At a Glance
- Tasks: Lead TikTok Shop strategies and manage affiliate programs to drive sales growth.
- Company: Join L’Oréal, a global leader in beauty with a commitment to innovation.
- Benefits: Enjoy amazing perks like discounts, private health insurance, and enhanced family leave.
- Other info: Work in a dynamic environment with a focus on inclusion and sustainability.
- Why this job: Be at the forefront of social commerce and shape the future of beauty online.
- Qualifications: Experience in digital marketing and e-commerce, especially with TikTok Shop.
The predicted salary is between 40000 - 50000 £ per year.
We're seeking a Senior TikTok Shop + Affiliate Manager to champion our brands' presence within the dynamic TikTok Shop ecosystem. In this pivotal role, you will strategically lead our social e-commerce initiatives, developing a high-impact affiliate program and optimizing shop front strategies through expert collaboration with brand, media, and advocacy teams. If you possess a deep understanding of social platforms, proven digital marketing acumen, and a data-driven approach to delivering ambitious sales targets, then we want you to drive our next phase of growth.
A DAY IN THE LIFE
As part of a dedicated Ecommerce Business unit, you will be responsible for driving an ambitious growth agenda through providing consumers with the best possible experience of our skincare brands via TikTok Shop.
- TikTok Shop Strategy
- Lead the TikTok Shop business to execute a winning social commerce strategy, collaborating closely with cross‑functional teams;
- Create brand moments, new product launches, and assortment.
- Develop a winning performance media strategy, accelerating GMV and optimizing ROAS.
- Rollout creator‑driven campaigns that convert.
- Monitor platform trends to deliver campaigns that speak to consumer insight.
- Monitor, manage and land a sustainable business model.
- Affiliate Program Management
- Work closely with the TikTok Shop Community Manager to build and scale our affiliate program; analyse top‑performing TikTok Shop affiliates, monitor performance, and define the commission strategy to deliver sales and long‑term relationships.
- TikTok Shop Commercial Operations
- Manage and optimise Shop, including product listings, forecasting, inventory, promotional tools, and in‑app campaign strategies. Work closely with finance and supply chain.
- Own P&L management with finance, assisting in driving profitability and building plans to budget targets.
- Performance Tracking
- Monitor KPIs (sales, engagement, affiliate conversions), generate reports, and refine strategies based on insights and share reporting with senior management.
- Cross‑Functional Collaboration
- Work closely across all teams to ensure consistent brand messaging and cohesive campaign execution.
WHO YOU ARE
- Proven experience in digital marketing and e‑commerce, preferably in social commerce & affiliate management.
- Familiarity with TikTok Shop and its ecosystem, including algorithm and trends.
- Experience with performance analysis and data‑driven strategy.
- Strong organisational and project management skills.
- An entrepreneurial & creative mindset with the ability to generate engaging content ideas.
WHAT WE OFFER
Our industry‑leading award‑winning benefits package includes money‑saving offers, free mortgage advice, share options, and an enhanced pension plan. You will also receive up to 60% off iconic brands. Additional benefits include private medical and dental insurance, discounted gym memberships, onsite mental health support, enhanced family leave, and up to 4 weeks of paid fertility leave.
WHO WE ARE
L’Oréal is present in 150 markets on five continents. L’Oréal’s mission is to create beauty that moves the world. We solve complex challenges at scale while maintaining a commitment to inclusion, sustainability, and purpose. Within the Dermatological Beauty Division, our iconic brands La Roche‑Posay, Vichy, CeraVe, SkinCeuticals are recommended by dermatologists worldwide. The division has maintained a double‑digit growth worldwide for the last 5 years.
HOW WE RECRUIT
We are an inclusive employer committed to equality across race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition, and disability. We are a Disability Confident Employer and offer an interview to applicants with disabilities or long‑term conditions who best meet the role’s minimum/essential criteria.
