L'oreal Luxe National Collections Fragrance Expert, UKI

NATIONAL COLLECTION FRAGRANCE EXPERT

L’Oréal Group, the world’s leading beauty company, where passion, innovation, and excellence drive everything we do.

With over a century of expertise, L’Oréal has redefined the beauty industry, offering a diverse portfolio of iconic brands that inspire and empower millions of consumers worldwide.

As a global leader in the dynamic retail world, we are committed to delivering exceptional experiences, setting new standards in customer engagement, and shaping the future of beauty.

At L’Oréal, you’ll be part of a vibrant community that thrives on creativity, embraces challenges, and celebrates success.

Together, we push boundaries, create trends, and redefine what’s possible.

Are you ready to make an impact and be part of the journey?

L’Oréal is looking for a National Collection Fragrance Expert.

The retail landscape is changing more rapidly than ever, with shopper habits shifting to trend‑led, now demanding authenticity and experience over brand and product.

We are looking for engaging individuals to join us on the journey of change and navigate the future of retail with delivering impactful training.

Representing our portfolio of the most premium collection fragrances you will be the brand and category expert, bringing to life our heritage and values in store, whilst developing partnerships to drive retail business within our key retailers and store teams.

You will also be a key partner in building advocacy and working with influencers.

Your mission is to inspire our customers to drive engagement, loyalty and performance of the brands.

• Key Qualifications
• You will demonstrate genuine excitement and enthusiasm for people and luxury retail, with our mission to drive loyalty and memorable customer experiences.
• You ooze passion for fragrance, particularly the premium collection category, keep up‑to‑date with current trends and olfactory storytelling and expertise to motivate and inspire our fast‑paced retail teams to drive results and build a connection and love for the fragrance category.
• You will be a driven self‑starter who creates a real buzz with the retail teams on store visits, whilst being service and experience led.
• Your creative flare and innovative eventing and masterclass ideas will come to life in planning and executing in store events, with the business goal to drive retail targets.
• Your passion for influencing people will come to play when leading from the front, sharing best practices with exceptional eventing.

Aligned with our values, whilst being trend led and commercially aware.

• You are digitally savvy and actively engage with social media trends to create content, with a strong on‑camera presence.

You will have a proven track record of facilitating masterclasses.

• Being the fragrance lead for PR‑led fashion shows, collaborations, media events, editorial interviews and shoots.
• Supporting PR‑led influencer events, shoots and relationship building.

Key Responsibilities

• You will deliver Masterclasses in flagship stores and at brand events (both consumer‑facing as well as press, media, influencers) to various size groups.
• You will deliver retail through activity and can seamlessly switch on impromptu sessions when pre‑booked activity is cancelled or under‑subscribed.
• You will have the ability to influence stakeholders and be results oriented, engaging in the delivery to drive growth and master retail excellence.

Being accountable for the performance of the events in your stores.

• You will collaborate with Education teams to develop olfactory skills for the brand, through classroom & digital education, as well as in store coaching.
• You will be a genuine Brand Ambassador, confidently leading the animation and coaching for retailer engagement whilst bringing our brands to life.

You will be responsible for growing our retail business through achieving business metrics and incremental growth.

• Following brand guidelines you will create videos and content for both education and social media including olfactory expertise, exceptional storytelling and trend‑led content.
• Cultivate a strong online presence through a branded Instagram handle, creating engaging content that reflects current social media trends, expands your network, and professionally represents the brand.
• You will regularly work with the Advocacy & Influence team, as well as brand teams on key launches and projects.
• Driving CRM & Data capture at all events/store visits to increase customer loyalty.
• Must Haves
• Minimum of 3 years Retail experience.
• Highly skilled in fragrance – olfactory expertise, storytelling and premium perfumery focused.
• Proven track record of driving retail results, providing exceptional customer service.
• Proven track record of regularly setting up, promoting and executing successful face‑to‑face and virtual masterclass events.
• Flexible approach to availability in line with the needs of the business.
• Comfortable with travelling and occasional overnight stays across the UK&I, supporting Education and A&I events.
• Well‑developed analytical skills, with the ability to identify opportunities.
• Deliverables / Outcomes
• Achievement of Event Targets.
• Contribute to driving Retail Performance in region.
• Exceptional consumer experience.
• Social/Content creation.
• Key Skills
• High level Fragrance Expertise.
• Retail Acumen.
• People Engagement.
• Coaching.
• Events.
• Digital/Social.
• Key Stakeholders
• Head of Fragrance Education.
• Area Managers.
• Retail Director.
• Education/Training.
• Flagship Store Managers.

Benefits and Rewards – Be Rewarded, Be Valued, Be L’Oréal

• Competitive Compensation: Earn a competitive salary and a rewarding commission scheme that allows you to directly benefit from your success.
• Exclusive Product Perks: Enjoy access to an incredible selection of products from over 35 renowned L’Oréal brands at our exclusive staff shop.
• Generous Time Off: Recharge and refresh with 30 days of holiday, inclusive of bank holidays.
• Health and Wellness Benefits: Take advantage of discounted dental insurance and access additional support resources for mental health and financial well‑being.
• Referral Bonus Program: Share the L’Oréal Luxe experience and earn bonuses by referring talented individuals to join our team.
• Sustainability

Initiatives: Be a part of something bigger.

Join a company committed to sustainability and making a positive impact on the world through our L’Oréal for the Future initiatives.

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued.

When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.

When we look for talent, we welcome difference – different backgrounds, experiences, personalities, and perspectives.

The beauty we find in our differences gives us the freedom to go beyond.

That’s the beauty of L’Oréal.

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