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- Tasks: Lead strategic planning for campaigns across UK and Europe, ensuring impactful multi-channel strategies.
- Company: Join a progressive agency known for creativity, diversity, and ambition in the industry.
- Benefits: Enjoy flexible leave, early finish Fridays, health cover, wellbeing programmes, and generous parental policies.
- Why this job: Shape strategies for a top entertainment brand while fostering a collaborative and innovative culture.
- Qualifications: Must have 2+ years as an Account Director or Senior Planner with expertise in digital-first media.
- Other info: This role offers a hybrid work model, blending remote flexibility with in-office collaboration.
The predicted salary is between 52000 - 84000 £ per year.
Senior Planning Director
London | Hybrid | £65,000 – £70,000
Some agencies follow the same playbook. Others exist to challenge it. This business belongs firmly in the second camp. Over the past few years, they’ve grown at pace, building a reputation as one of the most progressive, diverse, and ambitious players in the industry. Their teams combine creativity with rigour, helping global brands rethink how they show up in culture and connect with consumers.
One of their flagship international clients, a household name in entertainment and play, has expanded its scope significantly, creating the need for a new Senior Planning Director. This role sits at the heart of strategy and planning, leading the way in how campaigns are designed, structured, and delivered across both the UK and wider European markets.
This isn’t about simply overseeing activity. It’s about bringing planning excellence to the table, setting the framework for how multi-channel strategies come together, and ensuring that every campaign makes a measurable impact. You’ll take the lead in shaping responses to briefs, developing media strategies that balance short-term activation with long-term brand growth, and working closely with the client to translate business challenges into smart, actionable plans.
Alongside the planning, you’ll be a senior client partner. You’ll guide a team of four, providing direction, support, and mentorship, while also building trusted relationships with senior stakeholders. You’ll need to keep a sharp focus on process, efficiency, and detail, while at the same time inspiring your team to push for creativity and innovation.
To succeed, you’ll already be an established Account Director or Senior Planner, with at least two years’ experience at that level. You’ll have deep knowledge of digital-first media, backed by confidence across offline channels, and you’ll be comfortable developing integrated strategies that span video, gaming, and beyond. You’ll combine commercial awareness with strong leadership and the ability to translate complexity into clarity.
In return, you’ll be joining an agency that balances entrepreneurial energy with the resources of a global network. The culture is collaborative, inclusive, and ambitious, with benefits designed to support both your professional and personal wellbeing, from flexible leave and early finish Fridays to comprehensive health cover, wellbeing programmes, and generous parental policies.
If you’re ready to take the lead on planning for one of the world’s most recognised consumer brands, shaping strategy across the UK and Europe, we’d love to connect.
Senior Planning Director employer: Ultimate Asset
Contact Detail:
Ultimate Asset Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Planning Director
✨Tip Number 1
Network with professionals in the industry, especially those who have experience in strategic planning and client management. Attend relevant events or webinars to connect with potential colleagues or mentors who can provide insights into the role and the agency's culture.
✨Tip Number 2
Familiarise yourself with the latest trends in digital-first media and integrated strategies. Being well-versed in current industry practices will not only boost your confidence but also demonstrate your commitment to staying ahead in a rapidly evolving landscape.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led teams and managed client relationships in previous roles. Highlighting your leadership style and ability to inspire creativity will resonate well with the hiring team.
✨Tip Number 4
Research the agency's recent campaigns and their approach to strategy and planning. Being able to reference their work during discussions will show your genuine interest in the role and your understanding of their unique position in the market.
We think you need these skills to ace Senior Planning Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as an Account Director or Senior Planner. Focus on your achievements in developing integrated strategies and leading teams, particularly in digital-first media.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the agency's innovative approach. Discuss how your background aligns with their need for planning excellence and your ability to inspire creativity within a team.
Showcase Leadership Skills: Emphasise your leadership experience in your application. Provide examples of how you've mentored teams and built relationships with senior stakeholders, demonstrating your ability to guide and support others.
Highlight Relevant Projects: Include specific projects where you successfully balanced short-term activation with long-term brand growth. Detail your role in shaping responses to briefs and developing media strategies that made a measurable impact.
How to prepare for a job interview at Ultimate Asset
✨Showcase Your Strategic Thinking
As a Senior Planning Director, you'll need to demonstrate your ability to think strategically. Prepare examples of past campaigns where you successfully shaped the strategy and delivered measurable results. Be ready to discuss how you balance short-term activation with long-term brand growth.
✨Highlight Leadership Experience
This role involves guiding a team and building relationships with senior stakeholders. Share specific instances where you've led a team, mentored others, or navigated complex client relationships. Emphasise your leadership style and how it fosters creativity and innovation.
✨Demonstrate Industry Knowledge
Familiarise yourself with the latest trends in digital-first media and integrated strategies across various channels. Be prepared to discuss how these trends can impact the agency's approach to planning and execution, especially in relation to video and gaming.
✨Prepare Questions for the Interviewers
Engage your interviewers by preparing thoughtful questions about the agency's culture, their approach to planning, and how they measure success. This shows your genuine interest in the role and helps you assess if the agency aligns with your values and career goals.
