At a Glance
- Tasks: Plan and deliver innovative marketing campaigns to boost brand engagement.
- Company: Join Allianz UK, a leader in the insurance industry with a focus on inclusivity.
- Benefits: Enjoy flexible working, performance bonuses, and discounts on insurance products.
- Other info: Hybrid work model with excellent career growth opportunities and a commitment to diversity.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: Experience in marketing and strong communication skills are essential.
The predicted salary is between 35000 - 35000 £ per year.
The Marketing & Communications Officer plays a key role in developing and delivering integrated marketing and communication activity that strengthens the Allianz UK brand, supports business goals, and enhances customer engagement. The role contributes specialist expertise in campaign planning, communications delivery, and measurement of marketing performance across multiple channels. This will be a hybrid role based in our Bournemouth office.
Salary Information
Pay: Circa £35,000 per year. Pay is based on relevant experience, skills for the role, and location. Salary is only one part of our total reward package.
Responsibilities
- Plan, coordinate, and deliver marketing and communication tactics that support wider business and brand objectives.
- Ensure all activities follow Allianz brand, governance, and regulatory requirements.
- Deliver digital‐first marketing and communication activities using an optimal mix of channels.
- Monitor, analyse and report on campaign effectiveness, providing clear insights and optimisation recommendations.
- Maintain accuracy and integrity of customer and campaign data in line with Allianz data governance and GDPR requirements.
- Identify and escalate risks, issues or reputational considerations to appropriate stakeholders.
- Support proactive reputation management through consistent and high‐quality communication delivery.
- Work collaboratively with colleagues across Marketing, Communications, Digital, Distribution and Operations.
- Build trusted relationships with internal stakeholders and external partners to support the development and execution of campaigns.
- Contribute to crafting customer value propositions and communication messages that reflect Allianz UK's tone of voice.
- Ensure all communications champion customer needs and enhance customer experience.
Essential Skills
- Previous experience in constructing presentations for Board and Executive level audiences.
- Experience within a marketing, communications, customer experience or similar customer‐focused role.
- Experience delivering digital and offline marketing activity.
- Market and customer insights — analysis, interpretation, and application.
- Tactical marketing planning and communication planning.
- Digital marketing capability (e.g., social, email, paid digital, content platforms).
- Measuring and monitoring marketing effectiveness.
- Customer‐centric content development.
- Reputation and risk awareness.
- Strong written and verbal communication skills.
- Project and stakeholder management.
Desirable Skills
- Responsible Artificial Intelligence usage.
- Qualifications in Marketing, Communications, Business or related disciplines.
- GCSE (or equivalent) in Maths and English, grade C/4 or above.
- Understanding of CRM workflows, segmentation, and lifecycle marketing principles.
- Excellent communicator, able to clearly articulate technical concepts to clients and non-technical audiences.
- Experience with Salesforce Marketing Cloud/Adobe or Braze Platform is a strong plus.
- Confident managing multiple workstreams independently within a fast‐paced agency environment.
- Experience working within a fast‐paced, regulated or corporate environment.
Benefits
- Flexible buy/sell holiday options.
- Hybrid working.
- Annual performance related bonus.
- Contributory pension scheme.
- Development days.
- Discount up to 50% on a range of insurance products including car, home and pet.
- Retail discounts.
- Volunteering days.
Our Ways of Working
We support hybrid work patterns and aim to help innovation, creativity, and work‐life balance.
Commitment to Equality, Fairness, Inclusion & Trust
At Allianz, we believe in fostering an inclusive workforce and are proud to be an equal opportunity employer. Our commitment to equal opportunities, gender equity, and balanced gender representation is demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community's Race at Work Charter signatories, and Armed Forces Covenant gold standard employer. We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success. We encourage our employees to advocate for their needs, whether it's assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.
Accessibility
As part of the Disability Confident Scheme, we support candidates with disabilities or long‐term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role. Contact our Resourcing team for assistance with your application, including larger text, hard copies, or spoken applications.
Digital Marketing Exec in Bournemouth employer: Ultimate.ai
Allianz UK is an exceptional employer, offering a dynamic work environment in Bournemouth that promotes innovation and creativity through hybrid working arrangements. With a strong commitment to employee development, inclusive practices, and a comprehensive benefits package including flexible holiday options and performance-related bonuses, Allianz fosters a culture where every team member can thrive and contribute meaningfully to the brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Exec in Bournemouth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their brand's success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Marketing Exec in Bournemouth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Marketing Exec role. Highlight your relevant experience in digital marketing and communications, and show us how you can contribute to our brand objectives.
Showcase Your Skills:Don’t forget to emphasise your skills in campaign planning and performance measurement. We want to see how you’ve used data to drive marketing decisions and improve customer engagement in your previous roles.
Be Authentic:Let your personality shine through in your application! We value authenticity and want to know what makes you tick. Share your passion for marketing and how you can enhance the Allianz UK brand.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Ultimate.ai
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing. Familiarise yourself with various channels like social media, email, and content platforms. Be ready to discuss how you've used these in past roles and how they can benefit the company.
✨Showcase Your Analytical Skills
Prepare to talk about how you've measured and reported on campaign effectiveness before. Bring examples of how you've analysed data to optimise marketing strategies. This will show that you can not only execute campaigns but also improve them based on insights.
✨Craft a Compelling Presentation
Since you'll be presenting to Board and Executive level audiences, practice creating clear and engaging presentations. Use visuals and data to support your points, and be ready to articulate complex concepts in a straightforward manner.
✨Build Relationships
Demonstrate your ability to work collaboratively with different teams. Share examples of how you've built trusted relationships with stakeholders in previous roles. This will highlight your teamwork skills and your understanding of the importance of collaboration in marketing.
