Senior Marketing Consultant in Guildford

Role Description

As Allianz Commercial continues to expand its Client Relationship Management (CRM) capability, you will deliver targeted marketing activity that builds awareness, strengthens engagement with large clients and brokers, and supports business development. Working closely with the CRM team and stakeholders across the UK business, you will use the full marketing mix to raise Allianz's profile within key industry sectors and support commercial objectives.

Location

This role is based in our Guildford office. Please note that this is a hybrid working role, with an expectation to attend the office at least two days per week. Some travel to London will be required on an ad hoc basis.

Salary Information

Pay: Circa £55,000 per year.

This is based on your experience, skills and location and is part of our total rewards package.

About You

• You use client, broker and competitor/market insight to inform marketing decisions, identify opportunities and shape effective engagement activity.
• You develop and deliver marketing plans aligned to strategic objectives across digital and traditional channels that engage target audiences.
• You act as an audience champion, developing targeted marketing activity and communicating value propositions that resonate with key segments.
• You define success measures, monitor performance and use data‑driven insight to continuously improve results.
• You influence stakeholders across the business, providing expert marketing guidance and consultation.
• You collaborate effectively with internal teams and external agencies to deliver high‑impact marketing outcomes.
• You ensure all marketing and communications are accurate, compliant, on‑brand and delivered within budget.

Essential Skills

• Strong knowledge of marketing and communications principles and their application across business‑to‑business audiences.
• Experience creating, delivering and measuring targeted marketing activity, content and communications that engage audiences and communicate value effectively.
• Strong stakeholder management, influencing and relationship‑building skills, with the ability to work effectively across a matrix organisation.
• Excellent project management and organisational skills, managing multiple priorities simultaneously.
• Excellent communication and interpersonal skills.
• Degree‑level education or equivalent in Marketing, PR, Business or related discipline.
• Responsible Artificial Intelligence usage.

Desirable Skills

• Experience within insurance, financial services or another regulated industry.
• Experience supporting business development, client engagement or relationship‑focused initiatives through marketing activity.
• Responsible Artificial Intelligence usage.

What We Will Offer You

• Flexible buy/sell holiday options
• Hybrid working
• Annual performance related bonus
• Contributory pension scheme
• Development days
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discountsVolunteering days

Our Ways of Working

Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.

Integrity, Fairness, Inclusion & Trust

At Allianz, we believe in fostering an inclusive workforce and are proud to be an equal opportunity employer. Our commitment to equal opportunities, gender equity, and balanced gender representation, is demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories, and Armed Forces Covenant gold standard employer.

We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success.

We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.