments based on insights.
✨Prepare for Creative Collaboration
Collaboration with various teams is essential. Think of examples where you worked closely with creative, copy, and channel teams to launch successful campaigns. Be ready to discuss how you bring creative concepts to life and ensure seamless production across channels.
