Sales Executive - FMCG Food in London

Job ID: 24691Location: LondonType: Full TimeSalary: up to 100,000 + 100,000 OTEPosted: 2026-10-12Head of SalesB2B SaaS and Marketing Technology | Central London | Hybrid, 3 days in the office | c. 100,000 base plus 2x OTEFor consumer brands, trust, customer experience and reputation have become major commercial differentiators. This established B2B SaaS business helps well known consumer brands understand their customers better, build stronger relationships and turn customer insight into measurable commercial performance. They are creating a brand new Head of Sales role, reporting directly into the C suite, to bring the team together under one commercial leader and build a more predictable, high performing sales operation. You will own the pipeline, forecast and revenue number, as well as the annual commercial plan. And what needs to change to improve performance. There is scope to recruit, coach and reshape the structure as the business grows, while creating clearer accountability and developing the next generation of sales leaders within the team. They are looking for someone who is currently, or was recently, leading a SaaS sales team of around 3 to 10 AEs, ideally within Martech, SaaS Adtech, affiliate technology or a related category. You should also be able to demonstrate exactly how you have improved a sales team. A CV with clear commercial numbers will stand out. Experience selling into consumer facing brands will be particularly useful, especially across sectors such as travel, retail or similar categories. Someone who knows SaaS metrics inside out, understands how to create a strong sales culture and is comfortable owning the outcome when the number moves in either direction. You are joining a proven, profitable SaaS business with an existing team and established market position, but stepping into a newly created leadership role with genuine scope to shape what the next version of the UK sales organisation looks like. Central London | Hybrid, 3 days per week | c. 100,000 base plus 2x OTEPlease note, this role is specifically for an experienced SaaS sales leader. Ultimate Asset is proud to be an equal employment opportunity employer. We do not discriminate based upon race, colour, gender, sexual orientation, gender identity, gender expression, age, status, origin, disability, or any other basis covered by law. We celebrate diversity and encourage you to apply to opportunities here at Ultimate Asset.Our latest Salary Survey gives you a clear view of salary benchmarks across GTM roles, from high growth scale ups to established global businesses.