CRM Executive

CRM Executive

Manchester Full-Time 29000 - 32000 £ / year (est.) No home office possible
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Ultimate Performance

At a Glance

  • Tasks: Join our CRM team to enhance global customer communications and engagement.
  • Company: Ultimate Performance is a leading body transformation company with gyms worldwide.
  • Benefits: Enjoy 25 days holiday, hybrid working, and exclusive discounts on fitness services.
  • Why this job: Make a real impact in a dynamic environment that values autonomy and personal growth.
  • Qualifications: 2 years in CRM or customer lifecycle marketing; experience with CRM/CDP platforms preferred.
  • Other info: Work across multiple markets and time zones, driving measurable improvements in client retention.

The predicted salary is between 29000 - 32000 £ per year.

Who We Are

Founded in London in 2009, Ultimate Performance (UP) has grown into a global leader in body transformation, with 27 private gyms across four continents — from Los Angeles to Sydney. Our reputation is built on delivering exceptional, measurable results through science-backed training and nutrition programs, tailored to each client.

The Role

We’re looking for a driven, energetic and enthusiastic CRM professional to play a key role in shaping and delivering our global customer communications.

This is a great opportunity for someone looking to step up, a self-starter who thrives on autonomy. You’ll have a meaningful say in what we do, how we do it, and how we measure our success.

Reporting to our CRM Manager, you’ll work across multiple markets and time zones, helping to optimise the customer journey and create communications journeys that inspire, engage, and retain clients throughout their lifecycle.

What You’ll Do

  • Support the CRM team to execute the customer communications strategy to drive user engagement and retention growth globally across all products and services.
  • Collaborate in the creation and deployment of highly targeted and personalised CRM campaigns across e-mail, in-app notifications, mobile push, SMS and more.
  • Create and take full ownership of an email AB testing roadmap, driving optimisation and enhancing performance.
  • Assist in the reporting and analytics of CRM campaign.
  • Continually test and optimise to maximise user engagement.
  • Support in the delivery of the wider CRM strategy that deepens client relationship with Ultimate Performance.
  • Support the development and maintenance of a customer data platform (CDP) that provides a singular/global view of our clients.
  • Drive measurable improvements in lifecycle performance: increase email-driven enquiries, reactivation rates, and client retention metrics.

What we’re looking for

  • 2 years’ experience in a CRM or customer lifecycle marketing role
  • Proven responsibility for performance metrics
  • Experience using CRM/CDP platforms such as Bloom reach or similar tools
  • Salesforce, Braze, Hubspot (preferred)
  • Familiarity with HTML for email (preferred)

What we’re looking for

  • The Role
  • We’re looking for a driven, energetic and enthusiastic CRM professional to play a key role in shaping and delivering our global customer communications.
  • This is a great opportunity for someone looking to step up, a self-starter who thrives on autonomy. You’ll have a meaningful say in what we do, how we do it, and how we measure our success.
  • Reporting to our CRM Manager, you’ll work across multiple markets and time zones, helping to optimise the customer journey and create communications journeys that inspire, engage, and retain clients throughout their lifecycle.
  • What You’ll Do
  • Support the CRM team to execute the customer communications strategy to drive user engagement and retention growth globally across all products and services.
  • Collaborate in the creation and deployment of highly targeted and personalised CRM campaigns across e-mail, in-app notifications, mobile push, SMS and more.
  • Create and take full ownership of an email AB testing roadmap, driving optimisation and enhancing performance.
  • Assist in the reporting and analytics of CRM campaign.
  • Continually test and optimise to maximise user engagement.
  • Support in the delivery of the wider CRM strategy that deepens client relationship with Ultimate Performance.
  • Support the development and maintenance of a customer data platform (CDP) that provides a singular/global view of our clients.
  • Drive measurable improvements in lifecycle performance: increase email-driven enquiries, reactivation rates, and client retention metrics.
  • What we’re looking for
    • 2 years’ experience in a CRM or customer lifecycle marketing role
    • Proven responsibility for performance metrics
    • Experience using CRM/CDP platforms such as Bloom reach or similar tools
    • Salesforce, Braze, Hubspot (preferred)
    • Familiarity with HTML for email (preferred)

    What we value

    At UP, we believe in high standards and personal accountability. We look for people who embody our values:

    Results-Driven: You focus on outcomes that genuinely move the needle

    Own It: You take full ownership, wins, failures, & everything in between.

    Passion for Progress: You’re driven by growth, not just the finish line.

    Supportive & Personalised: You adapt your approach because no two people (or challenges) are the same

    What You’ll Get

    Here’s what you can expect when you join the UP team:

    • 25 days holiday, plus bank holidays
    • Pension scheme: salary sacrifice with employer contributions
    • Simply Health policy: claim back costs for dental, optical, physio, massage & more
    • Exclusive UP discounts, including 40% off our supplements, books, and partner offers
    • Personal Training discounts: up to 50% off our world-class transformation programme (up to 36 sessions a year) for you and a loved one
    • Salary sacrifice benefits: Cycle to Work, Tech, and Home schemes
    • Employee Assistance Programme: free 24/7 mental health, counselling, and financial advice
    • Free group fitness classes at our Manchester gym in Spinningfields
    • Hybrid working: two days per week working from home

    If you’re interested in the CRM Executive role, please apply now!

    Salary: £35,000 – £38,000

    All job applicants are required to have a valid right to work.

    Your data will be stored by Ultimate Performance and will be used by our HR and recruitment teams for the purpose of managing your application

    #J-18808-Ljbffr

    CRM Executive employer: Ultimate Performance

    Ultimate Performance is an exceptional employer that champions personal accountability and results-driven performance, making it an ideal workplace for a CRM Executive. With a vibrant work culture that encourages autonomy and innovation, employees benefit from generous perks such as 25 days of holiday, hybrid working options, and exclusive discounts on health and fitness services. Located in Manchester, the company offers unique opportunities for professional growth within a global leader in body transformation, ensuring that every team member can thrive and make a meaningful impact.
    Ultimate Performance

    Contact Detail:

    Ultimate Performance Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land CRM Executive

    ✨Tip Number 1

    Familiarise yourself with the specific CRM tools mentioned in the job description, like Salesforce, Braze, and Hubspot. Having hands-on experience or even completing online tutorials can give you a significant edge during interviews.

    ✨Tip Number 2

    Showcase your understanding of customer lifecycle marketing by preparing examples of successful campaigns you've worked on. Be ready to discuss how you measured their success and what metrics you focused on.

    ✨Tip Number 3

    Research Ultimate Performance's brand and their approach to customer engagement. Tailor your discussions to reflect their values, such as being results-driven and passionate about progress, to demonstrate that you're a good cultural fit.

    ✨Tip Number 4

    Prepare to discuss your experience with A/B testing and optimisation strategies. Being able to articulate how you've improved campaign performance through testing will show your proactive approach and analytical skills.

    We think you need these skills to ace CRM Executive

    CRM Strategy Development
    Customer Lifecycle Marketing
    Email Marketing
    AB Testing
    Data Analysis and Reporting
    User Engagement Optimisation
    Personalisation Techniques
    Experience with CRM/CDP Platforms (e.g., Salesforce, Braze, Hubspot)
    HTML Familiarity for Email Campaigns
    Cross-Channel Campaign Management
    Performance Metrics Tracking
    Collaboration Skills
    Adaptability to Different Markets and Time Zones
    Strong Communication Skills

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV highlights relevant experience in CRM or customer lifecycle marketing. Emphasise any specific achievements related to user engagement and retention, as these are key aspects of the role.

    Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your values align with those of Ultimate Performance, particularly focusing on being results-driven and taking ownership.

    Showcase Technical Skills: If you have experience with CRM/CDP platforms like Salesforce, Braze, or Hubspot, make sure to include this in your application. Highlight any familiarity with HTML for email campaigns, as this is preferred for the position.

    Demonstrate Analytical Abilities: Provide examples of how you've used data to drive decisions in previous roles. Mention any experience with reporting and analytics in CRM campaigns, as this will show your capability to optimise user engagement.

    How to prepare for a job interview at Ultimate Performance

    ✨Show Your Passion for CRM

    Make sure to express your enthusiasm for customer relationship management. Share specific examples of how you've successfully engaged customers in previous roles, and highlight your understanding of the importance of personalised communication.

    ✨Demonstrate Analytical Skills

    Since the role involves reporting and analytics, be prepared to discuss your experience with data analysis. Bring examples of how you've used metrics to drive campaign performance and improve user engagement in past positions.

    ✨Familiarity with Tools

    Brush up on the CRM/CDP platforms mentioned in the job description, such as Salesforce or Hubspot. Be ready to discuss your experience with these tools and how you've leveraged them to create effective campaigns.

    ✨Prepare for Scenario Questions

    Expect questions that assess your problem-solving abilities. Prepare scenarios where you had to optimise a customer journey or handle a challenging campaign, and explain your thought process and the outcomes.

    CRM Executive
    Ultimate Performance
    Location: Manchester
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