Product & Content Marketing Lead
Product & Content Marketing Lead

Product & Content Marketing Lead

Bolton Full-Time 42000 - 56000 £ / year (est.) No home office possible
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Ultimate Asset

At a Glance

  • Tasks: Lead product messaging and content strategy to engage brands and players.
  • Company: Innovative ad tech company transforming in-game advertising.
  • Benefits: Competitive salary, remote work options, and a chance to shape the future of gaming.
  • Why this job: Be at the forefront of redefining advertising in gaming with creative storytelling.
  • Qualifications: 3+ years in marketing, strong communication skills, and a passion for gaming.
  • Other info: Join a dynamic start-up with rapid growth and global impact.

The predicted salary is between 42000 - 56000 £ per year.

Product & Content Marketing Lead

AdTech | Gaming | London or Remote | up to £70,000

In 2020, a small group of entrepreneurs set out to redefine how brands connect with players. They believed advertising inside video games should never interrupt the experience but instead become part of it. Out of that belief, a new kind of ad tech company was born, one that blends creativity, technology, and respect for the player to create truly immersive and engaging brand moments.

Since then, the business has evolved into a global leader in in-game advertising. From London to New York and Paris, its technology is powering seamless integrations across some of the world’s most dynamic gaming environments, bridging the gap between brands and billions of players worldwide. After raising $8M in 2022 and reaching profitability in 2024, the company is now scaling rapidly, entering an exciting new phase of growth that will define the future of advertising within games.

That is where you come in.

They are looking for a Product & Content Marketing Lead, a creative storyteller with a strong commercial instinct, to shape how the world sees, understands, and engages with their technology. Reporting to the Global CRO, you will take full ownership of product messaging, content strategy, and storytelling across all channels. From refining the company’s positioning and developing new narratives to crafting marketing assets that resonate with brands, agencies, and publishers, you will be at the centre of how this business tells its story.

Working alongside a team of passionate entrepreneurs, you will have the freedom to experiment, build, and influence. You will lead the creation and distribution of all marketing content, from thought leadership pieces and website copy to sales enablement collateral and partner materials. Every message, every asset, and every campaign will carry your fingerprints, helping the company strengthen its global voice and stand apart in the fast-moving world of gaming and ad tech.

You will thrive here if you are equally at ease talking to product engineers as you are presenting to clients. If you can translate complex technology into simple, inspiring narratives, and if you love the challenge of working in a dynamic, global start-up environment.

You will bring at least three years of marketing experience in media, ad tech, or gaming, a deep understanding of how technology businesses communicate value, and the creative flair to craft compelling messages that move people.

If you are ready to take ownership of a brand that is changing how the world experiences advertising and help write the next chapter in its journey, this could be your opportunity.

Product & Content Marketing Lead employer: Ultimate Asset

Join a pioneering ad tech company that is redefining the gaming landscape with innovative in-game advertising solutions. With a vibrant work culture that encourages creativity and collaboration, you'll have the opportunity to shape impactful narratives and drive meaningful engagement across global markets. As part of a rapidly growing team, you'll benefit from professional development opportunities and the chance to influence the future of advertising in gaming, all while enjoying the flexibility of working from London or remotely.
Ultimate Asset

Contact Detail:

Ultimate Asset Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Product & Content Marketing Lead

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.

✨Tip Number 2

Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to demonstrate your creative storytelling abilities and marketing expertise, so make sure it reflects your unique style and approach.

✨Tip Number 3

Prepare for interviews by researching the company and its products. Understand their technology and how it fits into the gaming landscape. We want you to be able to speak confidently about how you can contribute to their mission and vision.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.

We think you need these skills to ace Product & Content Marketing Lead

Product Messaging
Content Strategy
Storytelling
Marketing Asset Creation
Thought Leadership
Sales Enablement
Client Presentation Skills
Technical Communication
Creative Writing
Understanding of Ad Tech
Experience in Gaming Industry
Commercial Instinct
Ability to Work in a Start-up Environment
Collaboration with Product Engineers

Some tips for your application 🫡

Show Your Creative Side: When applying for the Product & Content Marketing Lead role, let your creativity shine through. Use engaging language and storytelling techniques in your application to demonstrate how you can craft compelling narratives that resonate with our audience.

Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Highlight your marketing experience in media, ad tech, or gaming, and show us how you can translate complex technology into simple messages.

Be Authentic: We value authenticity, so don’t be afraid to let your personality come through in your application. Share your passion for gaming and advertising, and explain why you want to be part of our journey in redefining how brands connect with players.

Apply Through Our Website: To ensure your application gets the attention it deserves, please apply directly through our website. This way, we can easily track your application and get back to you as soon as possible. We can’t wait to see what you bring to the table!

How to prepare for a job interview at Ultimate Asset

✨Know Your Audience

Before the interview, research the company’s products and their unique approach to in-game advertising. Understand their target audience and how they engage with players. This will help you tailor your responses and show that you’re genuinely interested in their mission.

✨Showcase Your Storytelling Skills

As a Product & Content Marketing Lead, storytelling is key. Prepare examples of how you've crafted compelling narratives in previous roles. Be ready to discuss how you can translate complex technology into engaging content that resonates with brands and players alike.

✨Prepare for Technical Questions

Expect questions about marketing strategies in the ad tech and gaming sectors. Brush up on industry trends and be prepared to discuss how you would position their products in the market. Demonstrating your knowledge will show that you’re not just a creative thinker but also a strategic marketer.

✨Ask Insightful Questions

At the end of the interview, have a few thoughtful questions ready. Inquire about their current marketing challenges or how they measure the success of their campaigns. This shows your interest in the role and helps you gauge if the company is the right fit for you.

Product & Content Marketing Lead
Ultimate Asset
Location: Bolton
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