Digital Growth & Marketing Executive

As Digital Growth & Marketing Executive, you will plan and deliver integrated marketing activity that elevates Ultimate’s online presence, supports business development and positions the company as a thought leader in the commercial fit-out sector. You will use digital channels, CRM data, client insight and high-quality content to attract, nurture and convert opportunities, while monitoring developments in search and AI-led discovery.

Digital Growth & Campaigns:

• Develop and manage integrated digital marketing campaigns across SEO, PPC and email.
• Support sector-specific and account-based marketing campaigns for target clients, sectors and strategic opportunities.
• Create follow-up campaigns for Hive visits, events and networking activity.
• Work with business development colleagues to produce targeted campaigns, content and collateral that support lead generation and conversion.
• Monitor campaign performance, lead quality and engagement, using insight to improve future activity and demonstrate marketing’s contribution to growth.

Website, SEO & AI Discovery:

• Maintain and update the company website using the content management system.
• Collaborate with external agencies on SEO, paid media and website development.
• Develop content that supports traditional search engine optimisation and discovery through AI-powered platforms and AI-generated search experiences.
• Create clear, authoritative and structured website, case study and project content that improves how Ultimate is understood and referenced online.
• Monitor website analytics, search performance, AI search trends and emerging marketing technologies, recommending improvements where appropriate.

Social Media & Community

• Create, schedule and manage engaging content across LinkedIn, Instagram, YouTube and Facebook.
• Monitor reach, engagement and audience growth, adjusting activity in response to performance data.
• Work with clients, project teams and suppliers to share project stories, behind-the scenes content and completed schemes.
• Engage with industry partners and stakeholders to build Ultimate’s community, credibility and visibility.
• Write and curate content for blogs, newsletters, social media, digital advertising and client campaigns.
• Create compelling project case studies and success stories that demonstrate value and support future opportunities.
• Develop marketing and sales collateral, including brochures, project decks, strategic opportunity content and branded templates.
• Coordinate content production activities such as webinars, podcast recordings, photography and video shoots.
• Ensure all content is accurate, commercially relevant and aligned with Ultimate’s brand guidelines and tone of voice.

Knowledge, Training & Experience Required:

• At least two years’ experience in digital marketing, content or social media, ideally within a B2B, design or construction environment.
• Strong understanding of digital marketing channels and best practice, including SEO, paid media, email marketing and social media.
• Experience of CRM platforms, audience segmentation, email automation or client nurturing campaigns.
• An understanding of account-based marketing, lead generation and the relationship between marketing and business development.
• Awareness of AI search, generative search experiences and emerging digital marketing technologies, with an appetite to test and learn.
• Hands‑on experience with relevant platforms such as Google Analytics, LinkedIn, Campaign Manager, Meta Business Suite, email marketing software and Canva or Adobe Creative Suite.
• Familiarity with content management systems such as WordPress.
• Excellent copywriting and content creation skills, with a strong eye for visual design and brand consistency.
• Commercially minded and confident using data and performance reporting to evaluate activity and recommend improvements.
• Highly organised, proactive and able to manage multiple projects and stakeholders simultaneously.

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