At a Glance
- Tasks: Lead the go-to-market strategy and drive performance for our Luxe Ecommerce division.
- Company: Join a leading beauty brand known for innovation and excellence.
- Benefits: Enjoy competitive pay, discounts on luxury brands, and comprehensive health benefits.
- Other info: Collaborative culture with opportunities for professional growth and development.
- Why this job: Be the strategic architect shaping the future of Ecommerce in a dynamic environment.
- Qualifications: Experience in trade activation and a passion for digital marketing.
The predicted salary is between 60000 - 80000 € per year.
Life is too short for a boring career—so why not build one where you own the digital shelf? As our Senior Trade Activation Manager – Ecommerce, you’ll ditch the mundane to become the strategic architect of our go-to-market execution.
A DAY IN THE LIFE
I am responsible for developing the go-to-market strategy for the brand and ensuring its execution in partnership with the commercial team for my channels. I work closely with the product and engagement team to deliver the strongest cutting edge 360 campaigns. I work closely with the commercial team, finance and RGM to influence and monitor sell out and P&L GTN.
GO-TO-MARKET STRATEGY
- In partnership with product and commercial team, translate the brand plan to define winning brand go-to-market strategies using key market insights for my channel.
- Partner with account managers to build tailored plans per retailer embedding key RGM & consumer insights.
- Monitor and drive performance and productivity in my channel.
- Ensure best in class PDPs that maximise the accounts' flywheel.
- Represent Business Unit in key meetings with Retailers.
MONITORING & ACCELERATING SELL OUT
- Lead the measurement, tracking and reporting on the effectiveness of all activation initiatives.
- Create learnings, maximise efficiencies and drive ROI on all our investments.
- Collaborate with Commercial team on PSAs.
- Effective management of SLOBS.
CREATING BESPOKE ACTIVATIONS FOR YOUR CHANNEL
- Manage Trade budgets for your channel ensuring highest ROI.
- Timely PPP input.
- Manage assets adaptation for retailers with agency & upload into Salsify, then oversee delivery of these brand creatives/ materials to retailer.
- Ensure market share winning plan in Q4.
- Forecasting, ongoing management and analysis of all trade tools inventory, including wrapping, testers and samples where appropriate for your online retailer.
- Ensure Day 1 go live check and verification of activations.
- Contribute to best-in-class retailer strategy decks grounded in consumer and retail insights leading through activation, working hand in hand with the NAMs and the wider brand marketing team.
- Develop and nurture trusted relationships with Zone/DMI Activation team to influence global plans that best meet UK market requirements.
Who You Are
- Strategic Architect: You can translate high-level brand plans into winning go-to-market strategies tailored specifically for Ecommerce channels.
- Commercially Savvy: You have a deep understanding of sell-out levers, ROI, and financial productivity (P&L and GTN).
- Digital Shelf Expert: You are obsessed with the 'Ecommerce Flywheel,' ensuring best-in‑class PDPs and seamless asset management via Salsify.
- Collaborative Influencer: You thrive in cross‑functional environments, effectively partnering with Commercial, Finance, and Global Zone/DMI teams.
- Data‑Driven Decision Maker: You use consumer and retail insights to build bespoke activation plans that drive performance and productivity.
- Peak Performance Leader: You are a proactive project manager capable of executing market‑share‑winning plans during high‑stakes periods like Q4.
- Agile Problem Solver: You can manage trade budgets, inventory, and SLOBS with precision while ensuring 'Day 1' perfection for all activations.
What We Offer
Our industry‑leading award‑winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money‑saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top‑notch leadership programs and monthly expert talks.
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long‑term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
Senior Trade Activation Manager, Ecommerce - Luxe Division employer: Ultimate.ai
At L'Oréal, we believe in empowering our employees to take charge of their careers while enjoying a vibrant and inclusive work culture. As a Senior Trade Activation Manager in our Luxe Division, you'll benefit from an industry-leading benefits package, including generous discounts on our luxury brands, comprehensive health support, and extensive learning opportunities to foster your professional growth. Join us in a dynamic environment where your strategic insights will shape the future of ecommerce, all while being part of a company that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Trade Activation Manager, Ecommerce - Luxe Division
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their go-to-market strategies and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of Senior Trade Activation Manager. Highlight your strategic thinking and data-driven decision-making skills to impress the interviewers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Trade Activation Manager, Ecommerce - Luxe Division
Some tips for your application 🫡
Show Your Strategic Side:When writing your application, make sure to highlight your experience in developing go-to-market strategies. We want to see how you've translated brand plans into successful campaigns, especially in the Ecommerce space.
Be Commercially Savvy:Don’t forget to showcase your understanding of sell-out levers and ROI. We love candidates who can demonstrate their financial acumen, so include any relevant metrics or achievements that reflect your commercial insight.
Collaborate Like a Pro:Since this role involves working closely with various teams, share examples of how you've successfully collaborated in cross-functional environments. We’re looking for those who can influence and build relationships effectively.
Tailor Your Application:Make sure your application speaks directly to the Luxe Division and the specific requirements of the role. Use our website to understand our values and culture, and let that guide your writing. We want to see your passion for our brands!
How to prepare for a job interview at Ultimate.ai
✨Know Your Go-To-Market Strategy
Before the interview, dive deep into the company's go-to-market strategies, especially for Ecommerce. Be ready to discuss how you would translate high-level brand plans into actionable strategies tailored for their channels.
✨Showcase Your Commercial Savvy
Prepare to demonstrate your understanding of sell-out levers and ROI. Bring examples from your past experiences where you influenced P&L and GTN, showcasing your ability to drive financial productivity.
✨Be a Data-Driven Decision Maker
Familiarise yourself with consumer and retail insights relevant to the Luxe Division. Be prepared to discuss how you've used data to create bespoke activation plans that enhance performance and productivity in your previous roles.
✨Emphasise Collaboration Skills
Highlight your experience working in cross-functional teams. Share specific examples of how you've partnered with commercial, finance, and marketing teams to achieve common goals, especially in high-stakes periods like Q4.
