At a Glance
- Tasks: Lead a dynamic team to shape the future of our makeup brands through innovative social strategies.
- Company: Join L'Oréal, a global leader in beauty with a passion for creativity and community.
- Benefits: Enjoy competitive pay, discounts on top brands, health perks, and extensive learning opportunities.
- Other info: Embrace a culture of diversity and growth with excellent career development prospects.
- Why this job: Be at the forefront of beauty trends and influence the industry while building strong communities.
- Qualifications: Experience in social media, advocacy, and team leadership within fast-paced environments.
The predicted salary is between 60000 - 80000 £ per year.
As the Head of Advocacy & Influence in the Consumer Products Division, you will set & implement our vision to be the most talked about, most loved, and most futureproofed makeup brands in the industry. You will lead your team to drive a forward-thinking Social strategy across all channels – ensuring we’re always present & relevant on the hottest makeup platforms, leading the latest trends (e.g. winning on Live).
In addition, you’ll have a clear Advocacy strategy for the team to land – ensuring we’re building our brands with the most relevant people & partners – from influencers, to celebrities, to journalists, and relevant brands & charity partners. Finally, you’ll be OBSESSED with bringing consumers into our brand, as well as exploring new ways to build strong communities within our brands through platforms like Bulbshare.
You will work closely with the CMO team & alongside the CPD Head of Digital transformation and be a key pioneer of Advocacy & Community for Digital-native brands within the Group.
A DAY IN THE LIFE
- Manage, coach & grow a strong team of Social Brand Managers, Senior Advocacy Manager & Assistant - ensuring we have the right profiles & ways of working in place to maximise our brands’ vision.
- Be a key close partner for our UKI CDO team, as well as our Digital & Ecommerce teams working closely with retail partners.
- Building close partnerships with relevant external stakeholders – such as Platform leads, retailers, talent agencies.
- Sharing best practices & knowledge across the Consumer Products Division.
- Drive the vision for our 3 brands’ advocacy missions to prioritise brand love & talkability, with a future-proofed strategy.
- Platforms: overseeing Social Brand Managers’ creation of all organic & paid content across Social channels, ensuring it’s hyper-relevant & forward thinking.
- Ensuring we’re on the right platforms & looking into future opportunities, overseeing the team’s real-time analysis of what’s working & not.
- People: setting a clear vision for your team on our celebrity & influencer strategy in partnership with our brands, developing close relationships with relevant stakeholders & exploring new, relevant opportunities.
- Partnerships: working closely with our PR, brand & charity partners, overseeing the Comms Manager to ensure best-in‑class partnerships with our key stakeholders, and creating cut‑through events & brand moments to engage our communities.
Who You Are
- Proven experience in Social, Advocacy, Influence or Comms - ideally within a fast-paced consumer brand, agency or media environment.
- A strong people leader with a track record of managing, coaching and growing multi-disciplinary teams.
- Deeply knowledgeable of the social and influencer landscape, with a natural instinct for cultural relevance.
- Commercially astute - able to connect brand love and talkability to tangible business impact.
- A confident and credible communicator, comfortable influencing senior stakeholders internally and externally.
- A self-starter who thrives in fast-paced, ever‑evolving environments.
- Collaborative by nature, with the ability to build strong relationships across functions and with external partners.
- Data‑driven with a sharp eye for performance - you know what's working and you act on it quickly.
What We Offer
Our industry‑leading award‑winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money‑saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top‑notch leadership programs and monthly expert talks. And there's lots more too!
Legal & Diversity
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long‑term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
Head of Advocacy & Influence - Consumer Products Division employer: Ultimate.ai
At L'Oréal, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As the Head of Advocacy & Influence in our Consumer Products Division, you'll benefit from our industry-leading benefits package, including generous discounts on our iconic brands, comprehensive health support, and extensive learning opportunities to help you grow your career. Join us in a dynamic environment where your passion for beauty and innovation can thrive, making a meaningful impact in the world of makeup.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Advocacy & Influence - Consumer Products Division
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ultimate.ai and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ultimate.ai are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ultimate.ai on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ultimate.ai. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Advocacy & Influence - Consumer Products Division
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ultimate.ai. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ultimate.ai:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ultimate.ai’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ultimate.ai
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ultimate.ai will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ultimate.ai, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
