We are representing an established international advertising technology business seeking an experienced commercial leader to drive the continued growth of its Connected TV advertising proposition in the UK.
The business offers a differentiated combination of premium CTV advertising environments, programmatic video, creative advertising solutions and measurement capabilities designed to connect brand investment with meaningful outcomes.
With Connected TV becoming an increasingly important part of advertisers' media strategies, the business is investing in its UK commercial capabilities and seeking someone who can translate its proposition into substantial new revenue.
This is a senior, hands-on commercial appointment with genuine influence over market development, advertiser engagement and new-business growth.
The Commercial Mandate
The successful candidate will be responsible for:
- New business and revenue generation: Personally originate, develop, negotiate and close significant CTV advertising opportunities across UK agencies and advertisers.
- Agency and advertiser development: Build and strengthen senior commercial relationships across holding groups, independent agencies and direct brands.
- Strategic selling: Position differentiated CTV solutions, challenge existing media investment strategies and secure incremental advertising budgets.
- Commercial ownership: Take accountability for meaningful revenue targets, pipeline development, forecasting and consistent delivery.
- Market development: Contribute to the evolution of the UK CTV proposition, identifying new opportunities and helping shape its commercial positioning.
Experience Required
We are particularly interested in speaking with established Sales Directors, Commercial Directors, Business Leads and senior commercial professionals with demonstrable experience selling Connected TV, Advanced TV or programmatic video advertising.
The strongest candidates will bring:
- A proven record of personally generating new advertising revenue, rather than predominantly managing inherited accounts.
- Strong knowledge of the UK CTV landscape, including streaming, programmatic activation, agency buying behaviour and advertising measurement.
- Established relationships with senior agency investment, video, programmatic and advertiser decision-makers.
- Clear evidence of commercial performance, individual revenue accountability and successfully converting new opportunities into sustained investment.
- The confidence to sell strategically while remaining directly involved in pitching, negotiating and closing business.
This position is best suited to an advertiser-facing commercial operator. Experience focused primarily on traditional linear airtime, supply partnerships, inventory monetisation or technical operations is unlikely to provide the required background without substantial direct CTV sales experience.
Why Consider This Position?
This appointment offers meaningful commercial responsibility within an established international AdTech business, alongside the opportunity to influence the development of a differentiated UK CTV proposition.
It combines the resources and capabilities of an international organisation with the individual ownership and market visibility of a senior commercial growth role.
Remuneration
The anticipated package is £90,000-£100,000 base salary, with £130,000-£140,000 on-target earnings.
There is potential flexibility beyond the standard package for exceptional candidates with a compelling record of CTV revenue generation.
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Connected TV Business Lead | UK employer: Ultimate Asset
Join a dynamic and innovative independent performance media agency in Central London, where you will thrive in a collaborative hybrid work environment. With a strong focus on employee growth, the agency offers opportunities to enhance your skills in programmatic trading while managing significant client accounts. Enjoy the benefits of working with cutting-edge technology and a supportive team culture that values your contributions and encourages professional development.
