At a Glance
- Tasks: Lead social content strategy and create viral campaigns that set trends.
- Company: Join L'Oréal, a leader in beauty with a commitment to diversity and inclusion.
- Benefits: Enjoy competitive pay, discounts on iconic brands, and comprehensive health benefits.
- Other info: Dynamic team environment with opportunities for professional growth and development.
- Why this job: Be the creative force behind impactful social media strategies and brand storytelling.
- Qualifications: Experience in influencer marketing and social media content creation is essential.
The predicted salary is between 50000 - 65000 £ per year.
Are you a social storyteller who lives for the "big idea"? We’re looking for a creative powerhouse to own our social activation and content strategy. In this role, you won’t just follow trends—you’ll set them. From inventing viral hooks and building elite brand tribes to launching bold social commerce strategies on TikTok Shop, you will be the architect of our digital advocacy. If you have a sharp eye for talent and the creative spark to turn a moment into a movement, your next big career chapter starts here.
A DAY IN THE LIFE
- Own social activation & content strategy in line with brand calendar
- Inventing the big social idea & hook as part of the wider campaign and media plan
- Identifying the right talent for campaigns (new faces & key VIP drivers) – creation of brand tribes
- Create content for advocacy/social only campaigns & boosting best content on paid media
Social Commerce
- Build a bold social commerce strategy on TikTok shop identifying top social sellers and aligning activation alongside key calendar moments driven by NPD and social gems
- Responsible for Amazon Prime Day plans and activation – selecting key influencers, products and messaging working alongside the e.com activation team
- Boosting of trend‑led "pull" content
- Ownership of reactive media pot to boost trend lead content.
Relationships
- Own relationships with talent & agents that we use in paid campaigns
- Identifying right talent – creation of brand tribes & tracking of influencer performance in Tracker for paid campaigns
- Driving performance of share of voice on social and reporting monthly
- Post campaign analysis of influencer campaigns via Traackr reporting
- Tracking & reporting of CPV / CPE & optimization of spends
WHO YOU ARE
- You have skills relating to influencer expertise, social content creation, social platform expertise such as reporting, new formats and managing talents
- Creative eye with attention to detail
- Passion for sharing socially relevant information
- Ability to work & updates are provided to key stakeholders
- Ability to show evidence of working in a fast paced and demanding workplace
- Excellent team player who loves collaborating and is willing to pitch in and support the wider team where required
- Proficient at creating and maintaining an authentic brand voice across branded social media platforms
- Understanding of social media management and analytics tools
WHAT WE OFFER
Our industry‑leading award‑winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money‑saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top‑notch leadership programs and monthly expert talks. And there's lots more too!
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal. We are a Disability Confident Employer and will offer an interview to applicants with a disability or long‑term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Brand Manager - Consumer Products Division
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ultimate.ai and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ultimate.ai are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ultimate.ai on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ultimate.ai. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Brand Manager - Consumer Products Division
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ultimate.ai. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ultimate.ai:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ultimate.ai’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ultimate.ai
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ultimate.ai will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ultimate.ai, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
