At a Glance
- Tasks: Lead and optimise paid media strategy across 40+ European markets.
- Company: Join DHL Express, a globally recognised brand driving growth and innovation.
- Benefits: Competitive salary, performance bonuses, generous leave, and career progression opportunities.
- Other info: Access to wellbeing programmes and discounts across retail, fitness, and entertainment.
- Why this job: Shape paid media strategies and influence senior stakeholders in a dynamic environment.
- Qualifications: 6+ years in Paid Search and Social, strong analytical skills, and budget management experience.
The predicted salary is between 40000 - 50000 £ per year.
Location: Southern Hub, Colnbrook, SL3 0BB (full time on-site)
At DHL Express, we don’t just deliver parcels—we deliver growth, innovation, and world‑class service for one of the world’s most recognised brands.
The Opportunity
As our Paid Media & Digital Campaign Manager, you will lead DHL Express’ paid media strategy across 40+ European markets, driving growth in B2B lead generation, ecommerce sales, in-store conversions and customer service sales. This is a high-visibility role where you’ll balance hands‑on campaign execution with strategic leadership - working closely with country teams, agencies and senior stakeholders to maximise performance, ensure efficient budget utilisation and scale best practices across diverse markets.
What You’ll Be Doing
- Lead & Optimise Paid Media
- Own and execute European paid media strategy across Google Ads, Meta, LinkedIn and Bing
- Plan, build, optimise and scale campaigns to drive ROAS, lead growth and ecommerce performance
- Monitor and manage budget allocation and pacing across markets, ensuring accurate spend and alignment to priorities
- Conduct audits across campaigns, tracking, audiences and landing pages to identify performance improvements
- Maintain best practice in campaign structure, naming conventions, tagging and audience management
- Collaborate & Influence
- Partner with marketing teams across markets, adapting support based on digital maturity (hands‑on execution vs strategic guidance)
- Manage and challenge agency partners to deliver against global KPIs
- Lead performance reviews, share insights and align stakeholders across local, regional and global teams
- Deliver training, frameworks and playbooks to improve capability and consistency across markets
- Drive Innovation & Growth
- Test and scale new opportunities across platforms, formats and emerging channels
- Run structured experiments and support adoption of advanced capabilities (e.g. enhanced conversions, audience matching)
- Collaborate with Marketing Technology, IT and analytics teams to ensure accurate tracking, tagging and scalable solutions
- Identify new tools, platforms and automation opportunities to improve performance and efficiency
- Deliver Operational Excellence
- Lead end-to-end campaign delivery for regional product launches
- Coordinate localisation and translation across markets
- Align paid media activity with CRM, retail and customer journey initiatives
- Contribute to dashboards, reporting and automation to enhance operational visibility
- Present performance insights and recommendations to senior stakeholders
What We’re Looking For
- 6+ years’ hands‑on experience in Paid Search and Paid Social (Google Ads, Meta, LinkedIn, Bing)
- Proven success driving B2B lead generation and ecommerce performance
- Experience managing budgets across multiple markets with strong focus on utilisation and ROAS
- Deep understanding of tracking, tagging and measurement (e.g., GA4, GTM, enhanced conversions)
- Experience managing agencies and working across complex stakeholder environments
- Strong analytical mindset with ability to translate data into actionable insights
- Confident communicator, able to simplify technical concepts for diverse audiences
- Highly organised, proactive and results‑driven
Why Join DHL Express?
- Competitive salary and performance‑based bonus
- Company Car or Car Allowance
- Annual Bonus Scheme
- Generous annual leave allowance (increasing with service) and the option to purchase additional annual leave
- Excellent pension scheme and life assurance
- Enhanced maternity pay and company sick pay
- Access to wellbeing programmes and mental health support
- Discounts across retail, fitness and entertainment
- Outstanding training and career progression opportunities
Make an Impact
This is your chance to shape paid media across an entire region, influence senior stakeholders, and drive innovation at scale in a truly global business. If you’re passionate about performance marketing and ready to take ownership of a high‑impact European role—we’d love to hear from you. Apply now and help us deliver excellence, every day.
Digital Marketing Manager - Paid Media & Digital Campaign in Colnbrook employer: Ultimate.ai
At DHL Express, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and growth. As a Digital Marketing Manager in our Southern Hub, you'll benefit from competitive salaries, performance-based bonuses, and outstanding training opportunities, all while working in a collaborative environment that values your contributions across 40+ European markets. Join us to make a significant impact in a global business that prioritises employee wellbeing and career progression.
