Head of Strategy | Creative Agency in London

Job ID: 24175Location: LondonType: Full TimeSalary: 80,000 - 90,000Posted: 2026-09-22Head of Creative Strategy, Football Culture and Branded ContentLondon | Hybrid Working, 3 days in the office | 80,000 to 90,000Football is no longer just a sport. It shapes music, fashion, gaming, entertainment and the way a new generation builds identity and community. For brands, that creates an enormous opportunity, but only if they understand how to participate in the culture without forcing their way into it. This influential sports media business has built its audience by understanding that difference. Sitting at the intersection of football and youth culture, it creates editorial, entertainment and social content that reaches highly engaged fans across the platforms where they actually spend their time. Now the business wants to take its creative proposition even further. They are looking for a Head of Creative Strategy to define how cultural insight becomes bigger ideas, stronger partnerships and more ambitious branded content. You will uncover the audience insight, find the strategic territory, shape the creative platform and build the story that makes a client want to buy it. Which players, creators, communities and cultural moments matter. And where brands have a credible opportunity to become part of those conversations. You will work closely with editorial, creative, commercial and production teams, connecting what audiences care about with what clients are trying to achieve. You will manage and develop a team of Creative Strategists, helping them become stronger thinkers, storytellers and presenters while setting a consistently high standard across pitches and client work. You will also help strengthen the way the wider creative function operates, improving processes, creating better collaboration between teams and building a strategic capability that can scale as the business grows. You will have senior experience across creative strategy, branded entertainment, content partnerships or integrated planning, alongside a portfolio that shows how you have turned insight into ideas and ideas into successful client work. You should be fluent in how younger audiences behave across YouTube, TikTok and Instagram, know what makes an idea travel socially and be able to distinguish between something culturally interesting and something a brand can genuinely own. Strong writing, deck building and presentation skills are important. So are commercial judgement, confidence with senior clients and the ability to influence creative thinking without ego. For someone who loves football, understands modern publishing and wants to shape the creative output of a culturally relevant media brand, this is an opportunity to have real influence on both the work and the people creating it.80,000 to 90,000 | London | Hybrid working, 3 days in the officeInterested? Ultimate Asset is proud to be an equal employment opportunity employer. We do not discriminate based upon race, colour, gender, sexual orientation, gender identity, gender expression, age, status, origin, disability, or any other basis covered by law. All employment is decided on the basis of merit, qualification, and business need. We celebrate diversity and encourage you to apply to opportunities here at Ultimate Asset.Our latest Salary Survey gives you a clear view of salary benchmarks across emerging media, digital publishing, branded content, creator businesses and commercial teams.