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- Tasks: Lead campaign measurement projects and translate data into strategic insights.
- Company: Join a global AdTech leader shaping the future of media measurement.
- Benefits: Competitive salary up to £85,000 and opportunities for professional growth.
- Why this job: Make an impact in advertising by driving smarter decisions across EMEA.
- Qualifications: 5+ years in digital media measurement and proficiency in R, SQL or Python.
- Other info: Collaborate with top clients and influence product innovation.
The predicted salary is between 51000 - 85000 £ per year.
Join a global AdTech leader driving advanced media measurement across top publishers and platforms. You’ll lead campaign studies that fuel smarter advertising decisions across EMEA. This is the perfect role for a measurement expert who can turn data into clear, commercial insights and work directly with major sell-side clients to prove effectiveness and shape strategy.
What You’ll Do:
- Run end-to-end campaign measurement projects (brand/sales lift, reach, etc.)
- Translate complex data into strategic insights for publishers & platforms
- Champion adoption of measurement tools across EMEA
- Influence product innovation with client feedback
- Collaborate with Sales, Product, and Marketing Science teams
What You Bring:
- 5+ years in digital media measurement (agency, platform, brand, or vendor side)
- Strong grasp of ad effectiveness metrics and study design
- Skilled in R, SQL or Python (or closely familiar with analytics tools)
- Confident communicator with regional client experience
- Bonus: background in streaming/CTV or video analytics
Get in touch with Alex Kirk, Associate Director, Ultimate Asset.
Contact Detail:
Ultimate Asset Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ad Effectiveness Lead, Sell-side Platform
✨Tip Number 1
Network with professionals in the AdTech industry, especially those who have experience in digital media measurement. Attend relevant conferences or webinars to meet potential colleagues and learn about the latest trends in ad effectiveness.
✨Tip Number 2
Familiarise yourself with the specific measurement tools and analytics software mentioned in the job description, such as R, SQL, or Python. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering these tools.
✨Tip Number 3
Prepare to discuss case studies or examples from your previous work where you successfully translated complex data into actionable insights. This will showcase your ability to drive smarter advertising decisions and prove your expertise in ad effectiveness.
✨Tip Number 4
Research the company’s current clients and their campaigns. Understanding their needs and challenges will allow you to tailor your conversations during interviews, demonstrating how you can add value to their existing strategies.
We think you need these skills to ace Ad Effectiveness Lead, Sell-side Platform
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital media measurement and your familiarity with ad effectiveness metrics. Use specific examples from your past roles that demonstrate your ability to run campaign measurement projects.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about ad effectiveness and how your skills in R, SQL, or Python can contribute to the role. Mention any relevant experience with sell-side clients and how you can influence product innovation.
Showcase Your Communication Skills: Since the role requires confident communication with regional clients, provide examples of how you've successfully communicated complex data insights in previous positions. This could be through presentations, reports, or client meetings.
Highlight Relevant Projects: If you have worked on specific projects related to streaming, CTV, or video analytics, make sure to include these in your application. Detail your role in these projects and the impact they had on the overall strategy.
How to prepare for a job interview at Ultimate Asset
✨Showcase Your Measurement Expertise
Be prepared to discuss your experience in digital media measurement. Highlight specific projects where you've successfully run campaign measurement studies, and be ready to explain how you translated complex data into actionable insights.
✨Demonstrate Technical Proficiency
Since the role requires skills in R, SQL, or Python, make sure to brush up on these tools. Be ready to discuss how you've used them in past roles to analyse data and drive decision-making.
✨Communicate Clearly and Confidently
As a confident communicator, practice articulating your thoughts clearly. Prepare to discuss how you've collaborated with various teams, such as Sales and Product, and how you’ve influenced strategies based on client feedback.
✨Understand the AdTech Landscape
Familiarise yourself with current trends in AdTech, especially around measurement tools and metrics. Being knowledgeable about the industry will help you engage in meaningful conversations during the interview.
