Director of Audience Growth & Monetisation in London

Director of Audience Growth & Monetisation | London HybridWhat would you do with a trusted, fast-growing content brand, a substantial archive and the ambition to reach millions more people?We’re partnering with a leading UK creator-led media business to find a growth leader who can take its podcasts and video channels such as YouTube into their next phase of exponential growth.You’ll own audience strategy across YouTube, podcast platforms and the wider content ecosystem. That means finding new audiences, giving existing ones more reasons to return, and turning insight into better decisions about topics, formats, packaging and distribution.You’ll also connect audience growth to commercial growth: improving YouTube pre-roll and mid-roll performance, exploring new markets and audience revenue opportunities, and building stronger direct relationships with audiences.This is a role for someone who can move between the data, the content and the business. You’ll lead a team, work closely with producers and commercial colleagues, and have the influence to turn a bold growth strategy into action.We’d love to hear from leaders who have:Grown audiences at scale across creator-led media, podcasts, entertainment or adjacent platformsDeep, strategic and technical YouTube expertise in terns of driving views, dwell-time, acquiring subs and recurring audiences / engagementExperience scaling and building significant communities on YouTube and PodcastsImproved revenue or advertising yield alongside audience performanceBuilt useful testing and measurement frameworksWon the trust of creative teams while challenging them to think biggerYou’ll need more than impressive channel numbers. We’re looking for clear examples of what you changed and what happened as a result in terms of audience and monetisation growth.London hybrid | Senior leadership opportunity
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