Senior Brand Manager in Guildford

Role Description

We’re seeking an experienced and strategic Senior Brand Manager to join our brand management team. In this role, you’ll be responsible for managing our Allianz brands within the UK personal and commercial lines market, enhancing the positioning, growth, and overall success of our brand portfolio. You’ll monitor our brand health, collaborate with cross‑functional teams, develop innovative campaigns and ensure consistent brand messaging across all touchpoints.

Ideally, you will have a strong background in brand management, consumer insights, and strategic marketing, with a passion for building and nurturing brand equity in a competitive market.

This role is hybrid, based in our Guildford or London office.

Salary Information

Pay: Circa £65,000 per year. Pay is based on relevant experience, skills for the role, and location. Salary is only one part of our total reward package.

About You

Brand Strategy Execution

• Work with the Head of Brand to deliver on our brand strategy objectives to drive growth and market share.
• Support the team in embedding brand positioning, messaging, and identity across all channels.
• Monitor and translate market trends, consumer insights, and competitive analysis into actionable brand plans.
• Own the setting, managing and reporting deliverables and KPIs.
• Project manage any initiatives and activities that will support delivery of brand strategy KPIs.

Brand Health & Performance Tracking

• Oversee the monitoring of brand performance metrics to stakeholders, including Senior Management, highlighting key trends, opportunities, and challenges.
• Conduct regular brand health assessments, consumer research, and competitor benchmarking to identify growth opportunities.

Brand Campaign Development and Delivery

• Lead the end‑to‑end development of integrated brand marketing campaigns for personal and commercial lines.
• Support the Advertising Manager in the creation of an ATL campaign for the personal lines market.
• Ensure campaigns are aligned with brand goals, resonate with target audiences, and deliver measurable results across multiple channels.

Reputation Management

• Work with the PR team to oversee safeguarding of the brand’s reputation, support with crisis management, and proactively protect our brand from potential risks.

Budget Management

• Manage the brand marketing budget, ensuring efficient allocation of resources to achieve business objectives.

Stakeholder Management

• Manage relationships with external agencies to ensure the timely and effective execution of brand initiatives.
• Work with internal teams across the business to ensure consistency and delivery of our brand goals.

Essential Skills

• Extensive experience in brand management and delivering multi‑channel marketing initiatives.
• Demonstrated ability to align brand strategy with commercial business goals.
• Strong analytical capability to interpret market research, consumer insights and performance data.
• Excellent communication and presentation skills with the confidence to influence senior stakeholders.
• Data‑driven approach with experience tracking, analysing and optimising brand performance metrics.
• Proven ability to manage multiple projects simultaneously with strong organisational skills.
• Experience managing agency relationships and cross‑functional stakeholders.
• Strong leadership capability with experience supporting and developing others.
• Familiarity with brand tracking tools, analytics platforms, and digital marketing technologies.

Desirable Skills

• Experience within insurance or financial services.
• Knowledge of Adobe Creative Suite or other creative tools.
• Responsible Artificial Intelligence usage.

What We Will Offer You

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training.

• Flexible buy/sell holiday options.
• Hybrid working.
• Annual performance related bonus.
• Contributory pension scheme.
• Development days.
• Discount up to 50% on a range of insurance products including car, home and pet.
• Retail discounts.
• Volunteering days.

Our Ways of Working

Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, the business and for you, then we’ll do everything we can to make it happen. At Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim is to help innovation, creativity, and you to thrive. Your work life balance is important to us.

Inclusive Support & Accessibility

At Allianz, we are committed to fostering an inclusive, accessible workplace where everyone can thrive. As a Disability Confident employer, we welcome applications from disabled and neurodivergent candidates and offer tailored adjustments throughout the recruitment process and in the workplace, whether that’s assistive technology, ergonomic equipment, flexible working arrangements, mentoring or coaching. We want to encourage candidates to speak with us about any adjustments they may need.

If you have a disability or long‑term health condition and meet the essential criteria, you can choose to be considered through our Offer an Interview Scheme.

Contact our Resourcing team to opt into this scheme or for any assistance during the recruitment process including larger text, hard copies, or spoken applications. Email: Hr-recruitment@allianz.co.uk

Closing Date

14th July 2026

Join us – Let’s Care for Tomorrow.