At a Glance
- Tasks: Design and build AI-powered workflows to enhance outbound sales efficiency.
- Company: Join Perk, a leading platform transforming travel and spend management.
- Benefits: Enjoy competitive pay, 25 days leave, private health cover, and more.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in a fast-paced, innovative environment with cutting-edge technology.
- Qualifications: 6+ years in GTM Engineering or Sales Operations with strong technical skills.
The predicted salary is between 70000 - 90000 £ per year.
About Us
Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time‑consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we’re on a mission to power real work, with real impact. We’re trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we’re tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem. Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work. At Perk, we’re driven by our values, like being an owner, delivering a 7‑star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel and SaaS industries, representing over 70 countries. If you’re excited about having a real impact and shaping how millions of people experience work, we’d love you on the team.
The Role
Perk is building a modern, AI‑powered outbound and pipeline generation motion in close partnership with Sales and Marketing leadership. The Revenue Systems and GTM Engineering function sits at the centre of this transformation, designing and operating the data infrastructure, Clay‑based enrichment systems, and AI‑driven workflows that enable our revenue teams to execute at scale. This is not a traditional RevOps or systems admin role. The Senior GTM Engineer is a hands‑on builder: someone who constructs sophisticated Clay workflows from scratch, engineers AI‑powered enrichment pipelines, and translates signal‑based prospecting strategies into production‑ready systems. As AI continues to reshape B2B sales, this role is responsible for staying ahead of the curve and identifying where LLMs, AI agents, and intelligent automation can replace manual effort and improve outbound precision. The role reports to the Senior Manager, Revenue Systems, and works closely with the central GTM Engineering team, Revenue Operations, and Sales leadership. It offers a direct, visible impact on how Perk builds and scales its commercial engine.
What You’ll Do
- Clay Engineering & AI‑Powered Outbound Infrastructure
- Own the design, build, and maintenance of Clay tables, waterfall enrichment flows, and AI column logic that power Perk's outbound engine.
- Engineer multi‑step Clay workflows using webhooks, HTTP API integrations, and conditional branching to automate account and contact sourcing at scale.
- Build and iterate on AI prompt layers within Clay using LLM columns to generate personalised outreach snippets, research account context, and qualify leads programmatically.
- Construct and maintain signal‑based prospecting systems that ingest buying triggers (hiring signals, funding events, intent data) and route them into prioritised Clay tables for Sales activation.
- Integrate Clay with Salesforce, Outreach, and data providers (Clearbit, Apollo, LinkedIn, PredictLeads, and others) to maintain clean, enriched, and timely GTM data.
- AI Workflow Design & Automation
- Evaluate and implement AI tooling, including LLM‑based research agents, AI SDRs, and prompt‑engineered enrichment flows, to scale outbound relevance without scaling headcount.
- Design and maintain Outreach sequences that incorporate AI‑generated personalisation, ensuring high‑volume dialling and email campaigns feel 1:1 at scale.
- Identify and automate repetitive GTM operations (list building, data hygiene, routing, deduplication) using Clay, Make, and custom API scripts.
- Maintain a working knowledge of the AI GTM vendor landscape and bring forward well‑reasoned recommendations on new tooling.
- Data Quality & Enrichment Architecture
- Own TAM sourcing and enrichment workflows, building waterfall logic that sequences providers (e.g. Clearbit → Fullenrich → LinkedIn) to maximise contact coverage and data completeness.
- Maintain accurate account and contact data across Salesforce and connected GTM tools, with automated hygiene rules to catch decay before it reaches Sales.
- Define and enforce data quality standards for ICP segmentation, territory assignment, and pipeline attribution.
- GTM Systems & Sales Productivity
- Configure and maintain the core GTM stack (Salesforce, Outreach, Gong, Clay) to support high‑volume outbound activity and ambitious pipeline targets.
- Partner directly with Sales to diagnose productivity bottlenecks and build systems solutions, from routing logic to sequence architecture to dialler integrations.
- Rapidly troubleshoot system and workflow failures to minimise lost selling time during core business hours.
- Cross‑Functional Collaboration & Roadmap Execution
- Serve as the primary systems contact for Revenue Systems and GTM Engineering support, owning issue resolution end‑to‑end.
- Execute against the Revenue Systems roadmap in partnership with the Senior Manager and central GTM Engineering team.
- Share learnings, workflow templates, and Clay builds with the global GTM Engineering team to drive consistency and compound improvement across regions.
- Provide ground‑level feedback to inform roadmap prioritisation, surfacing patterns in what's breaking, slowing, or blocking revenue teams.
What We’re Looking For
- Must‑Have
- 6+ years in GTM Engineering, Revenue Operations, or Sales Operations in a B2B SaaS environment, with a strong technical orientation.
- Hands‑on Clay expertise; you have built complex Clay tables, waterfall enrichment flows, webhook integrations, and AI column prompts in a production environment, not just experimented with the tool.
- Direct experience applying AI to GTM workflows: prompt engineering for LLM‑based enrichment, AI‑powered personalisation at scale, or building/evaluating AI SDR tooling.
- Salesforce proficiency: building and maintaining custom objects, flows, reports, and data integrity logic.
- Familiarity with sales engagement platforms (Outreach or SalesLoft) and their integration with CRM and enrichment tooling.
- Ability to work with APIs, webhooks, and lightweight automation tools (Make, Zapier, or equivalent) without requiring engineering support for every integration.
- Strong data instincts: you build systems that keep data clean, catch decay early, and ensure Sales always operates from a high‑quality foundation.
- Strong Advantage
- Experience building signal‑based outbound systems using intent data, hiring signals, or funding triggers surfaced through Clay or similar infrastructure.
- Familiarity with data providers in the GTM stack: Clearbit, Apollo, PredictLeads, LinkedIn Sales Navigator, Bombora, or similar.
- Exposure to Gong data and using conversation intelligence to inform outbound strategy or sequence design.
- Experience in a high‑growth SaaS environment.
What We Offer
- Receive competitive compensation and equity ownership in Perk.
- Rest and recharge with 25 days of annual leave plus bank holidays.
- Take control of your physical health with private medical cover and voluntary dental insurance from Bupa, and discounted gym memberships with GymFlex.
- Plan for your future with our qualifying earnings company pension plan with Aviva.
- Know that your loved ones are protected financially through your Life Insurance if the worst were to happen.
- Rest assured that you’re covered by income protection in case you experience a long‑term sickness or absence.
- Leverage tax‑efficient cycle and electric car schemes with Cycle2Work & Octopus.
- Join our unforgettable Perk events, including our spectacular annual summer party.
- Always feel supported with Spring Health, our market‑leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones.
- Focus on your family with 12‑16 weeks’ paid parental leave.
- Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes.
- Broaden your horizons with up to 20 Work from Anywhere days per year.
- Stay savvy with access to a wide variety of discounts and rewards.
- Follow your passions and take a four‑week, fully paid sabbatical once you reach 5 years.
- Let us help you move to one of our hubs with relocation support.
AI at Perk
AI is embedded in how we work across every function. The tools you'll use day‑to‑day are AI‑enabled so you can move faster and spend more time on the work that matters. In practice, that means using AI to research and prioritise accounts, draft and refine outreach, handle customer interactions more effectively, synthesise information, and cut through shadow work – the invisible tasks that pull people away from the work only they can do – so you can focus on relationships and outcomes. We don’t expect you to be an AI expert, but we do expect you to be curious and intentional about it. The bar is judgment: knowing when AI makes your work better, when to verify what it produces, and when to rely on your own expertise instead. We’ll ask about how you use AI in your interviews, not to test tool knowledge, but to understand how you think about it. That reflects how we work every day.
How We Work
At Perk, we take an IRL‑first approach to work, where our team works together in‑person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work.
Senior GTM Engineer in London employer: Ultimate.ai
Perk is an exceptional employer that fosters a culture of innovation and collaboration, empowering employees to make a real impact in the world of travel and spend management. With competitive compensation, generous leave policies, and a strong focus on employee wellbeing, including access to mental health support and professional development opportunities, Perk ensures that its team members thrive both personally and professionally. Located in vibrant hubs like London, the company promotes a dynamic work environment where creativity flourishes and teamwork is celebrated, making it an ideal place for those looking to grow their careers in a meaningful way.
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We think you need these skills to ace Senior GTM Engineer in London
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