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- Tasks: Lead performance marketing strategies across desktop and mobile, optimising campaigns for maximum ROI.
- Company: Join a fast-growing lifestyle content platform with a mission-driven culture focused on innovation and creativity.
- Benefits: Enjoy competitive salary, bonuses, private healthcare, equity options, and a wellness budget in a hybrid work environment.
- Why this job: Be part of a high-impact role in a supportive culture with clear growth plans and career progression opportunities.
- Qualifications: 5-7+ years in performance marketing with strong analytical skills and hands-on campaign management experience.
- Other info: Collaborate with diverse teams to drive results while balancing immediate delivery with long-term strategy.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Location: London (hybrid, 2–3 days in-office per week)
Department: Marketing / Growth
Salary: ÂŁ75 - ÂŁ95K base (dependent on experience) + benefits
About Us: Our client is a fast‑growing, mission‑driven lifestyle content publishing platform connecting two sides of a key consumer ecosystem. Backed by committed investors, our client has built a trusted product with strong demand, and we’re on a journey to scale nationally. Our client’s culture is about innovation, creativity, bold, customer‑obsessed, and data‑driven—combined with a bias for action and doing the right thing.
Your Role: Reporting to the Founder of the business, you’ll own the end-to-end performance marketing function across both desktop and mobile products. Your remit includes crafting, executing, and continually optimising paid acquisition strategies. You’ll work with a suite of biddable channels—search, social, programmatic display, affiliates, partnerships and more—managing sizeable budgets to hit aggressive ROI, CPA, ROAS, CTR, and conversion targets.
Key responsibilities:
- Build and own a multi-channel performance strategy aligned with the company’s growth objectives.
- Plan, launch, monitor, and optimise campaigns across Google Ads, Meta, TikTok, display networks, affiliate platforms, etc.
- Use data and analytics tools (BI dashboards, GA4, Looker, SQL, etc.) to mine insights, build reporting systems, and recommend action.
- Devise audience targeting strategies using demographic, behavioural, and psychographic data.
- Set up structured testing frameworks (creative, audiences, bid strategies, landing pages).
- Collaborate with creative, product, data, and finance teams to ensure alignment and creative excellence.
- Continuously monitor performance metrics and adapt spend for maximum efficiency.
- Grow the performance marketing capability over time—balancing delivery today with strategic investment into the future.
What You’ll Bring:
- 5 – 7 + years in performance marketing (in-house or agency), ideally in fast‑paced, high‑growth environments.
- Deep experience managing paid campaigns across platforms like Google, Meta, TikTok, affiliates, partnerships, etc.
- Strong analytical skills—comfortable with dashboards, BI tools, SQL, attribution frameworks, etc.
- Hands-on execution skills: able to launch, A/B test, optimise, and scale campaigns autonomously.
- Proven ability to manage budget effectively and hit strict CPA / ROAS / growth targets.
- Strategic mindset: You can drive short‑term results but also shape long‑term capabilities.
- Excellent project management skills—prioritised, organised, adaptive to shifting business needs.
- Collaborative working style—able to align stakeholders across multiple teams.
Why You’ll Enjoy It:
- High‑impact role in a scale‑up environment with clear growth plans and investor backing.
- Excellent compensation: competitive salary, annual bonus, private healthcare, equity/stock options, learning & wellness budget.
- Hybrid working with a supportive and vibrant office culture.
- Opportunities for career progression as we build out our performance marketing team.
Performance Marketing Lead employer: Ultimate Asset
Contact Detail:
Ultimate Asset Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially on platforms like Google Ads and Meta. Being able to discuss recent changes or features during your interview can demonstrate your passion and up-to-date knowledge in the field.
✨Tip Number 2
Prepare specific examples of successful campaigns you've managed in the past. Highlight your ability to optimise for ROI and how you used data analytics tools to drive decisions. This will showcase your hands-on experience and strategic mindset.
✨Tip Number 3
Network with professionals in the performance marketing space, especially those who have experience in fast-paced environments. Engaging with industry peers can provide insights and potentially valuable connections that may help you stand out.
✨Tip Number 4
Demonstrate your collaborative skills by preparing to discuss how you've worked with cross-functional teams in the past. Emphasising your ability to align stakeholders and drive projects forward will resonate well with the company's culture.
We think you need these skills to ace Performance Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially your achievements in managing paid campaigns across platforms like Google, Meta, and TikTok. Use metrics to demonstrate your success in hitting CPA and ROAS targets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your strategic mindset aligns with the company's growth objectives. Mention specific examples of past campaigns you've managed and the results achieved.
Showcase Analytical Skills: Emphasise your analytical skills by discussing your experience with data and analytics tools. Highlight any specific projects where you used BI dashboards, GA4, or SQL to drive insights and optimise campaigns.
Demonstrate Collaboration: Illustrate your collaborative working style by providing examples of how you've aligned stakeholders across different teams in previous roles. This will show that you can work effectively within their team-oriented culture.
How to prepare for a job interview at Ultimate Asset
✨Showcase Your Analytical Skills
As a Performance Marketing Lead, you'll need to demonstrate your strong analytical skills. Be prepared to discuss specific examples of how you've used data and analytics tools like GA4 or SQL to drive campaign performance and optimise strategies.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your ability to manage budgets and hit strict CPA/ROAS targets. Think of past experiences where you successfully navigated challenges in performance marketing and be ready to share those stories.
✨Highlight Collaborative Experiences
Collaboration is key in this role. Be ready to talk about how you've worked with cross-functional teams, such as creative, product, and finance, to achieve marketing goals. Share specific instances where your collaborative efforts led to successful outcomes.
✨Demonstrate Strategic Thinking
The company is looking for someone who can balance short-term results with long-term strategy. Prepare to discuss how you've developed and executed multi-channel performance strategies in the past, and how you plan to do so in this role.
