Sales Director – AdTech / Agency Sales

I’m working with an independent AdTech business looking to add a genuinely strong agency seller to its London commercial team.

Despite the Sales Director title, I’m not necessarily looking for someone who already has that title on LinkedIn. I’m much more interested in whether you can personally generate revenue, create opportunities and sell a sophisticated digital proposition properly.

If you’re currently a Senior Sales Manager, Agency Sales Lead, Account Director or similar and feel ready for more ownership, this could be a very good next move.

The business sits at the more technical end of the AdTech market. Its proposition combines media, data and technology to build solutions around individual client challenges, rather than simply selling standard inventory.

That means this won’t suit someone who relies purely on relationships and a strong black book. You need to be commercially good and comfortable getting into the detail of what you’re selling.

The role

You’ll own a defined portfolio of UK media agencies, combining existing relationships with plenty of opportunity to create incremental revenue.

You’ll be responsible for:

• Personally owning and delivering against a revenue target.
• Growing spend across existing agency relationships.
• Creating new briefs and opening new commercial conversations.
• Building relationships across planners, buyers, digital leads and senior agency stakeholders.
• Spending real time in agencies rather than managing everything from behind a laptop.
• Taking ownership of opportunities from initial conversation through brief, solution, presentation and close.
• Working closely with internal client, strategy and data teams to build strong commercial responses.
• Maintaining a disciplined pipeline and forecasting accurately.

There are established agency relationships in place, so you’re not starting from zero, but this is not an account-management role either.

They want somebody who will actively create business.

Who I’m looking for

The strongest candidates will probably have:

• A strong track record selling into UK media agencies.
• Clear evidence of revenue they have personally generated.
• Genuine new-business / hunter capability.
• Experience growing existing accounts as well as winning new opportunities.
• Good knowledge of digital media, programmatic, data or AdTech.
• The ability to understand a technical proposition and turn it into a simple commercial story.
• Strong agency relationships, ideally across different levels rather than solely senior leadership.
• The confidence and independence to own a patch without needing heavy management.
• Plenty of ambition left — this needs someone who still enjoys being in-market and selling.

Independent agency relationships would be useful, but they’re not essential.

Equally, I’m not overly focused on job titles. A brilliant Senior Sales Manager with the right track record would interest me more than a Sales Director whose role has become predominantly management or account farming.

Package

Base: £70,000–£75,000 typically, with flexibility towards £80,000 for someone particularly strong.

OTE: Roughly £105,000–£120,000+ depending on base and performance, with uncapped commission.

This is a London-focused, agency-facing position and will suit someone who genuinely likes being out in the market.

I’m happy to share more detail on the business, proposition and agency patch once we’ve had an initial conversation.